Mention vs. MentionLytics: Which Is the Right Choice? (2025 review)

Choosing the right social listening tool can be overwhelming, especially when deciding between two leading platforms like Mention and MentionLytics. This article cuts through the marketing noise to deliver a straightforward comparison based on verifiable data.

We’ll examine how these platforms stack up across critical dimensions including data coverage, feature sets, pricing structures, and user experience. Our analysis draws from official documentation, help centers, and authenticated user testimonials to provide an accurate, unbiased assessment.

Whether you’re operating with budget constraints, need particular monitoring capabilities, or prioritize ease of use, you’ll find evidence-based insights to support your decision.

As we explore each platform’s strengths and limitations, consider which factors matter most for your organization’s social listening strategy.

Pricing & Plans

Pricing Structure & Billing

Mention offers four tiered plans with monthly prices ranging from $41 (Solo) to $149 (ProPlus), with a custom Company plan for larger enterprises. MentionLytics provides six plans from $41 (Basic) to $792 (Enterprise) per month. Both platforms offer monthly and annual billing options with discounts for yearly commitments. MentionLytics provides more granular pricing tiers for different organizational sizes, while Mention’s pricing jumps more significantly between tiers.

Free Trials & Demos

Both Mention and MentionLytics offer free trials to test their platforms before committing. These trials provide limited access to features, with Mention’s free version automatically activating once a paid subscription ends. Both services also provide demos for potential customers who want a guided tour of capabilities. Neither platform requires credit card information to access trials, making risk-free testing possible.

Plan Features & Limitations

Mention’s Solo plan ($41/month) includes just 2 alerts and 5,000 monthly mentions with 1 user, while MentionLytics’ comparable Basic plan ($41/month) offers 3 keyword rules and 5,000 mentions with 5 users. As pricing increases, the gap widens – Mention’s ProPlus ($149/month) supports unlimited users with 7 alerts and 20,000 mentions, while MentionLytics’ Advanced plan ($208/month) includes 20 users, 15 keyword rules, and 50,000 mentions plus AI emotion analysis. Unlimited users is available at lower price points with Mention.

Add-ons & Extras

Both platforms offer similar add-ons but approach them differently. Mention provides historical data, LinkedIn monitoring, API access, and additional alerts/mentions as separate purchases. MentionLytics offers review monitoring (TripAdvisor, Booking.com, Trustpilot), historical data, and a premium “Managed Service” for Pro plans and above that includes consultant-managed listening, setup, monitoring, and reporting. MentionLytics’ managed service represents a more hands-off solution for businesses with limited internal resources.

Payment Options & Refund Policies

Mention accepts credit/debit cards and offers wire transfers for Company plan customers. MentionLytics accepts credit cards and PayPal, but PayPal is limited to yearly subscriptions. *Mention’s refund policy is notably strict*, automatically downgrading canceled subscriptions to free accounts without refunds or credits for unused service time. MentionLytics’ refund policy isn’t explicitly stated, creating uncertainty for potential customers considering annual commitments.

For businesses prioritizing user count over mention volume, Mention offers better value with unlimited users at lower price points, while organizations needing higher mention volumes and AI-powered analysis will find MentionLytics’ mid-to-higher tier plans more suitable despite their higher price points.

Features

Dashboard Comparison

Mention’s dashboard prioritizes alert management with a streamlined interface for quick data access. MentionLytics takes a more guided approach, organizing information by monitoring categories (brand, competitors, industry) with a focus on visual data representation.

Alert Creation Process

Mention offers three distinct alert types: Basic (primary/secondary/excluded keywords), Standard (up to 40 keywords across 4 query blocks), and Advanced (boolean operators). Users can preview estimated mention volume, block up to 1,000 URLs, and select specific countries before launching alerts that activate within seconds.

MentionLytics uses a category-first approach, guiding users through a sequential process: defining search purpose (brand/competitors/industry), setting keywords (required plus additional/excluded terms), selecting sources and countries, connecting social profiles, and scheduling recap emails. It also provides sample results for validation before finalizing alerts.

Metrics & Filters

Mention tracks comprehensive metrics including sentiment, emotion, reach, source, influence score, social shares, country, language, net sentiment score, and similarity detection. Its filtering system allows for refinement by time period, sources, influence score, languages, countries, tags, emotion, sentiment, status, folders, and group mentions.

