Awario vs Mentionlytics: Which Is the Right Choice? (2025 review)

Awario and MentionLytics stand out as popular options for businesses seeking to monitor their social media presence and analyze competitor activity. This comprehensive comparison examines both platforms’ core capabilities, helping readers make an informed decision based on their specific requirements.

Our analysis draws from extensive research of official platform documentation, pricing information, and authenticated user reviews to provide an objective assessment of each tool’s strengths and limitations. We’ll explore how these platforms differ in their data coverage, analytics features, reporting capabilities, and value proposition. The insights shared here come from real-world usage scenarios and verified customer experiences rather than marketing claims.

We’ll examine critical factors like pricing structures, learning curves, and integration options to clearly understand each tool’s offerings. This practical guide aims to simplify your decision-making process by focusing on the features that matter most to your organization.

Pricing & Plans

Awario and MentionLytics offer distinct pricing tiers catering to different business needs, with MentionLytics providing more plan options starting at $41/month compared to Awario’s entry point of $29/month. Both platforms support monthly and annual billing cycles, with annual commitments offering notable savings.

Free Trial & Demo Access

While both platforms provide free trials, their approaches differ significantly. Awario offers a trial period without demo access, allowing users to explore the platform independently. MentionLytics provides both a free trial and demo options, giving potential customers a more guided introduction to their service capabilities.

Plan Features & Limitations

Awario’s structure is straightforward with three main tiers – Starter, Pro, and Enterprise – scaling from 30,000 to 1,000,000 monthly mentions. MentionLytics offers broader choice with six tiers ranging from Basic to Enterprise, starting at 5,000 monthly mentions and reaching 300,000+ mentions. Notable advantage: MentionLytics includes unlimited users in higher tiers, while Awario caps team members except in their Enterprise plan.

Add-on Services

MentionLytics provides flexibility through additional services, including extensive review monitoring and historical data access. They’ve also introduced a premium managed service add-on for Pro and higher plans, offering full consultation and management. In contrast, Awario maintains a simpler approach with no add-on options, including all features within their main plan structure.

Payment & Billing

Both platforms accept major credit cards and PayPal, though MentionLytics restricts PayPal to yearly subscriptions. Awario offers more payment flexibility, accepting additional methods including wire transfers, WebMoney, and Alipay. Important consideration: Awario’s strict no-refund policy specifically excludes refunds for unused services, while MentionLytics’ refund terms aren’t publicly specified.

For organizations prioritizing scalability and customization, MentionLytics offers more granular pricing tiers and add-on options, while Awario provides a more streamlined, all-inclusive approach with simpler pricing structure but stricter terms.

Features

Dashboard Experience

Awario’s dashboard emphasizes real-time monitoring with a clean, metric-focused layout. MentionLytics takes a more comprehensive approach, offering detailed analytics panels and customizable widgets for deeper insights.

Alert Configuration

Awario provides a straightforward two-tier alert system with standard and Boolean options. Users can **customize keywords, locations, and sources** while maintaining blacklist/whitelist capabilities. MentionLytics offers a more guided approach, walking users through a structured workflow that includes brand tracking, competitor analysis, and industry monitoring options. Both platforms allow for results testing before finalizing alerts.

Metrics and Filtering

MentionLytics delivers **comprehensive engagement tracking** across multiple dimensions, including detailed web and social metrics like country rank, follower counts, and engagement rates. Awario focuses on core metrics including reach, sentiment, and social interactions. Both platforms offer robust filtering capabilities, though MentionLytics edges ahead with additional options like relevance scoring and preset filters.

Data Coverage

MentionLytics boasts **superior source diversity**, including TikTok, LinkedIn, and unique USA radio/TV monitoring. Awario maintains solid coverage of major platforms but *lacks some newer social networks*. While both tools offer web monitoring, MentionLytics provides more detailed website analytics including country and global ranking data.

Sentiment Analysis

MentionLytics achieves **higher sentiment accuracy at ~80%** compared to Awario’s ~70%. Both utilize deep learning models, though MentionLytics openly acknowledges limitations with cultural nuances and irony. The platform also offers additional emotional analysis capabilities.

Reporting Capabilities

MentionLytics provides **more flexible reporting options** with daily, weekly, and monthly scheduling options. Their reports include detailed breakdowns across channels, sentiment, and geographical distribution. Awario offers comprehensive report templates but *lacks scheduling functionality*. Both platforms support PDF exports, with Awario adding CSV format support.

