Instagram Report 2023

We compiled a representative sample of 37 million Instagram posts, spanning January 1st to November 30th, 2022.

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Instagram Engagement

Instagram Engagement

Find out how to generate more engagements on Instagram posts, and what does work.
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Instagram Hashtags

Instagram Hashtags

Hashtags are the best way to increase engagement rates, right?
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Instagram Tagging

Instagram Tagging

Does tagging other users increase Instagram engagement? Keep reading to find out.
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Instagram Captions

Instagram Captions

Find out how long your Instagram caption should be.
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Instagram Followers

Instagram Followers

Most businesses want more Instagram followers. See what our study says about follower rates.
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Most Engaging Instagram Posts

Most Engaging Instagram Posts

What do the most engaging Instagram posts have in common? Go deep into the top 15% of posts in our study.
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Instagram Location Tag

Instagram Location Tag

Take a look at the trends around tagged locations.
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Best Time to Post on Instagram

Best Time to Post on Instagram

When is the best time to post on Instagram?
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Instagram Statistics

Instagram Statistics

Valuable insights and statistics from around the web in 2023.