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Transform Your Content Strategy with AI Tools

Transform Your Content Strategy with AI Tools

Home Blog Digital Marketing Transform Your Content Strategy with AI Tools

Content strategy involves planning, creating, and managing content. A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content.

However, maintaining a strong content strategy can be challenging without the right tools. This is where artificial intelligence (AI) tools step in, revolutionizing the way you produce and plan content.

AI tools are designed for various tasks, such as keyword research, content curation, and social media monitoring. AI can also help you optimize your content for search engine optimization (SEO).

This article will explore the best AI tools and how they can transform your content strategy to help you select the best solutions for your needs.

Table of contents :

Benefits of Using AI for Content Strategy

Let’s start with the benefits of using AI for content strategy:

Efficiency: AI-generated content speeds up the content creation process, allowing marketers to produce more material in less time.

Consistency: AI ensures consistency in writing style, tone, and messaging across all content pieces, maintaining brand identity.

Personalization: AI can analyze user data to deliver personalized content recommendations, enhancing the user experience and engagement.

Search Engine Optimization: AI tools can optimize content for search engines, improving search rankings and visibility.

Scalability: With AI, you can easily scale your content production to meet the growing demands of your audience.

Cost Reduction: AI tools can significantly reduce the cost of content creation by minimizing the need for writers.

How to Use AI for Content Strategy

Now that we’ve explored the benefits of AI in content strategy, let’s delve into the practical steps of harnessing AI’s potential.

Identify Your Goals

Before diving into the world of AI-powered content, it’s essential to have a clear understanding of your content goals. Are you aiming to increase blog traffic, boost social media engagement, or improve search engine rankings?

Define your objectives, as they will guide your AI tool selection and content strategy.

Select the Right Tools

Depending on your goals, you might require AI tools for content generation, optimization, social media management, or data analytics. Research and select the tools that align with your content strategy and objectives.

Data Analysis

AI’s ability to analyze data offers many valuable insights. Use these insights to understand your audience, content performance, and industry trends.

By mining data, you can uncover valuable information that informs your content strategy and helps you stay ahead of the competition.

Content Planning

AI can identify relevant topics, keywords, and trends in your industry, helping you with strategic content planning. Utilize AI to align your efforts with the audience’s search preferences.

Content Creation

One of AI’s most prominent roles in content strategy is content creation. Whether you need blog posts, articles, or social media updates, AI can generate high-quality content efficiently.

AI-generated pieces can serve as the foundation of your content strategy, enabling you to focus on refining and enhancing the content’s message.

Digital marketing campaign


AI is well-versed in content optimization. It can analyze your content’s SEO-friendliness, suggesting improvements to boost search engine rankings.

From optimizing meta tags to recommending keyword adjustments, AI ensures that your content is primed for search engine success.


Personalized content is a powerful engagement tool, and AI can make it a reality. AI can tailor content to individual preferences by analyzing user data and behavior. This personalization enhances user engagement and increases the likelihood of conversion.

11 Best AI Tools for Content Generation and Strategy

From content planning to analytics, here are the 10 best AI-powered tools for your content.

1. Hostinger – AI Website Builder

Hostinger – AI Website Builder

Hostinger’s AI Website Builder earns its top spot on our list for a compelling reason: it’s an essential tool for marketers seeking to establish a strong online presence.

With its user-friendly interface and AI-driven capabilities, Hostinger simplifies website creation while upholding content quality.

A standout feature of Hostinger is its AI Writer tool, which empowers you to effortlessly generate search engine-friendly website content and copy in seconds. Whether you opt for a ready-made template or let AI take the creative lead, Hostinger adapts to your preferences.

Furthermore, Hostinger ensures that your website’s design is tailor-made based on your specific business attributes, resulting in a polished and professional appearance.

Hostinger also offers competitive pricing, starting at just $2.99 per month. This value for money ensures that Hostinger is an accessible option for many users, from budding entrepreneurs to established businesses.

Hostinger pricing

2. Surfer SEO – Content Research and Planning

Surfer SEO – Content Research and Planning

Surfer SEO’s keyword research is a great AI-powered tool for content planning. It provides clear recommendations for enhancing your content’s search engine performance.

