Agorapulse vs Awario: Which Is the Right Choice? (2025 review)

Agorapulse and Awario have emerged as prominent contenders in the social listening space, each offering distinct approaches to tracking social media conversations and brand mentions. These tools serve different organizational needs through their unique feature sets, pricing structures, and overall user experiences.

This comprehensive comparison draws from extensive platform documentation, support resources, and authenticated user testimonials to objectively analyze both solutions. While Agorapulse is an all-in-one social media management suite with listening capabilities, Awario focuses exclusively on social monitoring and analytics. Understanding these fundamental differences is crucial for organizations evaluating which tool aligns better with their goals.

The detailed breakdown will help you assess which solution best matches their specific requirements, whether they’re a small business seeking basic mention tracking or an enterprise requiring advanced social intelligence capabilities.

Pricing & Plans

Agorapulse and Awario offer distinct pricing structures, with Agorapulse starting at $49/month and Awario beginning at a more affordable $29/month when billed annually. Both platforms provide flexible monthly and annual billing options, with annual plans offering significant savings.

Plan Structures and Features

Agorapulse structures its offerings across four tiers: Standard ($49/month), Pro ($79/month), Advanced ($119/month), and Custom plans. Each tier includes 10 social profiles, with additional profiles available at $10/month each. The platform uniquely offers a free plan supporting 3 social profiles and 10 scheduled posts.

Awario’s three-tier system starts with the Starter plan ($29/month), followed by Pro ($89/month) and Enterprise ($249/month). Plans are differentiated by monitoring capacity, with the Starter plan tracking 3 topics and 30,000 monthly mentions, scaling up to 100 topics and 1 million mentions in the Enterprise tier.

Trials and Demos

Agorapulse provides both a free trial and demo options, allowing potential customers to thoroughly evaluate the platform before committing. In contrast, Awario offers a free trial but doesn’t provide demos, focusing instead on self-guided exploration of the platform.

Add-ons and Customization

Agorapulse offers two main add-ons: social listening at $40/search/month and advocacy features at $150/month. Awario doesn’t offer additional add-ons, instead incorporating all features within their standard plans.

Payment and Billing Flexibility

Awario provides extensive payment flexibility, accepting credit cards, PayPal, bank transfers, WebMoney, and Alipay. Agorapulse limits payment options to major credit cards (VISA, MasterCard, American Express) and PayPal.

Refund Policies

Both platforms maintain strict refund policies. Agorapulse offers partial refunds only for annual subscriptions within the first 30 days of renewal, while Awario explicitly states no refunds are available regardless of service usage.

For budget-conscious small businesses prioritizing social media management, Awario offers a more affordable entry point with comprehensive monitoring capabilities. However, Agorapulse’s broader social media management features and free tier make it appealing for teams seeking extensive publishing and engagement tools.

Features

Dashboard & Interface

Agorapulse offers a streamlined dashboard that emphasizes social media management with quick-access buttons for core functions. Awario’s interface focuses on comprehensive mention monitoring with prominent data visualization elements and trend analysis graphs. **Both platforms prioritize user-friendly navigation**, though Agorapulse leans toward social engagement while Awario emphasizes data analysis.

Alert Creation & Monitoring

Agorapulse provides a structured alert setup process with boolean search capabilities, geographic filters, and language parameters. **Awario offers more flexibility** with two distinct alert types – Standard and Boolean – plus whitelist/blacklist features for refined monitoring. Both tools allow keyword exclusion and source selection, though Awario’s dual-alert system provides greater customization potential.

Metrics & Analytics

Agorapulse tracks comprehensive author metrics including followers, engagement rates, and brand mention frequency. **Awario excels in reach analysis** with detailed engagement metrics covering likes, shares, comments, and audience reach. While Agorapulse focuses on social profile analytics, Awario provides broader mention statistics across multiple platforms.

Data Sources & Coverage

Agorapulse monitors major social networks (X, Facebook, Instagram) and claims coverage of “thousands of news websites.” **Awario offers broader source coverage** including YouTube, Vimeo, Reddit, plus review sites and forums. *Agorapulse’s historical data is limited to 30 days*, while Awario provides extended historical data for web sources.

Sentiment Analysis

**Awario implements deep learning models** for automated sentiment analysis with approximately 70% accuracy. *Agorapulse only offers manual sentiment assignment*, limiting scalability for large-volume monitoring. This represents a significant technical advantage for Awario in processing emotional context.

Reporting Capabilities

Agorapulse provides various report templates including aggregated, label-based, and individual reports with scheduled delivery options. **Awario offers comprehensive reporting** with detailed metrics on mention statistics, reach analysis, and demographic breakdowns. While both export in PDF/CSV formats, *Awario lacks scheduled reporting functionality*.

