Agorapulse vs SproutSocial: Which Is the Right Choice? (2025 review)

Choosing between Agorapulse and Sprout Social for social listening isn’t just about features – it’s about finding the right fit for specific business needs and workflows. This analysis draws from extensive platform documentation, pricing data, and verified user experiences to help teams make an informed decision. 

While both platforms offer robust social listening and monitoring features, they serve different types of organizations based on scale, budget and functionality requirements.

Agorapulse tends to appeal to small-to-medium businesses seeking streamlined workflows and intuitive interfaces. Sprout Social typically attracts larger enterprises requiring advanced analytics and multi-team collaboration.

This detailed evaluation considers essential factors like data sources, reporting capabilities, team management tools, and pricing structures to provide an objective assessment.

Pricing & Plans

Agorapulse and Sprout Social offer distinctly different pricing structures for social media management. Agorapulse’s plans start significantly lower at $49/month for the Standard plan, while Sprout Social’s entry point begins at $199/month per seat. Both platforms offer monthly and annual billing options, with annual commitments providing cost savings.

Core Plans and Features

Agorapulse provides four tiers: Standard ($49/month), Pro ($79/month), Advanced ($119/month), and Custom pricing. Each plan includes 10 social profiles with additional profiles available for $10/month each. In contrast, Sprout Social’s structure is seat-based, starting at $199/seat/month for Standard, rising to $299 for Professional, and $399 for Advanced, with additional profiles costing $25 each.

Free Trial and Demo Access

Both platforms offer free trials and demo options. Agorapulse provides a free plan limited to 3 social profiles and 10 scheduled posts, making it easier to test the platform’s capabilities. Sprout Social offers a 30-day trial of their full feature set, though social listening isn’t included. Both companies provide guided demos for potential enterprise clients.

Add-ons and Extras

Agorapulse’s key add-ons are reasonably priced, with social listening at $40/search/month and advocacy features at $150/month. Sprout Social’s social listening add-on starts at a much higher $999/month, representing a significant investment for businesses requiring this functionality.

Payment Options and Flexibility

Both platforms accept major credit cards and PayPal. Sprout Social offers additional payment flexibility with check, wire transfer, and ACH options. Agorapulse accepts VISA, MasterCard, American Express, and PayPal payments.

Refund Policies

Agorapulse offers partial refunds on annual subscriptions within 30 days of renewal but doesn’t refund monthly subscriptions. Sprout Social maintains a stricter policy with no refunds for canceled subscriptions during an ongoing term, requiring payment of any unpaid fees.

For small to medium-sized businesses seeking cost-effective social media management, Agorapulse’s lower entry point and flexible add-ons make it more accessible, while Sprout Social’s comprehensive but higher-priced platform caters to larger enterprises with more complex needs and bigger budgets.

Features

Dashboard & Interface

Agorapulse’s dashboard emphasizes simplicity with a clean layout focused on social media management tasks. The interface prominently displays key metrics and social feeds in a unified view. In contrast, SproutSocial offers a more data-rich dashboard with extensive analytical visualizations and real-time monitoring capabilities.

Alert Creation & Monitoring

SproutSocial provides a sophisticated alert system with AI-assisted query building and pre-built templates for various monitoring scenarios. Their setup process includes noise-filtering options for sales listings and cryptocurrency mentions. Agorapulse offers a more straightforward approach with basic boolean operators and geographic filters, though it’s limited in advanced filtering capabilities.

Metrics & Analysis

SproutSocial delivers comprehensive cross-platform analytics including potential impressions, engagement rates, and detailed demographic data. The platform excels with its Smart Categories and AI-powered industry themes. Agorapulse tracks essential metrics like sentiment scores and author engagement but lacks automated sentiment analysis, requiring manual assignment.

Data Sources & Coverage

SproutSocial offers extensive historical data access, reaching back to Twitter’s inception and up to two years of Facebook data. Their coverage spans major social networks and web sources, including Reddit and Tumblr. Agorapulse’s historical data is limited to 30 days and focuses primarily on mainstream social platforms like X (Twitter), Facebook, and Instagram.

Reporting Capabilities

Both platforms offer scheduled reporting in PDF and CSV formats. SproutSocial provides more detailed reporting options with customizable templates and the ability to share with up to 25 recipients. Agorapulse offers basic report templates covering engagement, audience demographics, and content performance metrics.

