Awario vs. Mention: Which Is the Right Choice? (2025 review)

Social listening tools are indispensable for tracking your brand’s online presence. Awario and Mention stand among the top contenders in this space, each offering unique approaches to monitoring social media conversations and web mentions.

This comparison examines both platforms through multiple lenses—data coverage, core functionality, pricing structures, and user interfaces—to help you determine which tool aligns with your specific requirements.

Our analysis draws from official documentation, platform specifications, and verified user testimonials to provide an objective assessment free from marketing hyperbole.

Throughout this guide, we’ll explore how each platform performs across critical dimensions, highlighting strengths and limitations without favoring either solution. Whether you’re prioritizing comprehensive data sources, advanced analytics, budget constraints, or ease of use, you’ll find actionable insights to guide your decision.

Let’s examine what makes these platforms different and which suits your monitoring needs best.

Pricing & Plans

Awario and Mention offer competing social listening solutions with tiered pricing structures. Awario’s plans range from $29/month for Starter to $249/month for Enterprise, while Mention starts at $41/month for Solo and scales to custom pricing for Company plans. Both providers offer monthly and annual billing options with typical discounts for yearly commitments.

Free Trial & Demos

Both platforms provide free trials for potential customers to test their services. However, Mention goes a step further by also offering product demonstrations, which Awario doesn’t provide. This gives users a chance to see Mention’s functionality before committing to a subscription or even starting a trial period.

Plan Features & Limitations

Awario’s entry-level Starter plan includes 3 topics to monitor and 30,000 new mentions monthly, with a single team member access. Mention’s Solo plan offers fewer mentions (5,000 monthly) with 2 alerts, though it includes 4 social accounts. At higher tiers, Awario’s Enterprise plan provides 1,000,000 monthly mentions with unlimited team members, while Mention’s Company plan offers 100,000+ mentions with unlimited users and social accounts.

Add-ons & Extras

Mention provides several add-on options including historical data access, LinkedIn monitoring, API access, and additional alerts or mentions for customers needing expanded capabilities. In contrast, Awario doesn’t offer add-ons, instead including all features within their tiered plans. This means Mention offers more customization while Awario provides more straightforward, all-inclusive pricing.

Payment Methods

Both platforms accept standard payment methods including credit cards. Awario offers more diverse payment options including PayPal, WebMoney, Alipay, and various bank transfer methods. Mention accepts credit/debit cards for all plans, with wire transfers available only for Company plan subscribers.

Refund Policies

Both platforms maintain strict refund policies. Awario explicitly states customers aren’t entitled to refunds if they haven’t used the service during paid periods. Mention automatically converts canceled subscriptions to free accounts but doesn’t issue refunds or credits for partial use or remaining subscription time.

For businesses prioritizing flexibility and payment options, Awario offers more comprehensive payment methods and higher mention limits at lower price points, while Mention provides better customization through add-ons and demo access for those wanting to verify functionality before purchasing.

Features

Dashboard Comparison

Awario’s dashboard emphasizes a clean, metrics-focused layout with prominent visibility of mention volume and sentiment distribution. The interface organizes data around alert-based monitoring, allowing users to quickly assess mention trends across different keywords. Mention’s dashboard takes a more comprehensive approach, displaying a wider range of analytics and visualization options. The layout prioritizes influence metrics and emotional analysis alongside standard volume tracking, offering a more detailed initial view of brand monitoring results.

Both platforms feature customizable dashboards, but they differ in their presentation of data hierarchy. Awario places social listening at the forefront while Mention integrates additional engagement metrics directly into the main view for immediate visibility of performance indicators.

Alert Creation Process

Awario offers two distinct alert creation methods: Standard keyword monitoring and advanced Boolean queries. The standard approach allows users to specify included and excluded keywords, geographic targets, language preferences, and source limitations. After initial setup, users can further refine monitoring with whitelist/blacklist options to fine-tune results.

Mention provides a more tiered approach with three alert types: Basic (primary/secondary/excluded keywords), Standard (supporting up to 40 keywords through multiple query blocks), and Advanced (full Boolean operators for complex queries). Mention’s system delivers estimated mention volumes before finalizing alert creation and allows blocking up to 1,000 URLs and sources pre-launch. The platform also offers geographical targeting and begins data collection within seconds of setup.

Metrics & Filters

Awario tracks six core metrics: likes, shares, comments, reach, sentiment, and mention volume. These provide fundamental engagement and perception measurement across monitored channels. Mention expands beyond these basics to include emotion analysis, influence scoring, social sharing metrics, country-specific data, language tracking, net sentiment scoring, and similarity detection with highlighting capabilities.

