KIIROO is an award-winning sex-tech company that is changing the way the world thinks about Teledildonics and sex technology. KIIROO has been pushing tech boundaries to facilitate sensual experiences, human connection and meaningful communication for an online generation.
KIIROO has incorporated Mention into their communications strategy to understand where their products are being talked about, and what is being said. Ashton Egner, Communications Manager at KIIROO was looking for an easy to use, and affordable monitoring platform for her team. Ultimately, the ability to monitor and filter between forums, blogs, web sources, and social media alleviated a ‘blind spot’ for the team.
Three key advantages of Mention motivated Ashton to choose it for her team. It was affordable, easy to use, and able to crawl reddit.
The last advantage is a huge win for their communications team, as much of their customer brand mentions are on forums.
Today, KIIROO is also using Mention’s latest feature Publish, in order to listen and react to conversations online.
Fostering community & building our brand
“We use Mention’s Feed feature every day to ensure we’re checking in on who and what is being said about our brand. Our aim is to never let a conversation go unread.”
Monitoring for brand reputation
“Mention helps us better understand what is being said and how people are talking about our industry in general, which greatly informs how we respond, relate and create a connection with our audience and influencers through social media. ”
Smart social media planning
Sirak Tegegn, SEO and Social Media at KIIROO explains he’s using the Publish feature in Mention to create a weekly calendar of social posts to educate people on sex-tech and its benefits.
“Using Publish allows us to save time by scheduling in advance and gives us a full preview of our planned content in one place. With Mention’s release of Publish, we’ll likely stop using any other scheduling tools in the near future.”
- Easy daily monitoring - tracking mentions of their brand, competitors, and industry across all sources
- Engaging in conversation - responding and reacting to positive and negative brand mentions Plan & manage social media from one tool - scheduling social posts in advance to save time
- Improving SEO optimization - discovering target keywords within the Feed
KIIROO’s top tips for effective social media management:
Finding new influencers and partnership opportunities
For a Communications Manager the Feed is a valuable place to find new partnership and influencer opportunities. KIIROO is using industry alerts to discover influencers who are a good brand fit for sponsored content.
Compare new keywords for optimizing SEO
KIIROO is using Mention to see what keywords competitors are using in their content, as well as keywords used in influencer blogs, forums, and reviews. KIIROO will then incorporate these insights into their overall content strategy.
Mention & KIIROO
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