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Read all our articles written by Clément René

Clément René

Clément is a Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian cafés or exploring the city with his dog.

Content Marketer @Mention

Social Listening: Everything to Know Before You Start 2021-04-20

Social Listening: Everything to Know Before You Start

Are you new to social listening? This post tells you everything you need to...

10 Ways Financial Institutions Can Use Social Listening 2020-09-18

10 Ways Financial Institutions Can Use Social Listening

As the finance industry is going through a digital transformation, social m...

[New Guide] Social Media Management for Financial Institutions 2020-09-08

[New Guide] Social Media Management for Financial Institutio...

Whether they are retail brands, sports teams, libraries or even restaurants...

Beginner’s Guide to doing Content Curation the Right Way 2020-05-18

Beginner’s Guide to doing Content Curation the Right Way

Do you know how much data we  — humans — create every day ...

6 Ways to Utilize Social Media for Financial Institutions 2020-04-21

6 Ways to Utilize Social Media for Financial Institutions

Banks, payment and insurance companies need to appeal to all types of custo...

The Starter Guide to Twitter Marketing for Beginners 2020-04-20

The Starter Guide to Twitter Marketing for Beginners

What is Twitter marketing? Twitter marketing is a digital marketing strateg...

Influencer Marketing: Is it Really Compatible with SaaS Companies? 2020-03-31

Influencer Marketing: Is it Really Compatible with SaaS Comp...

Influencers are the new cool kids. We see them work every day with the best...

14 in-House Tips to Make Remote Work A Reality for Your Business 2020-03-26

14 in-House Tips to Make Remote Work A Reality for Your Busi...

The current COVID-19 crisis has turned our company (and many, many others) ...

The Starter Guide to Instagram Marketing for Beginners 2020-03-23

The Starter Guide to Instagram Marketing for Beginners

Ever since its creation back in 2010, Instagram has been growing exponentia...

Online reviews: How Can SaaS Companies Benefit From Them 2020-03-19

Online reviews: How Can SaaS Companies Benefit From Them

The collaborative aspect of the internet has completely changed the way we ...

3 Actions All SaaS Businesses Should do on Social Media 2020-03-17

3 Actions All SaaS Businesses Should do on Social Media

Social media is a given for most B2C businesses. But what about B2B SaaS co...

Here’s What’s in Mention x HubSpot’s Instagram Engagement Report 2020 2020-02-26

Here’s What’s in Mention x HubSpot’s Instagram Engagement Re...

Instagram is constantly changing. This is why we’ve collected and studied...

75 Key Social Media Statistics Marketers Need to Know in 2020 2020-02-19

75 Key Social Media Statistics Marketers Need to Know in 202...

To build your brand, you need to understand and master the social media pla...

#Mention5DaysofXmas — 5 Premium Marketing Resource Stacks For 2020 2019-12-23

#Mention5DaysofXmas — 5 Premium Marketing Resource Stacks Fo...

Christmas is just around the corner and we’re feeling extra generous this...

13 of the Best ‘Holiday’ Marketing Campaigns to Draw Last-minute Inspiration from 2019-12-03

13 of the Best ‘Holiday’ Marketing Campaigns to ...

It may come as a surprise, but the 'holiday marketing season' isn't only du...

#Halloween2019: The Good, the Bad and the Spooky 2019-10-31

#Halloween2019: The Good, the Bad and the Spooky

It’s that time of the year again, boys and ghouls! We love Halloween here...

5 Tips to Increase Engagement With your Brand on Social Media 2019-06-25

5 Tips to Increase Engagement With your Brand on Social Medi...

Social media is one of the most, if not the most, effective way to increase...

9 Awesome Mention Features You Didn’t Know Existed 2019-06-20

9 Awesome Mention Features You Didn’t Know Existed

We marketers and PR professionals are using so many tools on a daily basis ...

4-Step Guide to Create Your Social Media Publishing Calendar 2019-06-18

4-Step Guide to Create Your Social Media Publishing Calendar

Whether you like it or not, social media is no longer a nice-to-have. It ma...

4 Reasons Why The FIFA Women's World Cup 2019 Is a Game Changer 2019-06-05

4 Reasons Why The FIFA Women's World Cup 2019 Is a Game...

It’s FIFA World Cup time! This means that millions of sports fans will be...

[Infographic] 5 Online Trends Financial Institutions Need to Adopt to Stay Competitive in 2019 2019-05-14

[Infographic] 5 Online Trends Financial Institutions Need to...

We all know that the future of banking is online. In addition to 10 of the ...

