Brand24 vs. MentionLytics: Which Is the Right Choice? (2025 review)

Choosing between Brand24 and MentionLytics can feel overwhelming when you’re searching for the right social listening platform. These powerful tools offer distinct approaches to monitoring online conversations, brand mentions, and social media engagement.

In this article, we’ll explore how each tool handles sentiment analysis, real-time monitoring, and reporting capabilities. This analysis draws from verified user experiences, platform documentation, and real-world performance data to help you make an informed decision. Let’s dive in.

Pricing & Plans

Brand24 and MentionLytics offer distinct pricing structures tailored to different business needs. Brand24’s pricing starts at $149/month for the Individual plan, while MentionLytics provides a more accessible entry point at $41/month for its Basic plan. Both platforms offer monthly and annual billing options, with annual subscriptions providing cost savings.

Free Trial and Demo Access

Both services provide free trial periods to test their features. Brand24 offers a trial period but doesn’t provide demos, limiting potential customers’ ability to receive guided platform tours. In contrast, MentionLytics provides both a free trial and demo options, giving users more flexibility in evaluating the service before committing.

Plan Features and Limitations

Brand24’s plans scale from 3 keywords and 2,000 monthly mentions in the Individual plan to 25 keywords and 100,000 mentions in the Enterprise plan. MentionLytics offers more granular scaling, starting at 3 keyword rules and 5,000 monthly mentions in the Basic plan, extending to 100+ keyword rules and 300,000+ mentions in their Enterprise tier. Notably, MentionLytics includes unlimited users in their Agency and Enterprise plans.

Add-ons and Extra Costs

Brand24 keeps its add-on structure simple with a $99 API access option. MentionLytics offers more extensive add-on services, including review monitoring across platforms like TripAdvisor and Booking.com, historical data access, and a premium managed service for Pro plan subscribers and above. The managed service cost isn’t publicly disclosed, which may require direct consultation.

Payment and Refund Policies

Brand24 accepts bank transfers, credit cards, and various online payment systems, backing purchases with a 30-day money-back guarantee. MentionLytics accepts credit cards and PayPal for yearly subscriptions, though their refund policy isn’t publicly specified, presenting a potential consideration for risk-averse buyers.

For small to medium businesses seeking flexible social listening solutions, MentionLytics offers a more accessible entry point with gradual scaling options, while Brand24 targets businesses ready to make a more substantial initial investment for comprehensive features.

Features

Dashboard Overview

Brand24’s dashboard emphasizes real-time monitoring with a clean, metric-focused layout that prominently displays mention volume and sentiment trends. MentionLytics offers a more comprehensive view with multiple widgets showing cross-channel analytics and geographical distribution of mentions.

Alert Configuration

Brand24 streamlines alert creation with a two-step process focusing on keywords and language selection. However, refined keyword management requires navigating to separate parameter settings. MentionLytics provides a more guided approach, allowing users to specify tracking objectives (brand, competitors, or industry) and test result samples before finalizing alerts.

Metrics and Filtering Capabilities

Brand24 excels with comprehensive sentiment tracking and influence scoring alongside detailed social engagement metrics. Their filtering system includes advanced options like geolocation and importance scoring. MentionLytics matches these capabilities while adding granular web mention analytics, including global rank tracking and social share metrics across platforms.

Data Coverage

Brand24 structures its source access across subscription tiers, with basic social media monitoring in individual plans and advanced sources like podcasts reserved for enterprise users. MentionLytics provides broader access to sources upfront, including radio and TV monitoring for US markets, though historical data requires additional payment.

Sentiment Analysis Technology

Brand24 implements deep learning and pretrained language models, claiming 95% accuracy across 24 languages. MentionLytics utilizes similar technology but maintains a more conservative 80% accuracy rate, acknowledging limitations with cultural nuances and irony.

Reporting Capabilities

Brand24 offers flexible report formats including emails, PDFs, Excel, and infographics, with comprehensive metrics covering mention volume, reach, and influential profiles. MentionLytics focuses on structured PDF reports with specialized templates for different analysis types, including share of voice and influencer reporting.

Collaboration Tools

Brand24 provides Slack integration but lacks comprehensive team features. MentionLytics enables mention assignment and collaborative analysis but doesn’t offer extensive integration options.

