Agorapulse vs Brand24: Which Is the Right Choice? (2025 review)

Agorapulse and Brand24 stand out as leading social media monitoring solutions, each offering unique approaches to help businesses track mentions, analyze sentiment, and gather actionable insights. This comprehensive comparison examines both platforms’ capabilities, drawing from verified user experiences, official documentation, and current pricing structures to help you make an informed decision.

Drawing from extensive research and analysis, this guide explores how each platform handles data collection across social networks, their core monitoring features, and their distinct pricing models. The comparison focuses on practical aspects like ease of use, reporting capabilities, and integration options that matter most to marketing teams and social media managers. User testimonials and real-world applications provide additional context about how these tools perform in various business scenarios.

Whether you’re a small business owner looking for basic brand monitoring or an enterprise requiring advanced social listening capabilities, this detailed analysis will help you understand which platform better aligns with your objectives. By examining key factors like data accuracy, alert systems, and analytics depth, you’ll gain clear insights into how Agorapulse and Brand24 can serve your specific social listening needs. The goal is to provide you with concrete, actionable information to support your decision-making process.

Pricing & Plans

Agorapulse and Brand24 offer distinct pricing structures catering to different social media management needs. Agorapulse’s plans start at $49/month for the Standard plan, while Brand24’s entry-level Individual plan begins at $119/month, both offering annual billing discounts.

Core Plans and Billing

Agorapulse provides four tiers: Standard ($49/month), Pro ($79/month), Advanced ($119/month), and Custom (price on demand). Each plan includes 10 social profiles, with additional profiles available for $10/month each. Brand24’s structure includes Individual ($119/month), Team ($159/month), Pro ($239/month), and Enterprise ($399/month) plans, differentiated primarily by keyword tracking capacity and mention volumes.

Free Trial and Demo Access

Both platforms offer free trials, but with different approaches. Agorapulse provides a free plan with 3 social profiles and 10 scheduled posts, plus demo access. Brand24 offers a free trial period with full feature access but doesn’t provide demos. Neither requires credit card information to start the trial.

Add-ons and Extras

Agorapulse’s key add-ons include social listening ($40/search/month) and advocacy features ($150/month). Brand24 keeps it simpler with just one add-on: API access for $99. All core features are included in the main plans, minimizing the need for additional purchases.

Payment Options and Billing Flexibility

Both platforms accept major credit cards and PayPal. Brand24 additionally offers bank transfer options. They both provide monthly and annual billing choices, with annual subscriptions offering significant savings.

Refund Policies

Brand24 offers a more flexible 30-day money-back guarantee across all plans. Agorapulse’s refund policy is more restrictive, offering no refunds on monthly subscriptions and only partial refunds within 30 days for annual plans.

For small to medium businesses prioritizing social media management, Agorapulse offers better entry-level value with its comprehensive feature set and lower starting price, while Brand24 excels for organizations focusing specifically on social listening and mention tracking at scale.

Features

Dashboard & Interface

Agorapulse’s dashboard emphasizes a clean, task-oriented layout with prominent social media monitoring features. The interface prioritizes actionable insights with easy access to engagement metrics and response tools. Brand24’s dashboard takes a more analytical approach, featuring comprehensive data visualization through graphs and charts that highlight mention trends and sentiment patterns.

Alert Creation & Setup

Brand24 offers a streamlined two-step alert creation process focused on keywords and language selection, though additional refinements require navigation to separate parameter settings. Agorapulse provides a more comprehensive initial setup, allowing users to configure boolean operators, geographic filters, and keyword refinements all within the alert creation workflow.

Metrics & Analytics

Brand24 excels with its comprehensive analytics suite, tracking sentiment, influence scores, and social engagement metrics. The platform offers advanced filtering options including geolocation, importance ranking, and domain-specific analysis. Agorapulse focuses on author-centric metrics, tracking follower counts, brand mentions, and engagement rates, though its sentiment analysis capabilities are limited to manual assignments.

Sources & Coverage

Brand24 offers broader platform coverage across four distinct tiers, from basic social media monitoring to enterprise-level podcast tracking. Their source list includes X, Facebook, Instagram, LinkedIn, YouTube, TikTok, and various web sources. Agorapulse maintains a more focused approach, covering major social platforms and web sources, though historical data is limited to 30 days and requires direct page connection.

Sentiment Analysis

Brand24 leverages advanced AI-powered sentiment analysis with claimed 95% accuracy across 24 languages, utilizing deep learning and pretrained language models. Agorapulse’s manual sentiment assignment system offers more control but requires significant human intervention and lacks automated analysis capabilities.