Event Monitoring: What We Learned From #MarchMadness 2019-04-10

Event Monitoring: What We Learned From #MarchMadness

Do you know what #MarchMadness is? Along with the Super Bowl and the soccer...

Instagram Engagement Report 2019: The more hashtags, the less engagement 2019-03-18

Instagram Engagement Report 2019: The more hashtags, the les...

This short post is the last of a series of five in which we share some of t...

Instagram Engagement Report 2019: Tagging Users Doesn't Generate Engagement 2019-03-15

Instagram Engagement Report 2019: Tagging Users Doesn't...

This short post is the fourth of a series of five in which we share some of...

Instagram Engagement Report 2019: The 19 Most Engaging Hashtags in 2018 2019-03-13

Instagram Engagement Report 2019: The 19 Most Engaging Hasht...

This short post is the third of a series of five in which we share some of ...

Instagram Engagement Report 2019: The 19 Most Used Hashtags in 2018 2019-03-11

Instagram Engagement Report 2019: The 19 Most Used Hashtags ...

This short post is the second of a series of five in which we share some of...

4 Things You Need to Know That Went Down at the 2019 Oscars 2019-02-27

4 Things You Need to Know That Went Down at the 2019 Oscars

This past Sunday marked the the 91st Academy Awards Ceremony in Beverly Hil...

Instagram Engagement Report 2019: What We Learned From 48+ Million Posts 2019-02-27

Instagram Engagement Report 2019: What We Learned From 48+ M...

According to recent stats (2019), Instagram is the 5th most populated socia...

Video Content Gets the Most Engagement on Instagram 2019-02-27

Video Content Gets the Most Engagement on Instagram

We have been preaching this for quite some time now: video is the most effe...

Super Bowl 2019: 10 Brands That Dominated the Ads 2019-02-07

Super Bowl 2019: 10 Brands That Dominated the Ads

This past Sunday marked the 53rd edition of the highly-anticipated Sup...

4 Steps to Help You Become a Data Driven Company in 2019 2019-02-05

4 Steps to Help You Become a Data Driven Company in 2019

We all know how important it is to use data to help us make better business...

Event Monitoring: 4 Marketing Lessons From #CES2019 2019-01-17

Event Monitoring: 4 Marketing Lessons From #CES2019

Las Vegas’ CES, or Consumer Electric Show, is the biggest event in the wo...

5 Marketing Lessons Every Retail Brand Should Apply in 2019 2018-12-26

5 Marketing Lessons Every Retail Brand Should Apply in 2019

November was one of the highest grossing months in terms of revenue for man...

6 Ways Retail Brands Can Leverage Media Monitoring 2018-12-20

6 Ways Retail Brands Can Leverage Media Monitoring

The internet and social media has revolutionized the way brands – spe...

3 Signs Retail Brands Need a Media Monitoring Tool in 2024 2018-12-14

3 Signs Retail Brands Need a Media Monitoring Tool in 2024

The internet has changed us as consumers in many ways: especially, how we t...

18 PR Tools to Improve Your Brand Performance 2018-10-01

18 PR Tools to Improve Your Brand Performance

From the outside, PR may look like an easy-peasy job. After all, PR pr...

How to Monitor Your Product Launch: Lessons from #AppleEvent2018 2018-09-24

How to Monitor Your Product Launch: Lessons from #AppleEvent...

Running a product launch can be one of the most stressful times in a market...

4 Ways Schools Can Benefit From Social Listening 2018-09-12

4 Ways Schools Can Benefit From Social Listening

Did you know that marketing and PR professionals working for higher-educati...

Organic Influencer Marketing: 4 Steps to Turn Them Into Brand Advocates 2018-08-29

Organic Influencer Marketing: 4 Steps to Turn Them Into Bran...

Did you know almost 1 in 2 consumers will believe anything an influencer s...

Lessons Learned From Analyzing 1,000,000,000 Company Mentions 2014-03-20

Lessons Learned From Analyzing 1,000,000,000 Company Mention...

...

Never Send a Gift: 9 Prominent Journalists Tell You How to Show a Reporter Gratitude 2014-01-28

Never Send a Gift: 9 Prominent Journalists Tell You How to S...

This is a guest post from Danny Schreiber, lead marketer at Zapier, a tool ...

Mention is Now Integrated with Evernote, Salesforce, Zendesk & 250+ More Through Zapier 2013-11-25

Mention is Now Integrated with Evernote, Salesforce, Zendesk...

More than ever before, today’s companies need to use multiple software to...

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