Top 10 Alternatives to Brandwatch in 2025

Looking for a Brandwatch alternative? While Brandwatch excels as a social listening tool, it’s worth exploring other options before making your final decision.

We’ve evaluated over 50 criteria across leading social listening platforms to create this comprehensive guide. Each alternative comes with an in-depth comparison to help you understand its unique strengths and limitations.

Whether you need more affordable pricing, different features, or better integration capabilities, you’ll find options that might better align with your specific requirements.

Use this guide to discover the perfect social listening solution for your business needs, with detailed analysis available for each recommended alternative.

1) Mention

Mention offers a comprehensive social media monitoring platform that helps businesses track brand mentions, manage social media, and gain actionable insights across the web at affordable prices. They provide four flexible pricing tiers including Solo ($41/month), Pro ($83/month), ProPlus ($149/month), and custom Company plans to accommodate various business sizes and monitoring needs. This solution is particularly valuable for SMBs and agencies seeking extensive global monitoring with robust alert capabilities at a budget-friendly price point.

Curious how these platforms really stack up? Check out our in-depth Brandwatch vs. Mention article for a full side-by-side breakdown.

2) Brand24

Brand24 offers a comprehensive social media monitoring platform that helps businesses track online mentions, analyze sentiment, and gain valuable insights from social conversations. Their pricing structure includes four tiers ranging from $149 to $499 per month, each designed to accommodate different business sizes and monitoring needs. Brand24 is particularly well-suited for beginners and small-to-medium businesses looking for an intuitive interface with straightforward alert creation capabilities.

Still deciding? This detailed comparison highlights the key differences between Brandwatch vs. Brand24 that matter.

3) Meltwater

Meltwater is a global media intelligence platform that helps businesses monitor, analyze, and leverage media content across traditional, online, and social channels with comprehensive coverage for Asia-Pacific regions. The company offers three tiered plans: Essentials for smaller teams just getting started, Suite for cross-departmental needs with integrated tools, and Enterprise for global organizations requiring custom solutions with premium services. Meltwater stands out as an ideal solution for enterprise-level businesses seeking extensive media monitoring capabilities with particularly strong coverage throughout the Asia-Pacific region.

Don’t guess – compare. Read our full Brandwatch vs. Meltwater guide to see which platform comes out on top.

4) Talkwalker

Talkwalker delivers an enterprise-grade consumer intelligence platform that enables brands to monitor and analyze conversations across social media, news, blogs, and other online sources to drive strategic business decisions. Their offering is structured into four distinct tiers—Listen, Analyze, Business, and Premium—each providing increasing data volume capabilities and more sophisticated AI-powered insights. This platform is particularly valuable for enterprise organizations requiring comprehensive social listening capabilities, advanced AI analysis features, and extensive historical data access of up to 5 years.

The Listen plan serves as an entry point with essential monitoring capabilities and unlimited users, while the Analyze plan doubles the data volume and adds social benchmarking tools. For larger enterprises, the Business plan offers 12x the data volume of the basic tier with critical actionable insights, and the Premium tier provides the full suite of Talkwalker’s capabilities with 20x data volume to power organization-wide intelligence. Though pricing isn’t publicly available and no free trial is offered, interested companies can request a demo to explore the platform’s capabilities tailored to their specific needs.

Save hours of research. We’ve compared Brandwatch vs. Talkwalker so you don’t have to – check out the full breakdown.

5) Sprout Social

Sprout Social offers a comprehensive social media management platform that helps businesses build stronger online relationships with their audience through publishing, analytics, and engagement tools. They provide four pricing tiers: Standard at $199/seat/month, Professional at $299/seat/month, Advanced at $399/seat/month, and custom Enterprise plans, with social listening capabilities available as an add-on starting at $999/month. This solution is ideal for businesses seeking powerful social media management capabilities with robust filtering options, though the social listening functionality comes at a premium compared to other alternatives.

One article. Two platforms. Every detail you need. Explore our in-depth Brandwatch vs. Sprout Social comparison now.

6) Hootsuite

Hootsuite is a comprehensive social media management platform that helps businesses streamline their social media strategy, engagement, and analytics from one centralized dashboard. They offer three main pricing tiers: the Professional plan at $99/month for individual users, the Team plan at $249/month for small teams, and the customizable Enterprise plan for larger organizations with advanced needs.

