It’s that time of the year again, boys and ghouls! We love Halloween here at Mention. I mean, who doesn’t? You get to eat an inappropriate amount of candy (without being judged) 🍬 You get to dress up as fun characters 🧟♂️ You can prank your friends and colleagues all day long 😈 You can … Continue reading #Halloween2019: The Good, the Bad and the Spooky
Social media has completely revolutionized the way people and businesses interact online. It has never been easier for companies to build meaningful relationships with their audiences – or even speak with them directly. But, simultaneously, it has never been more challenging to grab their customers’ attention, as competition is fiercer than ever. It has been … Continue reading 5 Forms of Social Media Content to Increase Your Engagement Rates
There’s no getting around it. The video format is here to stay and your brand has to commit to it to grow. It’s become a tool that marketers are turning to for quick wins. In fact, as many as 71% of marketers say that video helps them drive more conversions than any other form of … Continue reading How-to Guide to Creating Engaging Videos to Grow your Brand
It can be difficult for brands to connect with their target audiences and convert them into buying customers. The modern consumer is aware of advertisements and may not be impressed by brands that toot their own horns. Which is why you need influencers. Having built massive followings on social media, influencers are viewed as authoritative … Continue reading How to Create a Successful Instagram Influencer Marketing Strategy
When you’re starting a business and want to set up a blog for it, it can seem like a pretty daunting task. You need to create a valuable resource that everyone in your industry will want to refer and link to. It can also be used to market your business in a subtle manner. If … Continue reading How to Start a Successful Blog for Your New Business
Do you know that it costs five times more to acquire a new customer than it costs to retain an existing one? Or that getting your customer churn rate to reduce by just 5 percent can increase your profitability by up to 125 percent? If you’re struggling to attain profitability with your business, or if … Continue reading 4 Cognitive Biases You Can Use to Boost Customer Loyalty
How frustrating is it to put so much effort into your blog content and still see no surge in traffic? You may even be coming up with the best blog post ideas that cut straight to the core of your target readers most pressing needs. Perhaps you’re an impeccable writer too, but let’s face it—none … Continue reading 8 Strategies I’ve Used to Grow My Blog to 584,985 Monthly Readers
Software as a Service (SaaS) businesses have seen exponential growth. In fact, they generated a whopping $72.2 billion in 2018. But the competition is fierce. Today, SaaS marketers face a double challenge: Standing out from the noise. Marketing to the overly empowered consumer. This is where social media marketing comes into play, and helps you … Continue reading 4 Social strategies to grow your SaaS Business
Entrepreneurs, especially those managing early-stage startups, are looking for ways to attract users to their product. Since there are only so many paid marketing campaigns one can afford, Product Hunt features as a great boon. Launching your product on Product Hunt can give you everything you need to turn your product into a business – … Continue reading 4 Steps to Hack Your Way To A Great Product Hunt Launch
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