Reporting Capabilities

Agorapulse provides structured report templates covering aggregated and individual profiles, with options for PDF and CSV formats on weekly or monthly schedules. Brand24 offers more flexible reporting with daily or weekly email updates, including detailed metrics like social media reach, trending hashtags, and influential profiles, though template options are limited.

Collaboration Tools

Agorapulse features robust collaboration capabilities including workspace management, approval workflows, and task assignment systems. Brand24’s collaboration features are more limited, primarily focusing on Slack integration for team communication.

AI Integration

Brand24 demonstrates strong AI implementation across multiple features, including sentiment analysis, emotion detection, and anomaly identification. Agorapulse’s AI features center around content creation and scheduling optimization, though automated analysis capabilities are more limited.

Brand24 stands out for comprehensive data analysis and AI-powered insights, making it ideal for businesses requiring detailed social listening and sentiment tracking. Agorapulse excels in social media management and team collaboration, better suited for organizations focusing on engagement and content management.

Customer Service

Agorapulse Customer Service

Agorapulse offers extensive self-service support through its comprehensive help center containing 362 articles across 14 categories, available in English, French, and German. Their tiered support system provides chat and email assistance with response times ranging from 30 minutes to 6 hours, depending on the subscription level. Professional plan subscribers gain access to live chat, while Custom plan members receive premium features including video calls, 1:1 coaching, and a dedicated account manager.

The platform’s training resources are particularly robust, featuring regular webinars, downloadable guides, and an active social media community. When combined with their group coaching sessions and extensive documentation, Agorapulse’s support infrastructure makes it ideal for marketing teams requiring multilingual support and comprehensive training resources.

Brand24 Customer Service

Brand24’s help center is more streamlined, with 171 articles spanning 12 categories, offered in English and Polish. Though specific response times aren’t publicly disclosed, their support system centers around email and live chat assistance. Enterprise plan subscribers benefit from a dedicated account manager, while all users can access standard training resources including webinars and product tutorials.

The platform’s recently added AI features category in their knowledge base demonstrates their commitment to keeping documentation current with new functionality. Brand24’s support structure is best suited for businesses that prefer straightforward, essential support options and don’t require extensive language support or advanced training programs.

Customer testimonials

Agorapulse User Reviews

Agorapulse maintains strong user satisfaction with a blended rating of 4.54/5 across 1,652 total reviews. On G2, it holds a 4.5/5 rating from 942 reviews, while Capterra shows a 4.6/5 from 710 reviews. Users praise the platform’s effectiveness and ease of use: “Our move across to Agorapulse was unexpected however it was easy to implement, the platform is simple to navigate and we instantly saw the benefits of moving across. The social listening has allowed us to find business leads for other departments within the company.” However, some users note technical limitations: “One issue I’ve run in to is occassionally there are disconnected links in the listening feature when our clients are tagged by other businesses on Facebook.”

Brand24 User Reviews

Brand24 shows slightly higher user satisfaction scores with a blended rating of 4.64/5, though from a smaller pool of 490 total reviews. The platform earned a 4.6/5 rating on G2 (294 reviews) and 4.7/5 on Capterra (196 reviews). Users highlight its straightforward functionality: “The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions.” The main criticism centers on account flexibility: “I wish there were a ‘pause account’ option. We only use it when a client requires this specific service which is somewhat infrequent.”

While both platforms receive positive feedback for ease of use, Agorapulse stands out for its business lead generation capabilities through social listening, though users occasionally encounter technical hiccups. Brand24 impresses with superior customer support and mention tracking but could improve its subscription flexibility for intermittent users.

Brand24 vs Agorapulse: Final verdict

Agorapulse stands out with its comprehensive social media management capabilities and user-friendly interface, making it ideal for marketing teams seeking an all-in-one solution. Brand24’s strength lies in its powerful sentiment analysis and competitive intelligence features, perfect for brands prioritizing reputation management and market research. However, both tools have notable limitations – Agorapulse’s pricing can be steep for smaller businesses, while Brand24’s social listening coverage doesn’t extend to certain emerging platforms.

When choosing between the two, teams should consider their primary objectives. Agorapulse excels at streamlining workflow and engagement management across multiple social networks, though its advanced features come at a premium. Brand24 offers robust monitoring capabilities and detailed analytics at a more accessible price point, but its social media management features are relatively basic compared to Agorapulse.

For teams seeking an alternative that bridges these gaps, Mention offers a compelling middle ground with its extensive monitoring capabilities spanning over 1 billion sources, industry-leading 82% sentiment accuracy, and up to 2 years of historical data access. You can start a free trial to test these features firsthand or schedule a demo to explore how Mention’s comprehensive solution can complement their social listening strategy.