How Edelman Delivers Relevant Social Insights to Clients

Edelman Indonesia’s Digital practice was in search of a social listening and monitoring solution that was comprehensive and flexible enough to handle many client accounts. Mention’s ability to update as the conversation happens was exactly what this team was looking for.

Edelman’s clients range from a variety of industries such as Consumer Packaged Goods, Education, Financial, Retail, Health, Technology, and Travel. Edelman Indonesia has been using Mention since 2016. Today they have over five account teams from various industries using the tool daily to deliver relevant client reporting insights.

Using Mention helps the agency be the first ones in the know about their client’s competitor and industry news.

David explains that the need for Mention arose from the Crisis & Risk sector of their business. They were looking for a solution that would help them anticipate and mitigate a brand crisis by listening to important conversations online.

Mention is an integral tool within Edelman’s workflow -- serving as the main resource for social media monitoring, competitor insights, industry updates and brand mentions across social media.



Each client of Edelman has a very different yet specific need when it comes to social media listening. By delivering relevant insights and helping save hours of time monitoring, Mention is able to alleviate pain points for Edelman’s account teams, and the brands they work on.