Agorapulse vs. MentionLytics: Which Is the Right Choice? (2025 review)

Social media monitoring has become essential for brands seeking to understand their online presence and engage with audiences effectively. Agorapulse and MentionLytics stand out as leading social listening platforms, each offering distinct approaches to helping businesses track conversations, analyze sentiment, and gather actionable insights.

Drawing from extensive research of official documentation, help center resources, and authenticated user reviews, this analysis breaks down the key differences in how each platform sources and processes social data.

While both tools promise robust monitoring capabilities, they differ significantly in their feature sets, interface design, and pricing models – factors that can substantially impact their value for different types of users.

This guide aims to equip you with detailed insights into how Agorapulse and MentionLytics perform across critical areas like data accuracy, reporting depth, and ease of use.

By examining their strengths and limitations, you’ll be better positioned to choose the platform that matches your specific monitoring requirements and budget constraints.

Pricing & Plans

Agorapulse and MentionLytics offer distinct pricing structures for social media management. Agorapulse starts at $49/month and MentionLytics begins at $41/month when billed annually. Both platforms provide flexible monthly and annual billing options, with annual plans offering significant savings.

Core Plans and Features

Agorapulse structures its offerings across four tiers: Standard ($49/month), Pro ($79/month), Advanced ($119/month), and Custom (quote-based). Each plan includes 10 social profiles, with additional profiles available at $10/month each. MentionLytics provides six tiers ranging from Basic ($41/month) to Enterprise ($79/month), with gradually increasing mention volumes and social profile allowances.

Free Trial and Demo Access

Both platforms offer free trials and demo options. Agorapulse provides a free plan with 3 social profiles and 10 scheduled posts, making it easier to test core features. MentionLytics offers a trial period, though with some feature limitations, and provides comprehensive demo sessions for potential enterprise clients.

Add-ons and Extras

Agorapulse’s key add-ons include social listening ($40/search/month) and advocacy features ($150/month). MentionLytics offers premium add-ons like extensive review monitoring and historical data access, plus a unique managed service option for Pro plan subscribers and above.

Payment and Billing Options

Both platforms accept major credit cards (Visa, MasterCard, American Express) and PayPal. MentionLytics restricts PayPal payments to annual subscriptions only. Both services offer monthly and annual billing cycles, with annual commitments providing better value.

Refund Policies

Agorapulse maintains a clear refund policy, offering no refunds on monthly subscriptions but allowing partial refunds within 30 days for annual plans. MentionLytics’ refund policy isn’t publicly disclosed, requiring potential customers to inquire directly about terms.

For businesses prioritizing cost-effectiveness with robust social media management features, Agorapulse offers more transparent pricing and flexible refund terms, while MentionLytics provides more granular plan options with extensive social listening capabilities.

Features

Dashboard & Interface

Both platforms offer centralized dashboards for social media monitoring, though their layouts differ significantly. Agorapulse presents a streamlined interface focused on immediate action items and social media management. MentionLytics provides a more comprehensive analytics-first approach with detailed visualizations and metrics prominently displayed.

Alert Creation & Setup

Agorapulse employs a straightforward setup process where users input search names, descriptions, and Boolean parameters. Geographic and language filters help refine searches, while keyword inclusion/exclusion options enable precise monitoring. MentionLytics takes a more guided approach, offering preset tracking categories for brands, competitors, or industry monitoring. It also provides the valuable feature of testing sample results before finalizing alerts.

Metrics & Analytics

MentionLytics excels with comprehensive web and social mention tracking, including detailed website analytics and engagement metrics. Their system captures everything from website rankings to social sharing statistics. Agorapulse focuses primarily on social media metrics, tracking follower growth, brand mentions, and engagement rates. While both platforms offer sentiment analysis, MentionLytics provides AI-powered sentiment detection with approximately 80% accuracy, while Agorapulse relies on manual sentiment assignment.

Data Sources & Coverage

MentionLytics offers broader source coverage, monitoring social media platforms (including TikTok, LinkedIn, and Reddit), websites, blogs, forums, and even radio and TV content in the USA. Agorapulse’s coverage is more limited, focusing on major social networks (X, Facebook, Instagram) and web sources. Historical data access varies significantly – Agorapulse limits to 30 days of historical data, while MentionLytics offers extended historical coverage as an add-on service.

Reporting Capabilities

MentionLytics delivers detailed analytical reports covering sentiment analysis, media share, geographical distribution, and platform-specific metrics. Reports can be scheduled daily, weekly, or monthly in PDF format. Agorapulse provides both aggregated and individual reports with focus on social media performance metrics, offering PDF/CSV export options and weekly/monthly scheduling.

