Competitive Analysis

Competitive analysis
made simple

Media monitoring lets you listen closely to the entire web. See what’s said by them - and about them - anywhere online.

Track web mentions

Hear everything that said about the competition in the news, in forums, on review sites, and in blogs.

Listen on social media

Mention tracks every major social network. Hear what customers and fans say about all of your competitors.

See customer comments

Track opinions, comments, and complaints about competitors, and use them to improve your own product.

Track location of mentions

Find out where people are talking about your competition. This shows you which markets they’re big in, and which you should target.

Monitor from anywhere

Mobile apps keep you connected at all times. If your competitor launches a new campaign, you’ll know about it.

Find their influencers

Learn which industry VIPs are talking about them, and see if they’ll support you too.

Learn from their
marketing strategies

Your competitors’ strategies are there for you to see. You just need a way to keep track of them.
Create specific alerts for your biggest rivals. When they launch new campaigns, you’ll see which platforms they’re targeting, and how successful they are.

Track everything your competition does online to make sure you're ahead of the game.

Compare your share

Your may know each company’s market share, but what about their marketing reach? Measure the share of voice between each company to see how much of the digital conversation each of you commands.

Attract their clients

Social media and forums have made customer feedback far more public. When your competitors’ customers don’t get what they want, reach out and offer your own services.

Identify competitors

New companies launch every day. And since you can’t know about every single one, you need a way to keep track. Keyword monitoring shows you new competition entering the marketing, and brands you’d otherwise never have known about.

Make your competition work for you

Mention’s collects detailed information about any of your competitors. You just have to decide how to act.

Advanced filters

You don’t have time to sift through thousands mention, one by one. Filters let you cut through the noise as you spy on your competitors, so you can focus on building the perfect business strategy.

You don’t have time to sift through thousands mention, one by one. Filters let you cut through the noise as you spy on your competitors...

Precise alerts

Monitor exact keywords and phrases that spell danger for your brand. With Boolean queries, you can be as specific as necessary. Hear exactly what you need to hear and leave the rest aside.

Monitor exact keywords and phrases that spell danger for your brand. With Boolean queries, you can be as specific as...

Automated reports

Create customized reports straight from your Mention dashboard. Delivered automatically to any email address, they help you and your team compare your performance against your competitors’.

Create customized reports straight from your Mention dashboard. Delivered automatically to any email address, they help you...