Brand24 vs. Mention: Which Is the Right Choice? (2025 review)

Choosing the right social listening tool can significantly impact your brand’s digital strategy. Brand24 and Mention stand among the leading platforms in this space, each offering distinct approaches to monitoring online conversations.

This comparison examines how these tools compare based on their data coverage, core capabilities, and pricing structures. Our analysis draws from official documentation, platform specifications, and verified user experiences to assess both options objectively.

Whether you prioritize comprehensive data sources, advanced analytics features, budget considerations, or ease of use, this guide will equip you with the insights needed to make an informed decision.

Let’s explore the strengths and limitations of Brand24 and Mention to help you find your ideal social listening solution.

Pricing & Plans

Brand24 and Mention offer tiered pricing with notable differences in their cost structure and features. Brand24’s plans range from $149/month for the Individual plan to $499/month for Enterprise, with all prices reflecting annual billing rates. Mention provides more budget-friendly options starting at $41/month for Solo, up to $149/month for ProPlus, with a custom Company plan for larger enterprises. Both services offer monthly and annual billing options, with annual subscriptions typically providing savings.

Free Trial & Demos

Both platforms provide free trials to test their services before committing. Brand24 offers a trial period but doesn’t provide demos, requiring users to experience the platform hands-on during the trial period. Mention offers both a free trial and professional demos, giving potential customers multiple ways to evaluate their service before purchasing. Mention’s ability to schedule personalized demos provides an advantage for businesses wanting guided exploration.

Plan Features & Limitations

Brand24’s entry-level Individual plan includes just 3 keywords and 2,000 monthly mentions with 12-hour updates, while their top-tier Enterprise plan offers 25 keywords and 100,000 monthly mentions with real-time updates. Mention’s Solo plan provides 2 alerts and 5,000 monthly mentions, while their Company plan offers 10+ alerts and 100,000+ mentions. Brand24 provides unlimited users starting with their Team plan, while Mention only offers unlimited users in their ProPlus and Company plans.

Add-ons & Extra Costs

Brand24 keeps its add-on structure simple with an API access option for $99. Mention offers multiple add-ons including Historical Data, LinkedIn monitoring, API access, and additional alerts/mentions, though specific pricing isn’t publicly listed for these extras. This lack of transparency in Mention’s add-on pricing might make budgeting more challenging for businesses with specific needs beyond the standard plans.

Payment Methods & Refunds

Both platforms accept standard payment methods including credit/debit cards. Brand24 also accepts bank transfers and online payment systems, while Mention offers wire transfers specifically for Company plan customers. Brand24 provides a clear 30-day money-back guarantee, offering customers a risk-free trial period. Mention’s refund policy is more restrictive, with no refunds for partial use or remaining subscription time after cancellation—instead, accounts revert to a free version.

For budget-conscious small businesses needing basic monitoring capabilities, Mention offers more affordable entry points, while Brand24 provides more robust real-time monitoring and higher mention volumes for growing companies willing to invest more in comprehensive social listening.

Features

Dashboard Comparison

Brand24’s dashboard presents a straightforward interface focused on immediate monitoring insights. The layout emphasizes quick access to mention statistics with a clean, structured approach to data visualization. Mention’s dashboard, on the other hand, offers a more comprehensive view with multiple data visualization options, putting greater emphasis on analytics presentation and the relationship between different metrics.

Alert Creation Process

Brand24 offers a streamlined alert creation system that requires just two steps: entering keywords and selecting languages. While this simplifies setup, users can’t refine keywords during initial project creation and must access the parameters section later to add or exclude terms. This creates a slightly disconnected workflow for complex queries.

Mention provides three distinct alert types with increasing complexity: Basic (primary, secondary, and excluded keywords), Standard (up to 40 keywords across 4 query blocks), and Advanced (boolean operators for precise targeting). Mention’s system offers several advantages, including estimated mention volume before creation, the ability to block up to 1,000 URLs preemptively, and country-specific monitoring options. Data gathering begins within seconds of setup.