Collaboration Tools

Both platforms offer basic collaboration features including role management and mention assignment capabilities. *Neither platform stands out significantly* in terms of team collaboration tools, though both provide essential functionality for small to medium-sized teams.

AI Integration

MentionLytics leads with **advanced AI capabilities** including mention clustering, emotion analysis, and anomaly detection. Their Social Intelligence Advisor provides strategic insights. Awario’s AI implementation focuses primarily on sentiment analysis, making it *less comprehensive in automated intelligence features*.

The platforms serve different user needs: Awario excels in straightforward social listening with reliable core features, while MentionLytics offers more advanced analytics and broader source coverage for companies requiring detailed market intelligence.

Customer Service

Awario Customer Support

Awario’s help center provides comprehensive coverage through 13 well-organized categories, ranging from basic setup to advanced features like Boolean search and API integration. Their documentation stands out with a unique “Questions That Keep You Up at Night” section and a Social Media Wiki, showing attention to user pain points. However, the help center is only available in English, which may limit accessibility for international users.

Support options include responsive live chat and a contact form, complemented by the Awario Learning Center that offers structured training materials. Account manager support comes standard with all plans, demonstrating their commitment to customer success. The overall support structure suggests Awario is best suited for English-speaking teams who value hands-on support and detailed self-service resources.

Mentionlytics Customer Support

Mentionlytics maintains a more concise help center with 41 articles spread across 8 categories, covering essential topics from basic guides to advanced analytics and API services. Their trilingual support (English, Spanish, and Greek) gives them an edge in language accessibility, making their platform more welcoming to diverse user bases.

The support system combines email assistance, live chat, and personalized demo sessions, providing multiple channels for user guidance. While account managers are restricted to Agencies and Enterprise plans, Mentionlytics compensates with a dedicated training course for all users. This support structure makes Mentionlytics particularly appealing to multinational organizations requiring multilingual support, though smaller teams might find the account manager restriction limiting.

Customer testimonials

Awario User Reviews

Awario maintains a solid presence across review platforms with 87 total reviews, achieving a blended rating of 4.12/5. On G2, the platform holds a 3.9 rating from 40 reviews, while Capterra shows a stronger 4.3 rating from 47 reviews.

Users praise Awario’s straightforward approach and value proposition: “I love Awario’s simplicity, ease of creating reports, and speed. It’s daily reports are helpful to give you a quick birds-eye view. There are really lots of powerful and key features for the price.” However, some users report accuracy issues: “Even if you add specific keywords, it yields irrelevant outcomes. The statistics provided are way off compared to the actual ones from the platform. The customer service sucks.”

Mentionlytics User Reviews

Mentionlytics demonstrates stronger user satisfaction with 119 total reviews and an impressive blended rating of 4.84/5. The platform scores exceptionally well on G2 with a 4.9 rating from 81 reviews, complemented by a 4.7 rating from 38 reviews on Capterra.

Users highlight the platform’s comprehensive capabilities: “Already tried a lot of famous tracker and no one beat Mentionlytics yet. Pay only what you need.” Though some find the learning curve steep: “The platform can be a bit overwhelming at the beginning, due to the vast amount of features it has. I wish to have more details in its documentation, with more links to guides and HowTo’s on their blog.”

Based on user testimonials, Awario stands out for its simplicity and straightforward reporting capabilities, while Mentionlytics earns praise for its comprehensive feature set despite a steeper learning curve. Mentionlytics clearly leads in overall user satisfaction with significantly higher ratings across both platforms.

MentionLytics vs Awario: Final verdict

Both Awario and MentionLytics bring unique advantages to social listening, with Awario excelling in real-time monitoring and advanced Boolean search capabilities, while MentionLytics stands out for its intuitive interface and cost-effective pricing for small teams. However, teams should weigh these benefits against notable limitations – Awario’s learning curve can be steep for marketing generalists, while MentionLytics’ restricted historical data access and basic sentiment analysis may constrain in-depth research.

The tools’ contrasting strengths make them suitable for different use cases. Awario’s robust analytics and broad source coverage make it ideal for enterprises needing comprehensive brand monitoring. MentionLytics’ streamlined workflow and accessible pricing better serve small businesses and solopreneurs focused on core social listening functions. Both platforms, however, show gaps in emerging channel coverage and advanced reporting capabilities.

For teams seeking additional options, Mention offers a compelling alternative with its blend of comprehensive monitoring across 1 billion sources, industry-leading sentiment accuracy, and extensive historical data access. Experience Mention’s capabilities firsthand through a free trial or schedule a demo to explore how its robust feature set can complement your social listening strategy.