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Read all our articles written by Clément René

Clément René

Clément is a Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian cafés or exploring the city with his dog.

Content Marketer @Mention

Social Listening: Everything to Know Before You Start 2021-04-20

Social Listening: Everything to Know Before You Start

Are you new to social listening? This post tells you everything you need to...

10 Ways Financial Institutions Can Use Social Listening 2020-09-18

10 Ways Financial Institutions Can Use Social Listening

As the finance industry is going through a digital transformation, social m...

[New Guide] Social Media Management for Financial Institutions 2020-09-08

[New Guide] Social Media Management for Financial Institutio...

Whether they are retail brands, sports teams, libraries or even restaurants...

Beginner’s Guide to doing Content Curation the Right Way 2020-05-18

Beginner’s Guide to doing Content Curation the Right Way

Do you know how much data we  — humans — create every day on the i...

6 Ways to Utilize Social Media for Financial Institutions 2020-04-21

6 Ways to Utilize Social Media for Financial Institutions

Banks, payment and insurance companies need to appeal to all types of custo...

The Starter Guide to Twitter Marketing for Beginners 2020-04-20

The Starter Guide to Twitter Marketing for Beginners

What is Twitter marketing? Twitter marketing is a digital marketing strateg...

Influencer Marketing: Is it Really Compatible with SaaS Companies? 2020-03-31

Influencer Marketing: Is it Really Compatible with SaaS Comp...

Influencers are the new cool kids. We see them work every day with the best...

14 in-House Tips to Make Remote Work A Reality for Your Business 2020-03-26

14 in-House Tips to Make Remote Work A Reality for Your Busi...

The current COVID-19 crisis has turned our company (and many, many others) ...

The Starter Guide to Instagram Marketing for Beginners 2020-03-23

The Starter Guide to Instagram Marketing for Beginners

Ever since its creation back in 2010, Instagram has been growing exponentia...

Online reviews: How Can SaaS Companies Benefit From Them 2020-03-19

Online reviews: How Can SaaS Companies Benefit From Them

The collaborative aspect of the internet has completely changed the way we ...

3 Actions All SaaS Businesses Should do on Social Media 2020-03-17

3 Actions All SaaS Businesses Should do on Social Media

Social media is a given for most B2C businesses. But what about B2B SaaS co...

Here’s What’s in Mention x HubSpot’s Instagram Engagement Report 2020 2020-02-26

Here’s What’s in Mention x HubSpot’s Instagram Engagement Re...

Instagram is constantly changing. This is why we’ve collected and studied...

75 Key Social Media Statistics Marketers Need to Know in 2020 2020-02-19

75 Key Social Media Statistics Marketers Need to Know in 202...

To build your brand, you need to understand and master the social media pla...

#Mention5DaysofXmas — 5 Premium Marketing Resource Stacks For 2020 2019-12-23

#Mention5DaysofXmas — 5 Premium Marketing Resource Stacks Fo...

Christmas is just around the corner and we’re feeling extra generous this...

13 of the Best ‘Holiday’ Marketing Campaigns to Draw Last-minute Inspiration from 2019-12-03

13 of the Best ‘Holiday’ Marketing Campaigns to ...

It may come as a surprise, but the 'holiday marketing season' isn't only du...

#Halloween2019: The Good, the Bad and the Spooky 2019-10-31

#Halloween2019: The Good, the Bad and the Spooky

It’s that time of the year again, boys and ghouls! We love Halloween here...

5 Tips to Increase Engagement With your Brand on Social Media 2019-06-25

5 Tips to Increase Engagement With your Brand on Social Medi...

Social media is one of the most, if not the most, effective way to increase...

10 Awesome Mention Features You Didn’t Know Existed 2019-06-20

10 Awesome Mention Features You Didn’t Know Existed

We marketers and PR professionals are using so many tools on a daily basis ...

4-Step Guide to Create Your Social Media Publishing Calendar 2019-06-18

4-Step Guide to Create Your Social Media Publishing Calendar

Whether you like it or not, social media is no longer a nice-to-have. It ma...

4 Reasons Why The FIFA Women's World Cup 2019 Is a Game Changer 2019-06-05

4 Reasons Why The FIFA Women's World Cup 2019 Is a Game...

It’s FIFA World Cup time! This means that millions of sports fans will be...

[Infographic] 5 Online Trends Financial Institutions Need to Adopt to Stay Competitive in 2019 2019-05-14

[Infographic] 5 Online Trends Financial Institutions Need to...

We all know that the future of banking is online. In addition to 10 of the ...