Metrics & Filters

Brand24 tracks essential metrics including sentiment analysis, influence score, follower counts on social platforms, and social engagement. Their filtering system allows users to segment mentions by date, source, sentiment, influence score, geolocation, language, author, popularity (importance), visited status, domain, and tags. Custom filter combinations can be saved for future use.

Mention captures a wider range of metrics, including sentiment, emotion, reach, source data, influence score, social shares, country, language, net sentiment score, similarity detection, and highlights. Their filtering options are similarly comprehensive, covering time periods, sources, influence score, languages, countries, tags, emotion, sentiment, status, folders, and group mentions. Filter presets can be saved for repeated analysis scenarios.

Data & Sources Coverage

Brand24’s source coverage varies by subscription tier. Individual plans include X (Twitter), Facebook, Instagram, news sources, forums, and websites. Team plans add LinkedIn (own page), Medium, Quora, YouTube, and TikTok monitoring. Pro subscribers gain access to reviews, Twitch, and newsletter monitoring, while Enterprise users exclusively receive podcast coverage. The platform supports filtering in 24 languages and provides historical data for the previous 30 days.

Mention offers more comprehensive social media monitoring across all plans, including X (Twitter), Facebook, LinkedIn, Instagram, YouTube, Pinterest, TikTok, Reddit, and Medium. Their web monitoring encompasses review sites (G2, Trustpilot, Capterra, Booking), news sites, forums, blogs, HackerNews, and GitHub. Mention’s language support is significantly broader at 249 languages, covering any ISO 3166-1 alpha-2 code. They also provide superior historical data access of up to 24 months for Facebook, Twitter, forums, blogs, videos, news, and web sources.

Sentiment Analysis

Brand24 employs deep learning and pretrained language models (PLM) for its sentiment analysis algorithm. While they claim to support all languages, quality varies significantly by language. Their reported 95% accuracy (F1 score on a 50k sample) likely represents ideal conditions, as even human analysts typically agree on sentiment only 80% of the time.

Mention’s sentiment analysis supports 31 specific languages including English, French, Spanish, German, and Italian. Their model contains 278 million parameters and was trained on a substantial 2.5TB dataset before being fine-tuned by machine learning engineers. Mention reports an 82% accuracy (F1 score) and uniquely allows users to manually modify sentiment classifications. They also track seven distinct emotion types, adding another dimension to their analysis.

Reporting Tools

Brand24 offers no pre-designed templates but generates reports in various formats including email, PDF, Excel, and infographics. Reports can be scheduled weekly or daily for each project, though only email reports have scheduling capabilities. Reports won’t be generated during periods with no mentions. Brand24 reports include comprehensive data: mention summaries and volume graphs, social and non-social reach metrics, categorical breakdowns, numerical summaries, discussion context, popular and recent mentions, active profiles, influential sites, and trending hashtags.

Mention provides structured templates for various analysis needs, including listening reports, alert comparisons, mention lists, and market trends. They also offer templates to analyze connected social accounts (X/Twitter, Facebook, Instagram, LinkedIn) and compare social media pages. Reports are available in link, PDF, and PPTX formats, with CSV/XLS export options for Company plan subscribers. Reports can be white-labeled and include mention spike email alerts. Scheduling is available exclusively for Company plans, while exports are accessible across all plans except Solo. Mention reports feature volume trends, sources, sentiment, emotion, geographical data, languages, topics, hashtags, influencers, reach metrics, share of voice analysis, word clouds, activity timing, and tags.

Collaboration Features

Brand24’s collaboration capabilities are limited to Slack integration without dedicated built-in collaborative tools. This means teams using Brand24 must rely primarily on external platforms for coordination and workflow management.

Mention offers comprehensive collaboration tools including a social media approval workflow system and role management that allows assigning specific permissions (creator only or creator and publisher). Their workspace organization feature enables splitting accounts into multiple sub-accounts, maintaining privacy between different collaborators or brands under management.

AI Features

Brand24 incorporates several AI-powered features: sentiment analysis, emotion analysis, topic analysis, AI insights, and anomaly detection. These tools help users understand the emotional context of mentions and identify unusual patterns that might require attention.

