As you know, your small business’s brand is everything when marketing yourself and your company.
The online marketplace is crowded, and you need to make sure you stand out from your competitors.
How do you do that, though? The answer lies in how you build your brand in the first place.
Your customers need to be able to find you see that you’re the real deal. These eleven tools will help you create a brand that lets customers know you’re the real deal in your industry.
11 Tools for Easy Small Business Branding
1. Name Check
Before you even start a company, you need to pick a name for it. Of course, it’s important that you pick something that’s catchy, memorable, and gives a good impression. Have you thought about your website domain, though?
The name you came up with may be perfect, but if someone else already owns the domain, it’ll cause problems down the line. Put your name into this tool, and it will tell you if someone already owns the domain name. If it’s free, you can then simply click the link to snag it up for yourself.
Have you thought about what’s out there online about you or your employees? You’ve got social media accounts, websites, and glowing reviews that you know about. However, you’re not the only person talking.
Search for yourself online and you may be unpleasantly surprised. This tool can help you combat anything negative when your customers search for you. They’ll scan your search results, and suppress any negative ones they find.
3. Boom Essays
Your website is the backbone of your entire online presence. When customers come looking for you, you want them to find what they want immediately. That means that it needs to be well laid out, attractive, and most importantly, easy to read.
This is where this writing service can help. Get in touch with them, and they can proofread and edit anything that needs to go on your website. This can include website copy, blogs, or even outgoing text like emails. If you need a ghostwriter for your site, you can hire a writer from here, too.
Knowing what other people are saying about you is one thing, but how you react to it is another.
Mention helps you find and react to your audience in real time. Set it up to track who’s talking about you, and link your social media accounts to engage with your community members in real time.
Being able to react quickly is essential to maintaining a good social media presence. You can even track where you’re being talked about geographically, and see how influential these commenters are. It gives you essential tools to see just what the internet is saying about you, and why.
Keeping up a presence online can be a full time job in itself. You may not have someone running social media as their job, so you’re sharing the job between employees, or even doing it on top of your normal responsibilities.
When it gets to be too much, this copywriting service can step in. They can create any copy you need, sending it to you for approval before you post it online. All they need are the topics and any relevant links to get writing. It’s a great way to keep your social profiles current without adding more stress to your own workday.
Twitter is a fantastic tool for staying in touch with your customers, following the latest trends, and promoting yourself and your business. The more followers you have on Twitter, the more potential reach you have online.
Therefore, it’s important to know when people are starting to unfollow you. Connect this tool with your Twitter account, and you can see exactly when you lose a follower, and track those numbers with the amount of people following you.
Managing several social media accounts at once can be tough. This tool helps you keep track of everything you’re doing online. Sign up and link all of your accounts together, letting you access all your social media profiles all from one website. You can even schedule posts for a future date, which is helpful when you’re setting up a social media campaign. You can then track your posts and see what’s getting viewed and what isn’t.
There are plenty of Twitter tools out there, and this is one of the best. It gives you all of your feeds at a glance, so you never miss a thing. Watch your main feed, mentions, direct messages, and more, all at once.
You can create custom feeds too, to see what people are saying about your product or brand. This way, you can communicate with customers in real time and reply to questions, comments and concerns as they happen.
10. Simply Measured
Creating social media campaigns that work is essential to getting your message across online. What’s the best way of measuring their success, though? This tool has you covered. Sign up with them and you can track exactly who’s looking at your campaigns, and see how many views have converted into paying customers. There’s plenty of other things you can do too, if you really want to dig down into the data and see how your campaigns are working. If you want the most data from your campaigns, this is the tool for you.
These are some of the best tools out there for building your brand online.
No matter what you do or what you sell, everyone wants good press. Put the time in and get to know these tools, and you’ll be amazed at how goodwill for you will develop. Try them out and find out for yourself. You’ll be glad you did.
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