Brand24 vs Talkwalker: Which Is the Right Choice? (2025 review)

Brand24 and Talkwalker offer distinct approaches to monitoring online conversations, gathering consumer insights, and measuring brand performance, though they differ significantly in their capabilities, pricing, and ideal use cases. This detailed comparison examines how Brand24 and Talkwalker stack up across key factors like data coverage, analytics features, and value for money, based on current platform documentation, support resources, and verified user experiences.

The analysis draws from extensive research of both platforms’ official knowledge base and authentic user reviews to provide an objective look at their strengths and limitations. Whether you’re a small business owner seeking basic brand monitoring or an enterprise requiring advanced social intelligence, understanding these tools’ core differences will help inform the right choice for your specific needs.

The following sections break down essential aspects of both platforms, from their monitoring capabilities to pricing structures, helping you evaluate which solution best aligns with their social listening goals.

Pricing & Plans

Brand24 and Talkwalker offer distinctly different pricing approaches in the social listening market. Brand24 provides transparent pricing with four tiers ranging from $119 to $399 per month, while Talkwalker uses a custom pricing model across its Listen, Analyze, Business, and Premium plans without publicly listed prices.

Core Plans and Billing

Brand24’s Individual plan starts at $119 monthly, scaling up to the Enterprise plan at $399 monthly, with all plans offering annual billing discounts. Their pricing structure is straightforward, with clear feature distinctions between tiers. Talkwalker, however, requires direct contact for pricing, offering four sophisticated tiers with increasing data volumes – from basic monitoring in the Listen plan to comprehensive consumer intelligence in the Premium plan with 20X data volume.

Trial Access and Demos

Brand24 offers a generous 30-day free trial across all plan levels, allowing users to test features before committing. In contrast, Talkwalker doesn’t provide a free trial but compensates with comprehensive demo sessions, letting potential clients explore their platform with expert guidance. This approach may limit hands-on testing opportunities for potential customers.

Additional Features and Costs

Brand24 keeps its add-on structure simple with a $99 API access option. Their pricing includes essential AI features in basic plans and advanced capabilities in higher tiers. Talkwalker’s custom approach extends to add-ons, with specialized features and data volume increases negotiated individually, making it harder to estimate total costs upfront.

Payment and Refund Policies

Brand24 accepts multiple payment methods including credit cards, bank transfers, and online payment systems, backing their service with a 30-day money-back guarantee. Talkwalker’s payment terms are less transparent, with options only revealed during the order process, and their refund policy isn’t publicly disclosed, creating potential uncertainty for buyers.

For businesses seeking transparent, predictable pricing with immediate platform access, Brand24’s model offers a clearer path forward, while organizations requiring enterprise-level capabilities and customization might find Talkwalker’s consultative approach more suitable despite its pricing opacity.

Features

Dashboard & Interface

Brand24’s dashboard emphasizes simplicity with a clean, intuitive layout focused on real-time mention monitoring. Talkwalker offers a more complex interface with extensive data visualization capabilities, though this might present a steeper learning curve for new users.

Alert Creation & Setup

Brand24 streamlines alert creation into a two-step process focusing on keywords and language selection. However, users must navigate to separate parameters for refined keyword management. Talkwalker implements a more sophisticated Boolean-based search system with advanced operators for geographic and author-specific monitoring. Their system allows for URL-specific tracking, offering greater precision in mention monitoring.

Metrics & Analytics

Brand24 tracks comprehensive engagement metrics including sentiment, influence scores, follower counts, and social engagement. Their filtering system covers multiple parameters from dates to geolocation. Talkwalker matches these capabilities while adding deeper emotional analysis across seven distinct categories. Both platforms offer robust sentiment analysis, with Brand24 claiming 95% accuracy compared to Talkwalker’s 90%.

Data Coverage & Sources

Talkwalker demonstrates superior coverage with access to 150 million data sources across 30+ social networks. They offer extensive historical data reaching back five years. Brand24 segments their source access by subscription tier, with basic coverage including major platforms like X and Facebook, while enterprise-level access extends to podcasts and newsletters. Their historical data is limited to 30 days.

Language Support

Talkwalker leads in language capabilities, supporting 187 languages with comprehensive sentiment analysis across all. Brand24 offers support for 24 languages, though they maintain high-quality sentiment analysis across their supported languages.

Reporting Capabilities

Brand24 provides detailed reports covering mention summaries, social reach, and influential profiles, available in multiple formats including PDF and infographics. Talkwalker offers white-label reporting options and specialized templates for brand protection and health monitoring. Both platforms support scheduled reporting, though Brand24 only generates reports when mentions are captured.

