Awario vs. Talkwalker: Which Is the Right Choice? (2025 review)

Social listening helps brands understand their audience and track online conversations. Awario and Talkwalker are two popular tools for this purpose. This comparison looks at both tools based on real-life use, user experiences, and official information to help you choose the right one.

Both tools monitor social networks, news sites, and blogs, but they target different market segments and have different pricing. The analysis includes testing results and user feedback, focusing on important factors like data coverage, analytics, ease of use, and cost to help you find the best solution for your needs.

Pricing & Plans

Awario and Talkwalker present distinctly different pricing approaches in the social listening market. Awario offers transparent pricing starting at $29/month for its Starter plan, scaling up to $249/month for Enterprise, with the flexibility of monthly or annual billing. Talkwalker, in contrast, maintains a premium positioning with custom enterprise pricing across its four tiers – Listen, Analyze, Business, and Premium – but requires annual commitments.

Free Trial & Demo Availability

Awario provides a free trial allowing users to test all features including Boolean search and mention monitoring, though with limited data volume. Talkwalker takes a different approach, offering no free trial but providing comprehensive demos of their platform, letting potential customers explore their unlimited user access and AI-powered analytics firsthand.

Plan Features & Limitations

Awario’s plans scale predictably from 3 topics and 30,000 monthly mentions at the Starter level to 100 topics and 1 million mentions for Enterprise users. Each tier adds specific capabilities like PDF reports and API access. Talkwalker differentiates its tiers primarily by data volume, ranging from “starter” volume to 20X volume at Premium level, while maintaining unlimited users across all plans.

Add-ons & Payment Flexibility

Awario maintains a straightforward pricing structure without add-ons, offering extensive payment flexibility including credit cards, PayPal, bank transfers, and alternative methods like WebMoney and Alipay. Talkwalker offers custom plan modifications but keeps payment methods private until the order process.

Refund Policies

Awario maintains a strict no-refund policy, specifically stating that unused service time or irregular usage doesn’t qualify for refunds. Talkwalker’s refund policy isn’t publicly disclosed, requiring potential customers to discuss terms during the sales process.

For businesses seeking a transparent, flexible social listening solution, Awario offers clear pricing and multiple payment options, while Talkwalker targets enterprise users prioritizing unlimited user access and advanced AI capabilities with annual commitments.

Features

Dashboard & Interface

Awario’s dashboard emphasizes real-time mention monitoring with a clean, straightforward layout focused on immediate insights. Talkwalker presents a more comprehensive visual interface, incorporating advanced data visualization and trend analysis tools. Both platforms offer customizable views, though Talkwalker’s interface appears more sophisticated with additional analytical components.

Alert Creation & Monitoring

Awario provides two distinct alert types: standard and Boolean, with straightforward keyword selection, location targeting, and language filtering. Their whitelist/blacklist functionality adds precision to mention tracking. Talkwalker offers more advanced Boolean capabilities with social media operators and geographic restrictions, plus the ability to monitor specific URLs. The platform’s search complexity might present a steeper learning curve for new users.

Analytics & Metrics

Both platforms track essential engagement metrics, but their approaches differ. Awario monitors likes, shares, comments, reach, and sentiment across platforms. Talkwalker extends beyond basic metrics with sophisticated engagement tracking and emotional analysis across seven distinct categories. Their sentiment analysis achieves an impressive 90% accuracy rate, compared to Awario’s 70%.

Data Sources & Coverage

Talkwalker demonstrates superior source coverage with access to 150 million data sources across 30+ social networks, including comprehensive historical data reaching back five years. Awario offers more limited historical data, primarily for web sources, but provides solid coverage of major social platforms including X (Twitter), Facebook, Instagram, YouTube, and Reddit. Talkwalker’s broader language support (187 languages) outpaces Awario’s general language capabilities.

Reporting Capabilities

Talkwalker offers more diverse export options including PPTX, Word, PDF, and email formats, with white-labeling capabilities and flexible scheduling options. Awario provides essential reporting templates covering mention statistics, alert comparisons, and influencer analysis, but lacks scheduling functionality. Both platforms support CSV exports for data analysis.

