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How MyWHYagency uses Mention to sign new customers

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myWHY Agency is a black-owned, women-led integrated marketing communications agency headquartered in Chicago, IL. They are passionate about supporting purpose-driven brands, businesses, and game-changing leaders who tell impactful stories with a specialized focus on the lens of diversity, equity, and inclusion (DEI). Their team works alongside clients to create transformative brand strategy, PR, influencer, and social media campaigns that strategically amplify brands–grabbing attention, demanding interaction, and generating long-term impactful value that makes a difference.

Marketing & Communication Agency


Chicago, IL


10 - 50

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Social Listening : an invaluable asset for Marketing agencies

Working in the field of communications and marketing, MyWHYagency faces a number of challenges. In-between understanding customer needs, effectively managing the budget, meeting deadlines, and managing risks, MyWHYagency also offers high-quality web monitoring and social listening. That's where Mention comes in.
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Social Listening : an essential requirement for brand management and competitive analysis

MyWHYagency has two main use cases : Brand Management and Competitive Analysis. They rely on Mention to carry out these two missions on behalf of their clients.

"We use Mention on a daily basis to monitor positive/negative mentions about our client’s brand. But not only ! We track our customers' competitors and help them identify big news or new content ideas that their shared audiences love. "
Kelli Farley, Web Monitoring Specialist, MyWHYagency

However, Kelli’s use of Mention differs according to the size of the customer. For major clients, MyWHYagency is required to listen to social media on a daily basis. For smaller customers, their needs are episodic.

"Our customers ask for reports to track their brand reputation. I use Mention's Social Listening report a lot, as well as the QuickChart feature. I can simply and easily build a graph with our reach for the day, the overall sentiment, the location... It's super-fast, and my customers appreciate the responsiveness."

Kelli Farley
Web Monitoring Specialist, MyWHYagency
Kelli Farley
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Mention: the best value for the money on the market

To conclude this interview, we asked Kelli Farley two questions:
  • Why did you choose Mention?
  • If you ever leave your job, will you take Mention with you?

"Mention was an obvious choice for us. Given our budget and our needs, Mention quickly presented itself as the best value for money on the market. And what if I were to recommend Mention in my next job? You bet! "

Kelli Farley
Web Monitoring Specialist, MyWHYagency
Kelli Farley
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Mention & myWHYagency

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