AI Features

Both platforms leverage AI for sentiment and emotion analysis. Brand24 adds anomaly detection and topic analysis, while MentionLytics distinguishes itself with AI mention clustering and a Social Intelligence Advisor feature. Both platforms incorporate translation capabilities and advanced analytics.

Brand24 proves most valuable for teams requiring precise sentiment analysis and comprehensive social listening, while MentionLytics stands out for organizations needing broad media coverage including traditional broadcast channels.

Customer Service

Brand24’s Customer Service

Brand24’s help center stands out with an extensive knowledge base of 171 articles spanning 12 comprehensive categories, making it a robust self-service resource. Their documentation covers everything from basic setup to advanced AI features, with content available in both English and Polish. The platform provides email and live chat support, complemented by interactive training resources including webinars and personalized account setup assistance.

Enterprise clients benefit from dedicated account managers who can provide strategic guidance and platform optimization recommendations. While the dual-language support might limit global reach, the depth of available resources and live support options make Brand24 particularly suitable for businesses that value comprehensive documentation and hands-on assistance.

Mentionlytics’s Customer Service

Mentionlytics maintains a more streamlined help center with 41 articles across 8 categories, focusing on core functionality and practical use cases. Their support stands out with broader language coverage (English, Spanish, and Greek) and diverse communication channels, including email support, live demos, and an AI-powered chat assistant. The platform offers a structured training course to help users maximize their investment.

Account manager access is available for both Agency and Enterprise plan subscribers, providing more flexible access to personalized support compared to Brand24. While their documentation is less extensive, Mentionlytics’s multi-language support and varied communication options make it particularly appealing for international businesses seeking personalized guidance in their native language.

Key Takeaways

Brand24 excels in comprehensive self-service support and detailed documentation, making it ideal for teams that prefer extensive written resources and structured learning. Mentionlytics offers more versatile language support and communication channels, better serving global organizations that prioritize direct, personalized assistance in multiple languages.

Customer testimonials

Brand24 Customer Reviews

Brand24 maintains strong user satisfaction with a combined rating of 4.64/5 across 490 total reviews (294 on G2 scoring 4.6 and 196 on Capterra scoring 4.7). The volume of reviews suggests extensive market validation and user experience.

“The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter,” shares Doug L., a President. However, the same user notes some limitations: “I wish there were a ‘pause account’ option. We only use it when a client requires this specific service which is somewhat infrequent, so I wind up cancelling and reopening once or twice per year.”

Mentionlytics Customer Reviews

Mentionlytics shows impressive user satisfaction with a combined rating of 4.84/5 from 119 total reviews (81 on G2 scoring 4.9 and 38 on Capterra scoring 4.7). While the review count is lower than Brand24’s, the scores indicate strong user satisfaction.

Data Analyst Francis S. praises the platform: “Already tried a lot of famous tracker and no one beat Mentionlytics yet. Pay only what you need.” Digital Consultant Rodrigo R. points out areas for improvement: “The platform can be a bit overwhelming at the beginning, due to the vast amount of features it has. I wish to have more details in its documentation, with more links to guides and HowTo’s on their blog.”

The testimonials reveal that Brand24 excels in ease of use and customer support but lacks flexibility in subscription management, while Mentionlytics offers superior tracking capabilities and value-based pricing but could improve its onboarding experience and documentation.

MentionLytics vs Brand24: Final verdict

Brand24 stands out with its comprehensive sentiment analysis and impressive real-time monitoring capabilities, making it ideal for enterprises needing deep social insights. MentionLytics excels in user-friendly reporting and competitive analysis features, perfect for marketing teams seeking quick, actionable data. However, both tools have notable limitations – Brand24’s pricing can be prohibitive for smaller organizations, while MentionLytics offers limited historical data access and fewer advanced filtering options.

When choosing between the two, teams should consider their specific needs. Brand24’s robust analytics and extensive data sources make it the better choice for large organizations requiring detailed social listening. MentionLytics offers a more accessible entry point for small to medium businesses focusing on competitor tracking and basic social monitoring, though its restricted historical data access may limit long-term trend analysis.

If neither tool fully matches your requirements, consider exploring Mention as an alternative solution. With its 82% sentiment accuracy, extensive historical data coverage, and access to over 1 billion sources, Mention bridges many gaps in competitor offerings. Start a free trial to experience their comprehensive monitoring capabilities, or schedule a demo to see how their advanced features can enhance your social listening strategy.