MentionLytics separates metrics by mention type. Web mentions include website details (name, URL, country/global rank), content information (headline, text snippet, publishing time/day), categorization (website type), location data, and social sharing metrics. Social mentions track profile information (name, follower count), content details, country/language data, and engagement metrics. Filtering options include channels, category, relevance, sentiment, country, language, label, and assignment status.

Data & Sources Coverage

Mention monitors major social platforms including X (Twitter), Facebook, LinkedIn, Instagram, YouTube, Pinterest, TikTok, Reddit, and Medium. Web coverage extends to review sites (G2/Trustpilot/Capterra/Booking), news sites, forums, blogs, HackerNews, and GitHub. Historical data reaches back 24 months across Facebook, Twitter, forums, blogs, videos, news, and general web sources.

MentionLytics covers similar social networks: X (Twitter), Facebook, TikTok, LinkedIn (own page), Instagram, YouTube, and Reddit. Its web monitoring includes news, blogs, forums, reviews, and “ANY website” according to their documentation. It uniquely offers radio and TV monitoring for U.S. sources. Historical data is available as an add-on service rather than included by default.

For language support, Mention boasts coverage of 249 languages, monitoring any ISO 3166-1 alpha-2 code. MentionLytics states it supports “most” languages but doesn’t specify an exact number on their website.

Sentiment Analysis

Mention employs an advanced sentiment analysis system powered by a robust 278M-parameter model trained on a 2.5TB dataset and fine-tuned by machine learning engineers. This sophisticated approach enables support for 31 languages including English, French, Spanish, German, and Italian, with an impressive 82% accuracy (F1 score). Users can manually modify sentiment classifications and track seven distinct emotion types, providing nuanced emotional context beyond basic sentiment.

MentionLytics claims to perform sentiment analysis “in almost all languages” using state-of-the-art deep learning algorithms. The company achieves approximately 80% accuracy but acknowledges limitations with cultural jokes and irony. While their language coverage appears extensive, they note it’s “extremely rare” to encounter an unsupported language without specifying the exact number of supported languages.

Reporting Tools

Mention provides comprehensive reporting capabilities across multiple categories. Users can analyze alert data through Listening reports, Alert comparisons, Mention lists, and Market Trends. For connected social accounts, Mention offers dedicated reports for X (Twitter), Facebook, Instagram, and LinkedIn, plus the ability to compare any social media pages. Reports can be exported as links, PDFs, PPTXs, and for Company plan subscribers, CSV/XLS formats. All reports can be white-labeled, and the platform sends automated mention spike emails when sudden increases occur.

MentionLytics offers more focused reporting with Top Mentions Reports and Share of Voice reports, plus Influencers Reports. Their export capabilities are limited to PDF format, but they provide flexible scheduling options with daily, weekly, or monthly automated reports available to all users.

Collaboration Features

Mention delivers robust team collaboration capabilities including approval workflows for social media content, granular role management that allows assigning specific permissions (social media post creator only or creator and publisher), and workspace organization that enables splitting accounts into multiple sub-accounts to maintain privacy between different collaborators or brands.

MentionLytics offers more basic collaboration through mention assignment functionality, allowing team members to delegate monitoring responsibilities but lacking Mention’s advanced workflow and role management capabilities.

AI Features

Mention integrates AI throughout its platform with sentiment and emotion analysis, Alert Overviews that summarize mentions and topics, AI Digest Emails for quick consumption, AI Cloud Words for visual topic representation, AI-powered caption and hashtag generation, and AI Highlights to surface important content automatically.

MentionLytics leverages AI for mention clustering, sentiment analysis, emotion analysis, mention translation, anomaly detection, and through their Social Intelligence Advisor. Their approach focuses more on analytical capabilities and detection of unusual patterns, while Mention emphasizes content creation assistance alongside analytical functions.

Final Takeaways

Mention excels with its extensive language support, highly accurate sentiment analysis, and comprehensive collaboration features that make it particularly valuable for marketing teams requiring workflow management. The platform’s white-labeling capabilities and multiple export formats provide significant flexibility for agencies managing multiple clients.

