THE INFLUENCER MARKETING STACK
Everything you need to launch a killer campaign
Get your free influencer strategy guides
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01Plan the perfect strategy
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02Find the right influencers
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03Contact the influencers
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04Launch your campaign
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05Monitor your performance
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06Watch your business grow
Kickstart Your Next Campaign
We teamed up with some of the best experts in the industry to create this site as a one-stop shop for everything influencer marketing related.
Whether you’re new to influencer marketing, or just want to learn more about the subject, you’ll find everything you need including:
The fastest-
growing marketing strategy
The popularity of influencer marketing has skyrocketed because it’s an effective strategy not only for industries like fashion, lifestyle, and travel, but even startups and B2B companies.
Influencer marketing is a must if you want new audiences to trust you quickly. By "borrowing" other people’s audiences, you piggyback off of their community and align yourself with their credibility.
What is
Influencer marketing ?
Influencer marketing is building relationships with key individuals that can reach and engage your target audience. These relationships then provide a huge boost to your existing social media and content marketing campaigns.
When you break down influencer marketing the same way, you’re not left with a channel — you’re left with people. And that’s essentially what it is: campaigns that use people as a channel to reach your audience.
Influencer marketing helps brands connect with new audiences, build credibility and trust, amplify their brand message, generate leads, and boost sales. The direct line that your partners have with their followers lets you break through and make a deeper impact.
In short, influencer marketing lets you reach new audiences with your key message.
"Most marketers don’t need another blog post convicing them to hop on the influencer marketing bandwagon. They get it. It’s effective – influencer campaigns drive 11 times more ROI than traditional forms of digital marketing."
"Working hand in hand with the right influencer can boost your brand’s marketing efforts by driving sales, reaching new audiences, improving the trustworthiness of your brand."
"Influencer marketing and content marketing can’t really exist without each other. Without influence, the content you produce stays stealth and won’t generate any impact. Without content, you don’t have a way to participate and you won’t have a voice to, in turn, become influential."
"True influence drives action, not just awareness."
"Consumers trust recommendations from a third party more often than a brand itself...When you align with an influencer, not only do they bring their audience, but they also bring their audience’s network as well. Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience."
"When you have a personal brand, when you have an audience and people see you as a thought leader in your specific niche or market, you have something no one else does: you have people’s attention."