For filtering capabilities, Awario allows users to segment data by mention grouping, author tracking, time periods, reach metrics, source types, sentiment indicators, folder organization, tag application, and language preferences. Users can then apply various actions to mentions including tagging, folder assignment, deletion, author blocking, and saving. Mention offers a similar but expanded filtering system with additional options for influence score filtering, country-specific data segmentation, emotional analysis, and status tracking. Mention also supports filter saving for repeated use and provides more extensive mention management options including favoriting, assignment, archiving, spam management, and direct sharing capabilities.

Data & Sources Coverage

Awario monitors major social platforms including X (Twitter), Facebook, Instagram, YouTube, Vimeo, and Reddit. Its web coverage encompasses review sites, news outlets, forums, and blogs. Mention offers broader social media monitoring, covering all of Awario’s platforms plus LinkedIn, Pinterest, TikTok, and Medium. For web sources, Mention specifically tracks review platforms (G2, Trustpilot, Capterra, Booking), news sites, forums, blogs, and adds technical community monitoring through HackerNews and GitHub.

Regarding historical data, Awario provides access only for web sources without specifying timeframes. Mention delivers more comprehensive historical coverage with data reaching back 24 months across Facebook, Twitter, forums, blogs, videos, news sites, and general web sources.

The language support difference is substantial. While Awario claims to track mentions “in any language, any given location, and all across the Web,” Mention specifically supports 249 languages with explicit capability to monitor any ISO 3166-1 alpha-2 code, providing more definitive language coverage specifications.

Sentiment Analysis

Awario and Mention take notably different approaches to sentiment analysis. Awario employs deep learning models that achieve approximately 70% accuracy. While serviceable for basic sentiment tracking, this leaves room for error when analyzing complex language nuances.

Mention’s sentiment analysis capabilities are far more robust, featuring a sophisticated model with 278 million parameters trained on a 2.5TB dataset. This foundation translates to an impressive 82% accuracy (F1 score). Mention also provides support for 31 languages including English, French, Spanish, German, and Italian, whereas Awario’s language capabilities are more limited.

A key differentiator is Mention’s emotion analysis, which identifies seven distinct emotional categories in content. Users can also manually adjust sentiment classifications when the AI assessment doesn’t align with the context, providing greater control over reporting accuracy.

Reporting Tools

Awario offers three standard report templates: Mentions Statistics, Alert Comparison, and Influencers. While these templates cover essential metrics, Mention provides a significantly broader range of reporting options. These include Listening reports, Alert comparisons, Mention lists, Market Trends, plus dedicated reports for connected social accounts (X/Twitter, Facebook, Instagram, LinkedIn) and social media page comparisons.

Both platforms offer report customization, but Mention’s options are more extensive. Awario exports reports in PDF and CSV formats, while Mention supports linking, PDF, PPTX, and CSV/XLS exports (the latter limited to Company plans). Mention also offers white-labeling capabilities for professional presentations to clients or stakeholders.

In terms of report scheduling, Awario doesn’t offer this functionality, requiring manual generation. Mention provides scheduled reporting for Company plan subscribers, with exports available across all plan tiers except Solo. Mention also sends automated spike alerts when mention volumes suddenly increase—a valuable early warning system for potential crises or viral content.

Report Content

Both platforms deliver comprehensive metrics in their reports, but with different emphasis. Awario’s reports contain total mentions, mention history graphs, positive and negative mention shares, period-over-period comparisons, total reach, geographic distribution, language breakdowns, sentiment analysis, topic clouds, author demographics (gender and age), source breakdowns, top mentions by reach, most active users, and influencer statistics.

Mention’s reports cover similar territory with mention volume trends, sources, sentiment, emotion analysis, geographic data, languages, main topics and hashtags, top influencers, reach metrics, share of voice, word clouds, activity timing, and tags. The emotion analysis adds an extra dimension to understanding audience reactions beyond basic sentiment.

Collaboration Features

Awario offers basic role management with three tiers: admin, user, and guest. This provides fundamental access control but lacks more sophisticated collaboration tools.

Mention delivers a more robust collaboration environment with approval workflows for social media, granular role management (including specialized roles like social media post creator or publisher), and workspace organization capabilities. The workspace feature allows users to split their account into multiple sub-accounts, maintaining privacy between different collaborator groups or managed brands—ideal for agencies or larger teams managing multiple projects.

AI Features

While both platforms incorporate AI, Mention has invested more heavily in this area. Awario’s AI capabilities center primarily on sentiment analysis. Mention, however, offers a suite of AI-powered tools: sentiment analysis, Alert Overview (providing summaries of mentions and discussed topics), AI Digest Emails, emotion analysis, AI Cloud Words, Caption/Hashtag Generator, and AI Highlights.