This includes valuable keyword insights and content ideas to boost your website’s presence.

The tool boasts a user-friendly interface that makes keyword research accessible to users of all skill levels.

Beyond keyword research, the tool provides content optimization recommendations. It suggests how to structure your content, what keywords to include, and even analyzes top-ranking pages to provide guidance on content length and structure.

Surfer SEO’s pricing starts at $69 per month for the Essential plan, which is perfect for individuals or small teams. It also offers a 7-day money-back guarantee, so you can freely test out the tool and see if it’s a good fit for your business.

Surfer SEO pricing

3. Jasper – AI Content Generator

Jasper – AI Content Generator

Jasper takes content creation to the next level. This versatile tool uses natural language processing (NLP) for content creation, specializing in crafting marketing copy, blog posts, and an array of marketing materials with a human-like quality that engages your audience.

Jasper offers a valuable solution for businesses optimizing their content creation process. By leveraging this tool, you not only save valuable time but also conserve resources, all while consistently delivering high-quality content.

Pricing plans for Jasper are accessible, starting at $39 per month for the Creator plan. It provides unlimited content generation and AI model utilization, ensuring cost-effective and efficient content creation for your marketing needs.

jasper pricing

Whether you’re a small business or a large enterprise, Jasper equips you with the tools to elevate your content strategy.

4. Canva – AI Image Generator

Canva – AI Image Generator

Canva AI can help you craft visually appealing content effortlessly. Whether you’re creating social media graphics, presentations, posters, or any other design project, Canva AI simplifies the process.

The tool offers a wide range of design templates, styles, and suggestions, all powered by AI. This ensures that users can quickly create professional-looking designs without requiring extensive design skills or experience.

Canva AI offers a variety of pricing plans to suit different needs, including a free version with basic features and paid plans with access to plenty of design resources and premium features.

5. Lately – Social Media Post Generator

Lately – Social Media Post Generator

Lately is a tool to enhance your social media content. Powered by AI, it is purpose-built to elevate businesses’ social media marketing efforts by aiding in crafting compelling social media content that captivates the audience.

It suggests content ideas and automates social media posts, ensuring a consistent and engaging publishing schedule. This makes Lately a prime choice for businesses looking to effortlessly maintain an active social media presence.

Lately’s pricing plans are relatively budget-friendly, starting at just $39 per month. These plans have useful marketing features like content scheduling, content optimization recommendations, and performance analytics.

These solutions are your ticket to enhancing your social media marketing strategies and achieving your goals effectively. Whether you’re a small business or a corporate giant, Lately empowers you to conquer the social media landscape.

lately pricing

6. Synthesia – AI Video Generator

Synthesia – AI Video Generator

Synthesia is a cutting-edge AI video generator that helps users create high-quality videos with AI-generated content. It enables businesses to produce engaging video content at scale.

At its core, Synthesia revolutionizes video content creation by automating the process. It’s an excellent choice for businesses looking to save time and resources while maintaining video production quality.

Synthesia’s versatility extends to its pricing plans, which cater to various video production needs.

With plans starting at just $22.50 per month, users gain access to features such as customizable video templates, multilingual support, an AI script assistant, and video rendering capabilities.

Synthesia pricing

7. Clearscope – AI Content Optimization

Clearscope – AI Content Optimization

To bring your content to the forefront of search engine results pages, Clearscope steps in as your strategic planner.

This AI-driven tool focuses on content planning and optimization, guiding you toward creating content that resonates with your target audience while optimizing search engine visibility.

Clearscope’s monthly pricing plans start at $170 per month. The plans include comprehensive features such as keyword research, content optimization, competitor analysis, and content reports.

Clearscope pricing

8. Mention – Content Monitoring

Mention – Content Monitoring

A versatile tool for businesses, Mention is powered by AI and is a comprehensive content monitoring solution. It efficiently tracks brand mentions and online conversations across various online platforms, including social media, news websites, forums, and blogs.

This AI-powered tool is extremely valuable for businesses looking to establish a strong online presence and protect their brand reputation.

Leveraging advanced AI algorithms, Mention provides sentiment analysis, competitive benchmarking, and trend identification capabilities. Businesses can thus stay well-informed and proactive in their online interactions, enabling swift responses to emerging trends and potential issues.

