About Mention

Mention enables brands and agencies to leverage media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic - our platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights.

Mention’s superior listening capabilities have helped over 4,000 enterprise clients such as Spotify, Airbnb, MIT, and Microsoft to improve their communications and marketing strategies.

We’re on a mission to help companies make smarter business decisions based on relevant social insights.

With over 750,000 users worldwide in 125+ countries, our global solution is managed by a team of over 60 people based in Paris and NYC who continue to innovate our product and it’s offering, to meet the needs of our fast-paced industry.

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Our Values

Discover our values and what it’s like to be a Mentioner onboard our rocket ship. It all started with #hashtags. In small teams, we thought of what means most to us, and how we motivate each other. Every value had to have a name, description, and a real example to illustrate it in action. After collecting the results and analyzing them, five stood out to us.



We are nothing without each other. We support each other, celebrate individuality, and always move together.
All for one, and one for all.



The possibilities are endless. We're ambitious, we want to lead, and we want to change the industry.
Fly me to the moon, let me play among the stars.



We build, test, improve, and scale - better, faster, & smarter. And when it's done, we do it again.
Harder. Better. Faster. Stronger.



We learn more from each other than the sound of our own voices. The more we listen, the more we learn.
Stop! Collaborate and listen.



We're not afraid to fail; we're afraid of not trying. We learn from our mistakes and always come back stronger.
I get knocked down, but I get up again.

Company History

Mention was created for one simple reason: to help brands and businesses easily manage their online presence. It was through a spark of innovation and market demand that eFounders decided to build Mention in 2011.

Nov 2011

Mention’s first line of code was written by our current CTO, Arnaud Le Blanc

June 2012

The company reached its first incredible milestone of collecting 1 billion mentions across the web and social media

Jan 2013

Mention was officially an established company and raised €500k in seed funding

Oct 2014

Matthieu Vaxelaire became CEO of Mention, formerly a partner at eFounders

Aug 2014

Wired Magazine named Mention as one of the hottest European startups for 2014

Jan 2015

After surpassing 250K users on basic plans, Mention opened a US office in the heart of NYC

Jan 2016

'Mention Enterprise’ launched to support the needs of B2B and larger enterprise clients

August 2018

Mention reached $5.4M ARR and was acquired by Mynewsdesk, owned by NHST Media Group

June 2019

Mention launched Publish, its first Social Media Management feature

Nov 2019

Jean-Philippe Baert is appointed as CEO, fueling the company with over 30+ years of Martech experience and scaling expertise.


Mention remains a competitive player in the media monitoring industry, continuing to innovate our product offering to meet the demands of digital communicators.

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For special requests, please contact meghan@mention.com
Mention's Newsroom