Team Collaboration

Agorapulse features robust workspace management with approval workflows and task assignment capabilities. SproutSocial matches these features and adds internal commenting and case management for mentions, though their collaboration tools are less intuitive.

AI Integration

SproutSocial leads with advanced AI features including mention summarization, industry theme analysis, and ViralPost timing optimization. Agorapulse offers basic AI writing assistance and smart scheduling but lacks advanced analytical AI capabilities.

Customer Service

Agorapulse’s Customer Support Infrastructure

Agorapulse maintains a comprehensive help center with 362 articles spanning 14 key categories, available in English, French, and German. Their tiered support system delivers response times ranging from 30 minutes to 6 hours, depending on the subscription level, with email support available to all users while chat support kicks in at the Professional plan and above.

The platform offers extensive training resources including webinars, ebooks, guides, and a social media community. Custom plan subscribers receive premium perks including video call support, 1:1 coaching sessions, group coaching, and a dedicated account manager. The multi-language support and structured response times make it particularly suitable for European businesses seeking reliable, systematic customer service.

Sprout Social’s Support Framework

Sprout Social operates a help center organized into 19 specialized categories, though it’s primarily available in English with Google Translate integration for other languages. Their support team maintains 24-hour coverage on weekdays through multiple channels including live chat, phone support, and ticket systems, providing comprehensive accessibility during business hours.

Training offerings include pre-recorded webinars and detailed product guides, while dedicated account managers are available to qualifying customers. The around-the-clock weekday support and diverse communication channels make Sprout Social particularly valuable for businesses requiring constant support coverage, though the language limitations may challenge non-English-speaking teams.

Both platforms demonstrate strong customer service commitments, with Agorapulse excelling in native language support and structured response times, while Sprout Social stands out with its 24-hour weekday coverage and diverse support channels. Agorapulse emerges as the better choice for multilingual European teams, while Sprout Social proves optimal for English-speaking organizations requiring extensive weekday support hours.

Customer testimonials

Agorapulse Reviews Overview

Agorapulse maintains strong user satisfaction with a blended rating of 4.54/5 across 1,652 total reviews from G2 (4.5/5 from 942 reviews) and Capterra (4.6/5 from 710 reviews). User experiences highlight both strengths and areas for improvement.

“Our move across to Agorapulse was unexpected however it was easy to implement, the platform is simple to navigate and we instantly saw the benefits of moving across. The social listening has allowed us to find business leads for other departments within the company.” However, some users note technical limitations: “One issue I’ve run in to is occasionally there are disconnected links in the listening feature when our clients are tagged by other businesses on Facebook.”

Sprout Social Reviews Overview

Sprout Social demonstrates consistent performance with a blended rating of 4.40/5 across 4,411 total reviews from G2 (4.4/5 from 3,818 reviews) and Capterra (4.4/5 from 593 reviews). The platform receives mixed feedback from users.

“Sprout has everything you could possibly need from a social scheduling and reporting tool. It’s fully fleshed out with so much opportunity… the social listening has helped beef up our brand reports and better track how we are comparing to competitors.” Yet, some users express frustration with onboarding: “Our onboarding was horrendous. It took over 2 months to schedule the meetings, and our rep changed in the middle without notice or much communication.”

Based on user testimonials, Agorapulse shines in ease of implementation and social listening capabilities, though it faces some technical challenges. Sprout Social offers comprehensive features and robust reporting but struggles with consistent onboarding experiences.

SproutSocial vs Agorapulse: Final verdict

Agorapulse stands out with its intuitive interface and comprehensive reporting capabilities, making it ideal for marketing teams prioritizing workflow efficiency and clear ROI tracking. SproutSocial excels in enterprise-grade features and deep social analytics, better serving larger organizations requiring sophisticated insights and team collaboration.

While both tools offer robust social management features, Agorapulse’s pricing structure proves more accessible for small to medium businesses, though it lacks advanced listening capabilities. SproutSocial delivers superior social listening but comes with a steeper learning curve and premium pricing that may stretch smaller budgets.

For organizations seeking enhanced social listening capabilities at an affordable price, Mention offers an alternative worth exploring. With real-time monitoring across over 1 billion sources, 82% sentiment accuracy, and up to 2 years of historical data access, it fills crucial gaps in both platforms’ offerings. You can start a free trial to test these features or schedule a demo to see how Mention’s comprehensive monitoring and analytics tools can complement your existing social media strategy.