Collaboration Tools

**Agorapulse provides robust collaboration features** including workspace management, approval workflows, and task assignment systems. Awario offers basic role management with admin/user/guest permissions. *Awario’s collaboration capabilities are notably more limited* compared to Agorapulse’s team-oriented features.

AI Integration

Agorapulse incorporates an AI writing assistant and smart scheduling functionality. Awario’s AI implementation focuses primarily on sentiment analysis. **Both platforms leverage artificial intelligence**, though their applications differ significantly – Agorapulse for content creation and Awario for data analysis.

Agorapulse stands out for social media management and team collaboration, making it ideal for marketing agencies and large teams. Awario excels in comprehensive mention monitoring and advanced analytics, better suited for brands focused on market research and reputation management.

Customer Service

Agorapulse Customer Service

Agorapulse’s help center stands out with 362 comprehensive articles spanning 14 categories, covering everything from basic setup to advanced features like API limitations and team management. Support accessibility varies by plan, with response times ranging from 30 minutes to 6 hours, while chat support is limited to Professional plan subscribers and video calls to Custom plan users. The platform offers support in three languages – English, French, and German – making it accessible to a wider European audience.

The training ecosystem includes webinars, ebooks, guides, and a social media community, with premium options like group coaching and one-on-one sessions for Custom plan subscribers. An account manager is exclusively available for Custom plan users, providing personalized guidance for enterprise-level clients. Agorapulse’s service model clearly prioritizes higher-tier customers, making it best suited for growing businesses willing to invest in premium support.

Awario Customer Service

Awario maintains a focused help center with 13 essential categories, including practical topics like Boolean search, lead generation, and influencer management. The platform offers live chat and contact form support, though response times aren’t explicitly specified. Support is available exclusively in English, which may limit its accessibility for non-English speaking users.

The Awario Learning Center serves as the primary training resource, offering a streamlined approach to user education. Account manager availability isn’t tier-restricted, suggesting more equitable access to personalized support across subscription levels. Awario’s service structure is ideal for English-speaking teams seeking straightforward support without complex tier restrictions, though it may not suit organizations requiring multilingual assistance.

Customer testimonials

Agorapulse User Reviews

Agorapulse maintains a strong reputation with users, earning a blended rating of 4.54/5 across 1,652 total reviews from G2 (4.5/5 from 942 reviews) and Capterra (4.6/5 from 710 reviews). Recent user feedback highlights both strengths and limitations:

“Our move across to Agorapulse was unexpected however it was easy to implement, the platform is simple to navigate and we instantly saw the benefits of moving across. The social listening has allowed us to find business leads for other departments within the company.” However, some users note technical challenges: “One issue I’ve run in to is occassionally there are disconnected links in the listening feature when our clients are tagged by other businesses on Facebook.”

Awario User Reviews

Awario receives moderate ratings with a blended score of 4.12/5 across 87 total reviews from G2 (3.9/5 from 40 reviews) and Capterra (4.3/5 from 47 reviews). Users share mixed experiences: “I love Awario’s simplicity, ease of creating reports, and speed. It’s daily reports are helpful to give you a quick birds-eye view.” Yet others express frustration: “Even if you add specific keywords, it yields irrelevant outcomes. The statistics provided are way off compared to the actual ones from the platform.”

While Agorapulse demonstrates broader market validation with significantly more reviews and higher overall satisfaction, particularly for its implementation ease and business intelligence capabilities, Awario appeals to users seeking straightforward reporting features despite accuracy concerns with its keyword tracking system.

Awario vs Agorapulse: Final verdict

Agorapulse stands out with its comprehensive social media management capabilities and user-friendly interface, making it ideal for marketing teams seeking an all-in-one solution. Awario excels in delivering powerful social listening features at a competitive price point, particularly appealing to businesses focused primarily on brand monitoring and competitive analysis. However, both tools have their limitations – Agorapulse’s social listening capabilities aren’t as robust as dedicated tools, while Awario’s reporting features could be more customizable.

Teams requiring advanced social listening features may find both platforms somewhat restrictive. Agorapulse’s limited Boolean search capabilities and Awario’s six-month historical data constraint could pose challenges for organizations needing deeper analytics or extended historical insights. Additionally, neither tool offers comprehensive TikTok monitoring, which is increasingly crucial in today’s social media landscape.

For teams seeking alternative solutions with enhanced capabilities, Mention offers comprehensive social listening with real-time analysis across over 1 billion sources, superior sentiment accuracy, and up to 2 years of historical data. Experience Mention’s extensive features with a free trial or schedule a demo to explore how their advanced monitoring tools can complement your social media strategy.