These extended AI capabilities make Mention particularly valuable for teams needing automated insights and content creation assistance. The AI-powered caption and hashtag generation can streamline social media response workflows, while the digest emails and highlights help teams quickly understand key developments without manual analysis.

Final Takeaways

Awario provides solid fundamental sentiment analysis and reporting capabilities suitable for basic monitoring needs. Mention delivers superior sentiment accuracy, extensive reporting options, sophisticated collaboration tools, and advanced AI features that benefit larger teams and agencies managing multiple brands or clients.

Customer service

Awario Customer Service

Awario’s Help Center features 13 well-organized categories covering everything from basic setup to advanced Boolean search techniques, though it’s only available in English. Support options include live chat and a contact form, complemented by the Awario Learning Center which provides structured educational resources. Account managers are available to all customers regardless of plan level.

Their comprehensive troubleshooting section addresses common issues users might encounter, while the unique “Questions That Keep You Up at Night” category shows they understand customer pain points. The dedicated Social Media Wiki and Influencers Help Center demonstrate industry expertise, making information accessible even to social monitoring beginners.

Awario excels at providing technical support with specialist knowledge in social listening and Boolean search capabilities, making it ideal for data-focused teams who need expert guidance on complex monitoring setups.

Mention Customer Service

Mention offers a robust help center with 147 articles across 10 categories, available in three languages (English, French, and Spanish), giving it an edge for international teams. Support comes via email and live chat, while training resources include ebooks, videos, and personalized 1:1 training sessions for specific use cases. Account managers are provided exclusively for Company plan subscribers.

Their training approach stands out with diverse formats catering to different learning preferences, from self-service documentation to interactive video tutorials. The help center specifically addresses social publishing and conversation management, reflecting Mention’s focus on engagement alongside monitoring.

Mention delivers superior multilingual support with varied learning resources, making it the better choice for global organizations and teams that value personalized training options for specific business use cases.

Customer testimonials

Awario

Awario has earned a blended rating of 4.12/5 from 87 total reviews across platforms. On G2, it holds a 3.9 score based on 40 reviews, while on Capterra it performs better with a 4.3 score from 47 reviews.

Users appreciate Awario’s straightforward approach and value proposition, with one customer noting: “I love Awario’s simplicity, ease of creating reports, and speed. It’s daily reports are helpful to give you a quick birds-eye view. There are really lots of powerful and key features for the price.” However, others express frustration with the tool’s accuracy and support: “Even if you add specific keywords, it yields irrelevant outcomes. The statistics provided are way off compared to the actual ones from the platform. The customer service sucks. We were asking nicely about something, and I have never encountered such reply.”

Mention

Mention demonstrates stronger overall satisfaction with a blended rating of 4.45/5 from a much larger pool of 709 total reviews. Its G2 score sits at 4.3 from 439 reviews, while on Capterra it achieves an impressive 4.7 from 270 reviews.

Customers frequently highlight Mention’s value proposition, as shown in this testimonial: “Mention was an instant match for us. In addition to offering an easy-to-use solution, the pricing is aligned with our needs. Obviously, we looked at other players. But Mention was the best value for money.” Not all feedback is positive though, with some users pointing out configuration challenges: “Without proper configuration of searches, you can miss a lot of essential mentions.”

Based on user testimonials, Awario’s biggest strength is its simplicity and reporting capabilities at an attractive price point, though it struggles with accuracy and customer support. Mention stands out for its balanced combination of usability and value, backed by significantly more positive reviews, but requires careful setup to maximize its monitoring effectiveness.

Mention vs Awario: Final Verdict

Awario excels with its robust Boolean search capabilities and budget-friendly pricing tiers, making it ideal for small businesses tracking specific keywords with limited resources. Mention stands out with its unified social media monitoring and management platform, intuitive user interface, and customizable dashboards, appealing to teams seeking both monitoring and engagement functionality in one tool. Both platforms provide essential sentiment analysis, but organizations must weigh Awario’s slight edge in data coverage against Mention’s superior reporting and collaboration features.

For teams prioritizing comprehensive data collection across diverse sources, Awario offers competitively priced packages with strong filtering options. However, businesses requiring seamless workflow integration and actionable analytics may find Mention’s visual reports and team collaboration tools more valuable. The decision ultimately hinges on whether your priority is broad data collection (Awario) or streamlined insights and engagement (Mention).

If you’re looking for a solution that bridges the gap between monitoring and action, with more intuitive analytics and better team collaboration capabilities, Mention could be the right fit. With both comprehensive monitoring features and engagement tools in one platform, you can try Mention’s free trial to experience its unified dashboard approach firsthand, or schedule a demo to see how its integrated workflow tools can enhance your team’s efficiency.