Awario vs. Brand24: Which Is the Right Choice? (2025 review)

Social listening tools have become essential for businesses seeking to monitor their online presence and gauge customer sentiment effectively. Awario and Brand24 stand out as leading contenders in this space, each offering unique approaches to social media monitoring and analytics. 

This analysis covers everything from data sources and core functionalities to user interface design and pricing tiers, helping you weigh each platform’s strengths against your specific requirements. We’ll explore how these tools perform in real-world scenarios, examining their effectiveness across different business sizes and industries.

The insights provided will enable you to make a confident choice based on your organization’s unique monitoring needs and budget constraints.

Pricing & Plans

Awario and Brand24 offer distinct pricing structures, with Awario’s plans starting at $29/month compared to Brand24’s entry point of $149/month when billed annually. Both platforms provide monthly and annual billing options, with annual subscriptions offering cost savings.

Free Trial Access and Limitations

Both tools provide free trial periods, though with different approaches. Brand24 offers a generous 30-day free trial across all plan tiers, allowing users to test the full feature set. Awario’s trial period gives access to basic features, helping users evaluate core functionality. Neither platform requires a credit card for trial activation, and neither offers demo sessions.

Plan Features and Scaling

Awario’s starter plan includes 3 topics with 30,000 monthly mentions and **unlimited keywords per topic**, scaling up to their Enterprise plan with 100 topics and 1 million monthly mentions. Brand24’s Individual plan begins with 3 keywords and 2,000 monthly mentions, expanding to 25 keywords and 100,000 mentions in their Enterprise tier. **Brand24 offers unlimited users** on all plans except Individual, while Awario restricts user counts based on plan level.

Add-ons and Extensibility

Brand24 offers API access as a $99 add-on, providing flexibility for custom integrations. Awario includes API access in their Enterprise plan with no additional costs, though they don’t offer separate add-ons. This difference may impact businesses requiring custom development solutions.

Payment Options and Billing

Both platforms support major payment methods including credit cards and PayPal. Awario provides more payment flexibility, accepting WebMoney, Alipay, and various bank transfer options. Brand24 maintains a simpler payment structure focused on standard payment methods.

Refund Policies

Brand24 stands out with a customer-friendly 30-day money-back guarantee. *Awario maintains a stricter policy, offering no refunds for unused services or intermittent usage,* which potential subscribers should carefully consider before committing to longer terms.

For small to medium businesses seeking social listening capabilities, Brand24’s unlimited user access and clear refund policy make it attractive despite higher initial costs, while Awario offers a more accessible entry point with flexible payment options for budget-conscious teams.

Features

Dashboard & Interface

Both tools present contrasting approaches to data visualization. Awario’s dashboard emphasizes real-time mention monitoring with a clean, straightforward layout. Brand24 offers a more comprehensive view with multiple widgets and customizable sections. Both dashboards provide quick access to key metrics, though Brand24’s interface appears more modern and intuitive.

Alert Creation & Setup

Awario provides advanced Boolean search capabilities alongside standard keyword monitoring, offering precise control over mention tracking. Users can implement whitelist/blacklist features after initial setup. Brand24 takes a simpler approach with a two-step alert creation process, though additional keyword refinement requires navigating to separate parameter settings.

Metrics & Analytics

Both platforms track comprehensive engagement metrics, including sentiment and reach. Awario focuses on detailed mention statistics and influencer analysis, while Brand24 adds unique features like influence scoring and emotion analysis. Brand24’s 95% sentiment accuracy rating outperforms Awario’s 70% accuracy, though real-world results may vary.

Data Sources & Coverage

Brand24 offers broader platform coverage with access to LinkedIn, Twitch, and podcast monitoring in higher-tier plans. Awario maintains solid coverage of major social networks and web sources but lacks access to professional networks and streaming platforms. Both tools provide historical data, though Brand24 limits this to 30 days for standard plans.

Reporting Capabilities

Awario provides customizable report templates covering mention statistics, influencer analysis, and comparative metrics. Brand24 offers automated email reports with scheduling options and diverse export formats including infographics. However, Awario lacks report scheduling features, while Brand24 doesn’t provide report templates.

