How Produit en Bretagne modernize its Brand Reputation Management with Mention

Professional networks have a unique characteristic: they must properly promote their members' products and activities. This promotion is an ongoing activity, punctuated by events that often receive extensive media coverage in the local and national press, as well as on social media.

“Mention allows us to monitor our brand's reputation daily and across all media, while giving us the possibility to focus on specific aspects of our communication and promotion efforts, especially showcasing Breton savoir-faire.” Anne-Sophie Madec, Marketing Project Manager @Produit En Bretagne

Since 2013, Produit en Bretagne has turned to Mention to address a particular challenge: how to modernize brand reputation monitoring to get a comprehensive view of their campaign impact.

“Before Mention, we used traditional tools to monitor the results of our press campaigns. But soon we wanted to extend our analysis, especially on social media. A member of our network recommended Mention, and they have been supporting us for 7 years with this” Anne-Sophie Madec, Marketing Project Manager @Produit En Bretagne

Beyond providing a comprehensive view, Mention is also a fantastic efficiency booster for the Produit en Bretagne teams.

When asked about the platform’s most useful feature, Anne-Sophie pointed to the Reports. Indeed, while Produit en Bretagne monitors brand mentions daily, the company appreciates having an overall view, especially when it comes to informing management.

Produit en Bretagne is a brand name with a high propensity to generate noise, setting up alerts on our tool was a crucial step in meeting the client’s needs.

“We benefited from the support of our Account Manager to create our first alert. Now we have the knowledge to be independent, but initially, it was great to get started.”
Anne-Sophie Madec, Marketing Project Manager @Produit En Bretagne