Instagram Report 2023

We compiled a representative sample of 37 million Instagram posts, spanning January 1st to November 30th, 2022.

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  Instagram Engagement

  Instagram Engagement

  Find out how to generate more engagements on Instagram posts, and what does work.

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  Instagram Hashtags

  Instagram Hashtags

  Hashtags are the best way to increase engagement rates, right?

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  Instagram Tagging

  Instagram Tagging

  Does tagging other users increase Instagram engagement? Keep reading to find out.

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  Instagram Captions

  Instagram Captions

  Find out how long your Instagram caption should be.

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  Instagram Followers

  Instagram Followers

  Most businesses want more Instagram followers. See what our study says about follower rates.

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  Most Engaging Instagram Posts

  Most Engaging Instagram Posts

  What do the most engaging Instagram posts have in common? Go deep into the top 15% of posts in our study.

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  Instagram Location Tag

  Instagram Location Tag

  Take a look at the trends around tagged locations.

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  Best Time to Post on Instagram

  Best Time to Post on Instagram

  When is the best time to post on Instagram?

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  Instagram Statistics

  Instagram Statistics

  Valuable insights and statistics from around the web in 2023.