Collaboration & AI Features

Agorapulse offers robust collaboration tools including workspace management, approval workflows, and task assignment systems. MentionLytics emphasizes AI capabilities, featuring mention clustering, emotion analysis, anomaly detection, and a Social Intelligence Advisor. Their AI translation feature and mention assignment capability support team coordination, though their collaboration features aren’t as extensive as Agorapulse’s.

Language & Geographic Coverage

MentionLytics demonstrates superior language support with sentiment analysis capabilities across multiple languages using deep learning algorithms. While Agorapulse offers language filtering options, their specific language support isn’t clearly documented, potentially limiting its utility for global brand monitoring.

Customer Service

Agorapulse’s Customer Support Infrastructure

Agorapulse maintains a comprehensive help center with 362 articles spanning 14 categories, offering detailed guidance on everything from basic setup to advanced features. The platform’s documentation is available in three major languages – English, French, and German – making it accessible to a significant portion of European users. Response times vary by plan level, ranging from 30 minutes to 6 hours, with support channels expanding from basic email to include chat and video calls on higher-tier plans.

Training resources are particularly robust, combining webinars, ebooks, guides, and community support. Custom plan subscribers receive additional benefits like group coaching, one-on-one sessions, and dedicated account manager support. The extensive self-help resources and tiered support structure make Agorapulse ideal for businesses seeking comprehensive, scalable customer support.

MentionLytics’ Support Framework

MentionLytics offers a more streamlined help center with 41 focused articles covering eight essential categories, emphasizing quality over quantity in their documentation. The platform provides support in English, Spanish, and Greek, catering to a diverse user base. Their support system includes email assistance, live demos, and a chat assistant, though specific response times aren’t publicly outlined.

The platform’s training approach centers on a dedicated training course, offering a structured learning path for users. Account manager access is reserved for Agencies and Enterprise plan subscribers, similar to their competitor. MentionLytics’ support structure appears best suited for organizations preferring direct, personalized assistance over extensive self-service resources.

Customer testimonials

Agorapulse User Reviews

Agorapulse maintains strong user satisfaction with a blended rating of 4.54/5 across 1,652 total reviews. On G2, it holds a 4.5/5 rating from 942 reviews, while on Capterra it scores 4.6/5 from 710 reviews.

Users praise Agorapulse’s ease of implementation and practical features. “Our move across to Agorapulse was unexpected however it was easy to implement, the platform is simple to navigate and we instantly saw the benefits of moving across. The social listening has allowed us to find business leads for other departments within the company.” However, some users note technical limitations: “One issue I’ve run in to is occassionally there are disconnected links in the listening feature when our clients are tagged by other businesses on Facebook.”

Mentionlytics User Reviews

Mentionlytics shows exceptional user satisfaction with a blended rating of 4.84/5, though from a smaller pool of 119 total reviews. The platform scores 4.9/5 on G2 (81 reviews) and 4.7/5 on Capterra (38 reviews).

Users appreciate the tool’s comprehensive tracking capabilities. “Already tried a lot of famous tracker and no one beat Mentionlytics yet. Pay only what you need.” However, some find the platform’s complexity challenging: “The platform can be a bit overwhelming at the beginning, due to the vast amount of features it has. I wish to have more details in its documentation.”

While Agorapulse emerges as a user-friendly solution with occasional technical hiccups, Mentionlytics stands out for its powerful tracking features despite a steeper learning curve. Both tools maintain strong user satisfaction, though Mentionlytics’ higher rating comes from a significantly smaller review base.

MentionLytics vs Agorapulse: Final verdict

Agorapulse stands out with its comprehensive social media management suite and user-friendly interface, making it ideal for marketing teams seeking an all-in-one solution. MentionLytics excels in delivering detailed competitive intelligence and market research capabilities, though its learning curve can be steeper for novice users. While Agorapulse offers robust scheduling and team collaboration features, it’s limited by basic sentiment analysis. MentionLytics provides deeper analytics but comes with a higher price point and occasional data refresh delays.

For organizations prioritizing social media management with integrated analytics, Agorapulse delivers exceptional value. Teams focused on market intelligence and competitor tracking will find MentionLytics’ detailed reporting more beneficial. However, both platforms have notable gaps – Agorapulse lacks advanced Boolean search capabilities, while MentionLytics’ historical data is restricted to 12 months.

If you’re looking for alternative solutions that bridge these gaps, consider Mention’s comprehensive monitoring platform. With 82% sentiment accuracy, real-time analysis across billions of sources, and up to 2 years of historical data, Mention offers robust capabilities at a competitive price point. Start a free trial to experience their extensive reporting suite, or schedule a demo to see how their advanced features can enhance your social listening strategy.