MentionLytics offers solid AI capabilities focused on analytical features like anomaly detection and mention clustering. Their strength lies in straightforward reporting with consistent scheduling options and translation capabilities that make it suitable for organizations monitoring content across multiple languages without needing advanced team workflows.

Customer service

Mention

Mention provides a comprehensive help center with 147 articles covering everything from getting started to advanced analytics, available in English, French, and Spanish. Their support team is accessible via email and live chat, complemented by various training resources including ebooks, videos, and personalized 1:1 training for specific use cases. Company plan subscribers benefit from dedicated account managers who can provide tailored guidance and strategic support.

Mention’s strength lies in its extensive documentation and multi-language support, making it accessible to international teams. The availability of personalized training sessions demonstrates their commitment to ensuring users maximize platform value. Mention is ideal for organizations requiring detailed self-service options with the security of human support when needed.

MentionLytics

MentionLytics offers a more streamlined help center with 41 articles covering core functionalities, available in English, Spanish, and Greek. Their support channels include email, live chat assistant, and live demo options, while training is primarily delivered through a structured training course. Account managers are reserved for higher-tier subscribers on Agencies and Enterprise plans.

Despite having fewer help articles, MentionLytics provides more direct demonstration support through their live demo option, which may benefit visual learners. Their trilingual support gives them a slight edge for Greek-speaking markets where Mention lacks coverage. MentionLytics is best suited for businesses that prefer guided implementation with direct demonstration over extensive self-service documentation.

Customer testimonials

Mention

Mention earns a solid 4.45/5 from 709 total reviews across platforms, with 4.3 on G2 (439 reviews) and 4.7 on Capterra (270 reviews). Users praise the platform’s value and usability.

“Mention was an instant match for us. In addition to offering an easy-to-use solution, the pricing is aligned with our needs. Obviously, we looked at other players. But Mention was the best value for money.” – Terry Kyle, Co-founder @WPX Hosting. However, some users note limitations: “Without proper configuration of searches, you can miss a lot of essential mentions.” – Karl P., Lead Front-End Developer.

MentionLytics

MentionLytics achieves an impressive 4.84/5 from 119 total reviews, scoring 4.9 on G2 (81 reviews) and 4.7 on Capterra (38 reviews). The platform stands out for its comprehensive feature set.

“Already tried a lot of famous tracker and no one beat Mentionlytics yet. Pay only what you need” – Francis S., Data Analyst. On the downside, users mention: “The platform can be a bit overwhelming at the beginning, due to the vast amount of features it has. I wish to have more details in its documentation, with more links to guides and HowTo’s on their blog.” – Rodrigo R., Digital Consultant.

The testimonials reveal Mention’s strongest point is its balance of usability and value, making it accessible for teams of various sizes, while MentionLytics offers more comprehensive features that deliver superior results but with a steeper learning curve that requires initial adjustment.

MentionLytics vs Mention: Final Verdict

Mention and MentionLytics both offer valuable solutions for social media monitoring and brand management with distinct advantages. Mention excels in user experience and social listening capabilities, providing intuitive analytics and comprehensive sentiment analysis that delivers actionable insights across multiple platforms. MentionLytics, meanwhile, stands out for its competitive pricing structure and specialized keyword tracking, making it particularly appealing for budget-conscious small businesses focused on targeted monitoring.

For teams needing comprehensive social listening with robust sentiment analysis, Mention’s platform delivers the depth and accuracy required for nuanced brand management. If cost efficiency is a dealbreaker, MentionLytics offers an entry point with essential monitoring capabilities, though its analytics depth may fall short for enterprise needs. The limited historical data access in MentionLytics could present challenges for businesses requiring extensive backtracking or longitudinal analysis of their social presence.

If you are looking for a balanced solution that provides both comprehensive monitoring and actionable insights without compromising user experience, Mention effectively fills these gaps. With flexible plans designed to scale with your business needs, you can start with a free trial to experience its intuitive dashboard and in-depth analytics firsthand. For larger teams needing customized monitoring solutions across multiple brands, schedule a demo to see how Mention’s enterprise features can transform your social listening strategy while maintaining the ease of use missing from more complex alternatives.