AI & Collaboration Features

Talkwalker’s AI capabilities include their proprietary Yeti assistant, offering predictive analytics and AI-driven summaries. Brand24 focuses on practical AI applications like sentiment and emotion analysis, with limited collaborative features beyond Slack integration. Talkwalker enhances team workflow through collaborative dashboards and comprehensive sharing options.

Platform Strengths

Brand24 excels in user-friendly monitoring and straightforward analytics, making it ideal for small to medium businesses requiring essential social listening. Talkwalker stands out with extensive data coverage and advanced AI capabilities, better suited for enterprise-level organizations needing comprehensive market intelligence.

Customer Service

Brand24’s Customer Service

Brand24 maintains a comprehensive help center with 171 articles spanning 12 categories, available in both English and Polish. Their support infrastructure combines email and live chat assistance with extensive self-service resources, including webinars and dedicated product training sessions. Enterprise customers benefit from personalized guidance through dedicated account managers.

The help center’s thorough categorization, covering everything from basic setup to advanced AI features, makes it particularly valuable for users who prefer self-service solutions. However, the limitation to just two languages may present challenges for users outside English or Polish-speaking regions.

Takeaway: Brand24’s support system is ideal for organizations that value comprehensive self-service documentation alongside responsive live assistance.

Talkwalker’s Customer Service

Talkwalker takes a more exclusive approach to customer support, restricting help center access to paying clients only. Their global support system operates through regional phone centers across three time zones (GMT+1, GMT+8, and GMT-6), with email support available from 8am to midnight on weekdays.

While they offer professional training through reports and webinars, the gated nature of their help center makes it difficult to evaluate the depth and breadth of their self-service resources. The inclusion of dedicated account managers for clients demonstrates their commitment to personalized support.

Takeaway: Talkwalker’s support structure is best suited for enterprises requiring extensive phone support across multiple time zones and preferring direct communication over self-service options.

Customer testimonials

Brand24 User Reviews

Brand24 maintains strong user satisfaction with a blended rating of 4.64/5 across 490 total reviews from G2 (4.6/5 from 294 reviews) and Capterra (4.7/5 from 196 reviews). Users frequently highlight the platform’s accessibility and robust feature set.

“The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter.” However, some users point to subscription flexibility as an area for improvement: “I wish there were a ‘pause account’ option. We only use it when a client requires this specific service which is somewhat infrequent, so I wind up cancelling and reopening once or twice per year.”

Talkwalker User Reviews

Talkwalker shows consistent performance with a 4.3/5 blended rating across 155 total reviews, combining scores from G2 (4.3/5 from 132 reviews) and Capterra (4.3/5 from 23 reviews). Users particularly value the platform’s comprehensive monitoring capabilities.

“I have been using Talkwalker for more than 3 years now. I like the depth the tool can go into bringing results. Even when a nano influencer or small media website mentions your brand, Talkwalker’s web crawlers don’t disappoint you and show you the results. In almost real-time.” However, pricing remains a concern for some users: “It’s a pretty expensive solution, not a great option for a business with a small budget.”

Based on user feedback, Brand24 stands out for its user-friendly interface and excellent support, though it lacks subscription flexibility. Talkwalker excels in comprehensive monitoring and real-time tracking but may be cost-prohibitive for smaller businesses.

Talkwalker vs Brand24: Final verdict

Brand24 stands out with its intuitive interface and budget-friendly pricing, making it ideal for small businesses and marketing teams needing fundamental social listening capabilities. Talkwalker delivers enterprise-grade analytics and extensive data coverage across platforms, positioning it as a comprehensive solution for large organizations requiring deep consumer insights. However, Brand24’s limited historical data access and basic sentiment analysis may restrict long-term trend analysis, while Talkwalker’s steep learning curve and premium pricing can be barriers for smaller teams.

Both tools demonstrate clear strengths in their respective market segments, yet each has notable limitations. Brand24 users might find themselves constrained by the lack of advanced analytics and API access, while Talkwalker’s complex feature set could overwhelm teams seeking straightforward monitoring solutions. The choice between these platforms ultimately depends on organizational scale, technical expertise, and specific monitoring needs.

For teams seeking a balanced alternative that addresses these limitations, Mention offers powerful social listening with 82% sentiment accuracy and up to 2 years of historical data access. Experience Mention’s comprehensive monitoring capabilities across billions of sources by starting a free trial or scheduling a demo to explore how it can complement your social listening strategy.