Mention’s stack of features is thoughtfully designed to cater to diverse business needs. Key solutions include real-time alerts, advanced filtering, and customizable reporting.

While specific pricing depends on your usage and feature preferences, Mention offers competitive pricing packages starting at **$41 **per month. You can also request a demo of the tool.

Mention pricing

9. ContentStudio – Social Media Management

ContentStudio – Social Media Management

ContentStudio is a helpful tool for businesses as it uses AI to make managing social media easier. It can create, schedule, and publish content and also helps you understand how well your content is doing online.

The platform offers AI recommendations to help monitor what’s popular online and helps you create content that’s relevant to the audience. This saves you time and makes your social media content more engaging.

ContentStudio has different plans at different prices, starting at $25 per month. It offers features for scheduling content, checking your posts’ performance, and making a content calendar. These tools help to make your social media strategy more efficient.

You can also start a free trial or book a demo to learn more about the tool.

ContentStudio pricing

10. Polymer – Data Analytics

Polymer – Data Analytics

Polymer is your gateway to advanced AI-driven data analytics. Designed to equip businesses with actionable insights, Polymer excels at processing extensive datasets and filtering valuable information that fuels informed and strategic decision-making.

For businesses that value data-driven insights, Polymer emerges as an invaluable asset. Its AI capabilities empower you with profound analysis, predictive modelling, and trend identification, fostering an environment where improvements can be made strategically.

Polymer extends its flexibility to its pricing structure, offering customizable data analytics solutions tailored to meet your unique business needs.

From $10 per editor per month, you can choose a solution that aligns with your requirements, the scale of your projects, and the complexity of your data analytics needs. You can also set the pricing period for monthly or yearly, depending on your budget.

Polymer pricing

Digital marketing campaign

11. Octoboard – AI data insights

Octoboard AI data insights

An essential part of content strategy is the analytics, and Octoboard PPC data analytics is here to help. Octoboard is the ultimate tool for automated reporting, Social Marketing, SEO, and PPC analytics. Created for various purposes, Octoboard can help improve e-commerce stores, embed SEO audits, enhance lead generation, and use the incorporated SEO rank tracker.

With Octoboard creation of reports is much easier, as it has more than 300 ready-to-use templates. All of the templates are fully editable with this fully white label tool.

For advanced features, Octoboard has the PPC analytics add-on, designed to create multi-channel reports, custom metrics, formulas, and dashboards. With the PPC analytics add-on, you can conduct data export to Google Sheets, Data Warehouse system, Google Data Studio and Google BigQuery. 

The pricing depends on what you are using the tool for. For business pricing starts with 15$ per month and 25$ per month for marketing agencies. These prices are available with the yearly payments, so that you can save up to 30%. 


AI has become essential for content marketers in an era of ever-changing consumer preferences. With AI-driven tools, you can streamline content production and deliver engaging, personalized content to your audience.

This article talked about the benefits of AI-generated content and how to use AI to strengthen your content strategy. Apply these solutions as needed to your marketing plans, and leverage them to take your content strategy to the next level.

To sum up, the AI tools we recommend are:

  1. Hostinger – AI Website Builder
  2. Surfer SEO – Content Research and Planning
  3. Jasper – AI Content Generator
  4. Canva – AI Image Generator
  5. Lately – Social Media Post Generator
  6. Synthesia – AI Video Generator
  7. Clearscope – AI Content Optimization
  8. Mention – Content Monitoring
  9. ContentStudio – Social Media Management
  10. Polymer – Data Analytics

With these AI content creation tools, you can easily generate content that is optimized for maximum reach and engagement among your target audience.

AI-generated content helps businesses scale their content production, spend less time on mundane tasks, save resources and money, and focus on producing higher-quality content more efficiently.

With all these features and capabilities, AI-powered content creation is quickly becoming the new normal for businesses looking to boost user engagement and stand out from the crowd.

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Arsen Harutyunyan

I'm a digital marketer and off-site SEO specialist, enhancing businesses to rank higher in SERP. Be more visible!

Content Director, SEO team lead @Linky Juice