LIVE INSIGHTS OF THE TOP BANKS WORLDWIDE

The Finance Industry Tracker

Live monitor the brand engagement score, volume, sentiment, sources, influence and trends around 10 of the biggest banking institutions in the world.

To get more insights on this and understand the value of monitoring for financial institutions, download the 2019 Finance Industry Report. It also comes with a guide on how to start your monitoring strategy as well as the latest online banking trends to follow to survive 2019.

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– 10 brands scanned

Top Hashtags

If you attach hashtags to your brand campaigns, measure the volume of your hashtag pre, during, and post launch in order to gauge its impact.

Online Brand Performance score

The score is calculated by taking the average of KPIs of the brands we analyzed. This includes: volume of mentions, engagement, influence, and sentiment.

Volume of mentions

When monitoring volume of mentions, you’ll want to look at the sudden or irregular increases or decreases over time.

Sources of mentions

The biggest sources of the mentions for retailers come from Twitter, news, and blogs; mediums such as Facebook and videos represent very little of conversations about them.

Mentions

top 8 sources

Sentiment

We ranked brands based on their sentiment, ratio which looks like this: sentiment ratio = (positive mentions) / (total mentions - neutral mentions)

Influence

Influence data is collected from Twitter and Instagram: it takes into account each brand’s community size, engagement level, and how influential the people mentioning the brands are.

LIVE INSIGHTS OF THE TOP BANKS WORLDWIDE

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