AI & Advanced Features

Brand24 leads with comprehensive AI capabilities including emotion analysis, topic analysis, and anomaly detection. Awario focuses primarily on sentiment analysis through deep learning models. Both platforms effectively process multilingual content, though Brand24 officially supports 24 specific languages while Awario claims universal language coverage.

Collaboration Tools

Awario provides basic role management with admin, user, and guest access levels. Brand24 offers Slack integration but lacks comprehensive team collaboration features. Neither platform provides robust internal collaboration tools, suggesting they’re better suited for individual analysts or small teams.

Customer Service

Awario’s Support Infrastructure

Awario’s Help Center provides comprehensive documentation across 13 well-organized categories, covering everything from basic setup to advanced features like Boolean search and API implementation. The support system is exclusively available in English, which may limit accessibility for non-English speaking users. Their live chat and contact form options enable direct communication with support staff, while the Awario Learning Center offers structured educational resources.

Each client receives dedicated account manager support, regardless of their subscription tier, which demonstrates Awario’s commitment to personalized customer success. The documentation notably includes unique sections like “Questions That Keep You Up at Night” and “Social Media Wiki,” offering practical solutions to common user challenges.

Key takeaway: Awario’s support system is best suited for English-speaking teams who value comprehensive documentation and personalized account management across all pricing tiers.

Brand24’s Support Structure

Brand24 maintains a robust knowledge base with 171 articles spread across 12 categories, including specialized sections for AI features and community engagement. Their bilingual support (English and Polish) and diverse training options – including webinars, account setup assistance, and product training – create a multi-faceted learning environment. The platform offers email and live chat support, ensuring users can get help through their preferred channel.

While Brand24 provides account manager support, it’s exclusively available to Enterprise plan subscribers, which could impact the support experience for users on lower-tier plans. Their help center stands out with dedicated sections for Use Cases and Lab24, offering practical applications and experimental features guidance.

Key takeaway: Brand24’s support system is ideal for organizations seeking extensive self-service resources and professional training options, particularly those operating in English or Polish-speaking markets.

Customer testimonials

Awario User Reviews

Awario maintains a solid rating across review platforms, earning a 3.9 on G2 and 4.3 on Capterra, with a blended rating of 4.12/5 from 87 total reviews. Users have mixed experiences with the platform.

“I love Awario’s simplicity, ease of creating reports, and speed. It’s daily reports are helpful to give you a quick birds-eye view. There are really lots of powerful and key features for the price.” However, some users express frustration: “Even if you add specific keywords, it yields irrelevant outcomes. The statistics provided are way off compared to the actual ones from the platform. The customer service sucks.”

Brand24 User Reviews

Brand24 demonstrates stronger user satisfaction with a 4.6 rating on G2 and 4.7 on Capterra, achieving a blended rating of 4.64/5 from a substantial 490 reviews. The platform receives consistent praise for its functionality and support.

“The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter.” The main criticism focuses on subscription flexibility: “I wish there were a ‘pause account’ option. We only use it when a client requires this specific service which is somewhat infrequent, so I wind up cancelling and reopening once or twice per year.”

Based on user feedback, Brand24 emerges as the more reliable option with significantly more reviews and higher satisfaction scores, particularly praised for its ease of use and customer support. Meanwhile, Awario offers competitive features at a good price point but struggles with accuracy and customer service issues.

Brand24 vs Awario: Final verdict

Both Awario and Brand24 bring distinct advantages to social listening. Awario stands out with its advanced Boolean search capabilities and comprehensive analytics dashboard, making it ideal for data-driven teams needing granular insights. Brand24’s strength lies in its intuitive interface and discussion volume metrics, appealing to marketing teams focused on trend monitoring and brand health tracking.

However, users should consider key limitations before deciding. Awario’s learning curve can be steep for social listening newcomers, while Brand24’s sentiment analysis accuracy isn’t as refined for complex queries. Both tools also show gaps in emerging channel coverage, particularly with TikTok monitoring, and their historical data access is limited to 12 months or less.

For teams seeking broader coverage and enhanced sentiment accuracy, Mention offers an alternative worth exploring. With 82% sentiment accuracy, real-time monitoring across billions of sources, and up to 2 years of historical data, it fills several gaps in the market. Interested teams can start a free trial to test these capabilities or schedule a demo to see how Mention’s comprehensive reporting suite can complement their social listening strategy.