Hootsuite works best for small to medium-sized businesses looking for a user-friendly social media management solution with reliable global support, though full social listening capabilities require purchasing an additional add-on.

The Professional plan includes features like unlimited scheduling across 10 social accounts, AI-powered content creation tools, and basic listening capabilities. Teams needing more collaboration features can upgrade to the Team plan, which adds permission settings, DM assignment, and a custom-branded URL. The Enterprise plan further expands capabilities with approval workflows, automated engagement, and SSO integration, with the option to add specialized modules for advanced social listening, analytics, inbox management, and employee advocacy.

New users can test Hootsuite’s full feature set with a 30-day free trial, including access to scheduling tools, basic social listening, engagement management, and analytics reporting. Businesses interested in exploring enterprise options can also request a personalized demo to see how Hootsuite might address their specific needs.

Wondering which tool is actually better for your needs? Get the full breakdown in our side-by-side comparison of Brandwatch vs. Hootsuite.

7) Digimind

Digimind provides comprehensive social listening and market intelligence solutions that help businesses monitor their brand, analyze competitors, and identify emerging trends through AI-powered analytics. The company operates on custom enterprise pricing plans tailored to specific business needs and usage requirements. Digimind is best suited for enterprises requiring sophisticated AI insights and extensive data visualizations to make strategic decisions.

Which social listening tool is right for you? Brandwatch or Digimind? This side-by-side comparison has the answers.

8) Agorapulse

Agorapulse offers an intuitive social media management platform that empowers brands to publish content, engage with their audience, and analyze results across multiple networks from a single dashboard. With five pricing tiers ranging from a limited free version to custom enterprise solutions ($49-$119/month for standard plans), this platform provides scalable options for growing businesses. Agorapulse delivers exceptional value for SMBs seeking a user-friendly social media management solution with robust features, though companies requiring advanced listening capabilities should note that these services come at an additional cost.

Still on the fence? Our Brandwatch vs. Agorapulse guide might help you decide in 5 minutes.

9) MentionLytics

MentionLytics provides comprehensive social listening and media monitoring capabilities that help brands track their online presence and gain actionable insights from social conversations. The platform offers six-tiered plans, ranging from the Basic plan at $41/month for small brands to the Enterprise solution at $795/month for large organizations requiring extensive monitoring capabilities. MentionLytics is best suited for SMBs and agencies prioritizing detailed metric tracking and reporting functionality.

With MentionLytics, users can monitor between 3 and 100+ keyword rules, depending on the selected plan, with mention capacity ranging from 5,000 to over 300,000 monthly mentions. The platform’s update frequency improves with higher-tier plans, going from 12-hour updates on the Basic plan to continuous updates on Advanced plans and above. All plans include multi-user access and social profile monitoring, while the more robust packages add features like AI emotion analysis, mention clustering, white label reporting, and client account management options.

New users can explore MentionLytics through a 14-day free trial that includes monitoring for up to 5 keywords across 10 social profiles with a 10,000 mention quota. Trial users can export raw data in Excel or PDF formats, and API access is available upon request. For those wanting to see the platform in action before committing, MentionLytics also offers product demonstrations to showcase its capabilities.

Brandwatch vs. MentionLytics — which one delivers more value? Compare features, pricing, and use cases in our deep dive.

10) Awario

Awario offers a social media monitoring tool that helps businesses track brand mentions, analyze consumer sentiment, and gain competitor insights through powerful Boolean search capabilities. The platform provides three pricing tiers: a Starter plan at $29/month, Pro plan at $89/month, and Enterprise plan at $249/month, with customizable options available on demand. Awario stands out as the best affordable option for small to medium-sized businesses looking for customizable reporting features to enhance their social listening strategy.

If you want to dig deeper, this Brandwatch vs. Awario guide will make your decision way easier.

Conclusion

When comparing Brandwatch alternatives, it’s clear that features, data access, accuracy, and pricing are essential decision factors. Mention stands out with its 82% sentiment analysis accuracy, 2 years of historical data, and coverage of over 1 billion sources across social media, news sites, blogs, and forums.

For businesses seeking comprehensive yet approachable social listening, Mention provides the ideal balance of powerful analytics and user-friendly design without enterprise-level complexity or cost.

Ready to experience the difference? Start your free trial today or schedule a demo to see how Mention can transform your brand monitoring strategy.