Collaboration & AI Features

Talkwalker leads with advanced AI capabilities including AI summaries, their AI assistant (Yeti), and predictive forecasting. The platform also offers collaborative dashboards for team coordination. Awario provides basic role management (admin/user/guest) and sentiment analysis but lacks advanced AI features. Both platforms utilize deep learning for sentiment analysis, though Talkwalker’s implementation shows higher accuracy rates.

Customer Service

Awario’s Customer Support Structure

Awario maintains a comprehensive help center with 13 detailed categories covering everything from basic setup to advanced features like Boolean search and API implementation. Their documentation is available exclusively in English, which may limit accessibility for non-English speaking users. Customer support operates through live chat and a contact form, though specific response times aren’t publicly disclosed.

The platform’s Learning Center serves as a structured training hub, complementing the standard support channels. While an account manager is provided, the specific tier requirements and level of involvement aren’t clearly outlined. Awario’s support system appears designed for self-service efficiency with immediate assistance options when needed.

Talkwalker’s Support Framework

Talkwalker takes a more exclusive approach with their help center, restricting access to paying clients only. Their global support system operates through regional phone support across three time zones (GMT+1, GMT+8, and GMT-6), while email support runs from 8am to midnight on weekdays, offering extensive but not round-the-clock coverage.

Training resources come in the form of reports and webinars, suggesting a more structured, professional development approach. Though account managers are available, like Awario, the specifics of their service level and availability aren’t publicly detailed. Talkwalker’s system seems geared toward enterprises requiring dedicated support with scheduled availability rather than immediate, self-service solutions.

Key Takeaway: Awario excels in self-service support with immediate assistance options, making it suitable for teams needing quick, independent problem-solving. Talkwalker, meanwhile, stands out for organizations requiring scheduled, personalized support across multiple time zones, though with more restricted access to resources.

Customer testimonials

Awario User Feedback

Awario maintains a solid rating across review platforms, with an overall score of 4.12/5 from 87 total reviews. On G2, it holds a 3.9/5 rating from 40 reviews, while Capterra shows a stronger 4.3/5 from 47 reviews.

Users have mixed experiences with the platform: “I love Awario’s simplicity, ease of creating reports, and speed. It’s daily reports are helpful to give you a quick birds-eye view. There are really lots of powerful and key features for the price.” However, some users express frustration: “Even if you add specific keywords, it yields irrelevant outcomes. The statistics provided are way off compared to the actual ones from the platform. The customer service sucks.”

Talkwalker User Feedback

Talkwalker demonstrates strong user satisfaction with a consistent 4.3/5 rating across both platforms, derived from 155 total reviews. The platform received 132 reviews on G2 and 23 on Capterra.

Customer feedback highlights both strengths and limitations: “I have been using Talkwalker for more than 3 years now. I like the depth the tool can go into bringing results. Even when a nano influencer or small media website mentions your brand, Talkwalker’s web crawlers don’t disappoint you and show you the results. In almost real-time.” Though some users note: “It’s a pretty expensive solution, not a great option for a business with a small budget.”

Based on user testimonials, Awario stands out for its value and simplicity but struggles with accuracy and customer support, while Talkwalker excels in comprehensive monitoring and reliability but may be cost-prohibitive for smaller businesses.

Talkwalker vs Awario: Final verdict

Awario and Talkwalker each bring distinct advantages to social listening. Awario stands out with its affordability and intuitive interface, making it ideal for small to medium businesses seeking straightforward social monitoring. Talkwalker excels with enterprise-grade capabilities, extensive data coverage, and advanced AI-powered analytics that larger organizations require for comprehensive brand intelligence.

However, both tools have notable limitations. Awario’s historical data remains restricted to just 6 months, while Talkwalker’s premium pricing may exceed many marketing budgets. Additionally, Awario’s analytics capabilities don’t match Talkwalker’s depth, and Talkwalker’s learning curve can delay implementation for teams needing quick deployment.

If neither solution fully aligns with your needs, consider exploring Mention’s balanced approach. With 82% sentiment accuracy, real-time monitoring across a billion sources, and up to 2 years of historical data, Mention bridges crucial gaps while maintaining competitive pricing. You can start a free trial to test these capabilities firsthand or schedule a demo to see how Mention’s comprehensive reporting suite can enhance their social listening strategy.