Event Monitoring: What We Learned From #MarchMadness 2019-04-10

Event Monitoring: What We Learned From #MarchMadness

Do you know what #MarchMadness is? Along with the Super Bowl and the soccer...

Instagram Engagement Report 2019: The more hashtags, the less engagement 2019-03-18

Instagram Engagement Report 2019: The more hashtags, the les...

This short post is the last of a series of five in which we share some of t...

Instagram Engagement Report 2019: Tagging Users Doesn't Generate Engagement 2019-03-15

Instagram Engagement Report 2019: Tagging Users Doesn't...

This short post is the fourth of a series of five in which we share some of...

Instagram Engagement Report 2019: The 19 Most Engaging Hashtags in 2018 2019-03-13

Instagram Engagement Report 2019: The 19 Most Engaging Hasht...

This short post is the third of a series of five in which we share some of ...

Instagram Engagement Report 2019: The 19 Most Used Hashtags in 2018 2019-03-11

Instagram Engagement Report 2019: The 19 Most Used Hashtags ...

This short post is the second of a series of five in which we share some of...

4 Things You Need to Know That Went Down at the 2019 Oscars 2019-02-27

4 Things You Need to Know That Went Down at the 2019 Oscars

This past Sunday marked the the 91st Academy Awards Ceremony in Beverly Hil...

Instagram Engagement Report 2019: What We Learned From 48+ Million Posts 2019-02-27

Instagram Engagement Report 2019: What We Learned From 48+ M...

According to recent stats (2019), Instagram is the 5th most populated socia...

Video Content Gets the Most Engagement on Instagram 2019-02-27

Video Content Gets the Most Engagement on Instagram

We have been preaching this for quite some time now: video is the most effe...

Super Bowl 2019: 10 Brands That Dominated the Ads 2019-02-07

Super Bowl 2019: 10 Brands That Dominated the Ads

This past Sunday marked the 53rd edition of the highly-anticipated SuperBo...

4 Steps to Help You Become a Data Driven Company in 2019 2019-02-05

4 Steps to Help You Become a Data Driven Company in 2019

We all know how important it is to use data to help us make better business...

Event Monitoring: 4 Marketing Lessons From #CES2019 2019-01-17

Event Monitoring: 4 Marketing Lessons From #CES2019

Las Vegas’ CES, or Consumer Electric Show, is the biggest event in the wo...

5 Marketing Lessons Every Retail Brand Should Apply in 2019 2018-12-26

5 Marketing Lessons Every Retail Brand Should Apply in 2019

November was one of the highest grossing months in terms of revenue for man...

6 Ways Retail Brands Can Leverage Media Monitoring 2018-12-20

6 Ways Retail Brands Can Leverage Media Monitoring

The internet and social media has revolutionized the way brands – spe...

3 Signs Retail Brands Need a Media Monitoring Tool in 2023 2018-12-14

3 Signs Retail Brands Need a Media Monitoring Tool in 2023

The internet has changed us as consumers in many ways: especially, how we t...

18 PR Tools to Improve Your Brand Performance 2018-10-01

18 PR Tools to Improve Your Brand Performance

From the outside, PR may look like an easy-peasy job. After all, PR pr...

How to Monitor Your Product Launch: Lessons from #AppleEvent2018 2018-09-24

How to Monitor Your Product Launch: Lessons from #AppleEvent...

Running a product launch can be one of the most stressful times in a market...

4 Ways Schools Can Benefit From Social Listening 2018-09-12

4 Ways Schools Can Benefit From Social Listening

Did you know that marketing and PR professionals working for higher-educati...

Organic Influencer Marketing: 4 Steps to Turn Them Into Brand Advocates 2018-08-29

Organic Influencer Marketing: 4 Steps to Turn Them Into Bran...

Did you know almost 1 in 2 consumers will believe anything an influencer s...

Lessons Learned From Analyzing 1,000,000,000 Company Mentions 2014-03-20

Lessons Learned From Analyzing 1,000,000,000 Company Mention...

...

Never Send a Gift: 9 Prominent Journalists Tell You How to Show a Reporter Gratitude 2014-01-28

Never Send a Gift: 9 Prominent Journalists Tell You How to S...

This is a guest post from Danny Schreiber, lead marketer at Zapier, a tool ...

Mention is Now Integrated with Evernote, Salesforce, Zendesk & 250+ More Through Zapier 2013-11-25

Mention is Now Integrated with Evernote, Salesforce, Zendesk...

More than ever before, today’s companies need to use multiple software to...

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