Covidliste is a citizens' initiative intended to support the vaccination campaign, led by the Hostolab association.www.covidliste.com/
Use social media and press relations to support Covidliste's mission
Matthieu specifies that in recent days, it has been difficult to maintain the pace of registrations as the country has reached the midpoint of the vaccination campaign. Covidliste's latest partnership with Vite Ma Dose makes it easier to find a dose in major cities. Its launch generated a real buzz online and strengthened the focus on online conversations to increase awareness and credibility with the public.
We started out using Google Alerts, but found that it wasn't an efficient solution for tracking all online conversations. Beyond Google Alert’s infrequent updates, we found that Mention really monitors and analyzes much more widely than Google Alerts, forums, all sites and social networks. That's why we chose Mention.
Know where the conversation is taking place
Since the integration into Slack allowed us to have Mention notifications in one tool, as we already had Github integrations and multiple other apps to monitor Covidlist through Slack. Since our organization is made up of volunteers working from home, it is easier for all of us to keep up to date with the most important news articles.
- Analyzing forum conversations — to know what challenges people are facing with access to vaccines and answering questions
- Analyzing social media — to follow press, government sources and local administration who are sharing information about Covidliste on social media
- Researching influential profiles — of potential clinics or administrative bodies that can partner with Covidliste
- Reporting on news & media — where Covidliste has been mentioned in the press in digital articles and blogs that continues to bolster their reputation
Mention & Covidliste
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