Mention’s AI toolkit includes sentiment analysis, alert overviews summarizing mentions and discussed topics, digest emails, emotion analysis, word clouds, caption and hashtag generation, and AI highlights. Their AI integration spans both analytical functions and content creation assistance, offering practical tools for both monitoring and response activities.

Final Takeaways

Brand24 excels in analytical depth with advanced sentiment analysis accuracy and comprehensive reporting metrics that provide detailed insights into mention patterns and influencer identification.

Mention stands out with superior collaboration capabilities and practical AI tools that extend beyond analysis into content creation, making it particularly valuable for teams managing multiple brands or requiring structured workflows.

Customer service

Brand24 Customer Service

Brand24 maintains a comprehensive help center with 171 articles spanning 12 categories, offering slightly more documentation than its competitor. The platform provides bilingual support in English and Polish, which may limit accessibility for global users seeking assistance in other languages. Support channels include email and live chat, with the added benefit of webinars and product training sessions to help users maximize their monitoring capabilities. While most users receive standard support, the dedicated account manager benefit is reserved exclusively for Enterprise plan subscribers.

Mention Customer Service

Mention offers a robust knowledge base containing 147 articles across 10 categories, covering all essential platform functions. Their multilingual advantage is significant, with help center content available in English, French, and Spanish—providing better accessibility for international users. Support options mirror Brand24 with email and live chat availability, but Mention distinguishes itself with more diverse training resources including ebooks, training videos, and personalized 1:1 training focused on specific use cases. Account managers are available to all Company plan subscribers, making personalized support accessible at a lower tier than Brand24.

AI-generated by Claude

Customer testimonials

Brand24 Customer Feedback

Brand24 holds a strong position with users, earning a blended rating of 4.64/5 across 490 reviews (4.6 on G2 from 294 reviews and 4.7 on Capterra from 196 reviews). “The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter.” shared Doug L., President. However, the same user noted: “I wish there were a ‘pause account’ option. We only use it when a client requires this specific service which is somewhat infrequent, so I wind up cancelling and reopening once or twice per year.”

Mention Customer Feedback

Mention maintains a solid reputation with a blended rating of 4.45/5 from 709 total reviews (4.3 on G2 from 439 reviews and 4.7 on Capterra from 270 reviews). Terry Kyle, Co-founder @WPX Hosting, praised the platform: “Mention was an instant match for us. In addition to offering an easy-to-use solution, the pricing is aligned with our needs. Obviously, we looked at other players. But Mention was the best value for money.” On the downside, Karl P., Lead Front-End Developer, cautioned: “Without proper configuration of searches, you can miss a lot of essential mentions.”

Based on user testimonials, Brand24’s biggest strength is its user-friendly interface combined with excellent support, though it lacks flexibility in account management. Mention stands out for its value proposition and pricing structure, but requires careful setup to avoid missing important mentions—making it potentially less intuitive for beginners.

Mention vs Brand24: Final Verdict

Brand24 delivers robust sentiment analysis with an intuitive dashboard for small to medium businesses needing affordable monitoring, while Mention excels with broader source coverage and an emphasis on enterprise features like competitor benchmarking. For teams prioritizing real-time alerts and streamlined engagement, Brand24’s notification system stands out. However, if comprehensive data visualization and workflow integration are essential, Mention’s more extensive API capabilities offer better flexibility for scaling organizations.

The trade-offs become apparent when considering specific needs: Brand24 users may encounter limitations with historical data retrieval and international coverage outside major markets. Companies requiring multi-language sentiment analysis will find Mention’s more sophisticated language processing capabilities particularly valuable, while those focused primarily on social listening might find Brand24’s streamlined approach sufficient.

If comprehensive social media management with publishing capabilities or advanced white-label reporting are dealbreakers for your team, Mention offers these features with greater depth than Brand24. Experience Mention with a free trial that showcases its enhanced international coverage and analytics, or schedule a demo to see how its workflow integration tools can specifically address your team’s monitoring challenges.