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Read all our articles written by Irina Weber

Irina Weber

My name is Irina Weber, a freelance writer, and content strategist. I love helping brands to create, publish, repurpose, and distribute content through different marketing channels. I am a regular contributor to a lot of media outlets like SEW, SME, SMT, CMI, etc.

Freelance Writer @Mention

10 Best Practices for Google My Business 2023-06-21

10 Best Practices for Google My Business

Any business wants to improve its visibility on Google searches, and it req...

10 Best Keyword Research Tools to Use in 2023 2022-12-28

10 Best Keyword Research Tools to Use in 2023

While Google is getting better and better at search intent, you should get ...

How to Come Up with a Great Business Name 2022-11-09

How to Come Up with a Great Business Name

Every business needs a great name. No matter your industry, you will need a...

10 Smart Tips to Nail Black Friday and Cyber Monday Promotions 2022-09-14

10 Smart Tips to Nail Black Friday and Cyber Monday Promotio...

Black Friday and Cyber Monday are two of the year’s biggest shopping ...

10 Free Marketing Tools for E-commerce 2022-07-20

10 Free Marketing Tools for E-commerce

Online shopping has experienced tremendous growth since the COVID-19 pandem...

Rebranding 101: Everything You Need to Know for a Successful Campaign 2022-03-09

Rebranding 101: Everything You Need to Know for a Successful...

When you start your business, you don’t always consider your branding a p...

How to Conduct a Brand Visual Audit of Your Website 2021-12-22

How to Conduct a Brand Visual Audit of Your Website

Fine feathers make fine birds, says an old proverb, and it applies to many ...

9 Ways to Create Positive Word of Mouth Advertising 2021-09-29

9 Ways to Create Positive Word of Mouth Advertising

No matter what business you have, whether it is an online business or a bri...

5 Effective Tips From Content Marketing Experts to Win in 2021 2021-05-19

5 Effective Tips From Content Marketing Experts to Win in 20...

Due to the COVID-19 pandemic that caught us napping, it is interesting to h...

4 Smart Ways to Consolidate Your Content for SEO 2021-02-10

4 Smart Ways to Consolidate Your Content for SEO

All SEO strategies that were ever created served one purpose. They were dev...

6 Untapped Ways To Create An Engaging User Experience 2020-09-24

6 Untapped Ways To Create An Engaging User Experience

All developers, business owners, webmasters, and people who want to create ...

4 Simple Ways to Organize Social Media Tasks 2020-03-03

4 Simple Ways to Organize Social Media Tasks

Social media marketing is constantly bringing new challenges and new opport...

6 Hyperlocal Marketing Tips to Grow Your Business 2019-11-20

6 Hyperlocal Marketing Tips to Grow Your Business

An effective hyperlocal marketing strategy will increase your local presenc...

7 Tips to Increase Your Content Marketing Strategy's Conversion Rates 2019-07-11

7 Tips to Increase Your Content Marketing Strategy's Co...

Creating a compelling conversion-oriented content is important for an effec...

13 Tips to Help You Create SEO Friendly Content 2019-03-27

13 Tips to Help You Create SEO Friendly Content

Optimizing for both search engines and users is one of the most important t...

6 Effective Tips to Engage Brand Advocates 2019-01-29

6 Effective Tips to Engage Brand Advocates

It might not look obvious, but every customer service inquiry, message, and...

8 Marketing Tactics to Boost Your Mobile Conversion Rates 2018-10-12

8 Marketing Tactics to Boost Your Mobile Conversion Rates

It’s no surprise, but the number of mobile users continues to grow wi...

6 Things Content Marketers Need to Know About Google's Latest Update 2018-08-23

6 Things Content Marketers Need to Know About Google's ...

Owning over 67% of the global search engine market share, Google is inargu...

YouTube Marketing: 7 Smart Ways to Grow Your Channel 2018-05-23

YouTube Marketing: 7 Smart Ways to Grow Your Channel

YouTube marketing can be defined as the process of promoting a company and ...

7 Top Tips to Create a Killer Video Content Strategy 2018-04-17

7 Top Tips to Create a Killer Video Content Strategy

Video is a powerful content medium for storytelling. It can have a big impa...

7 High-Impact Ways to Elevate Your Local Business Online 2018-02-26

7 High-Impact Ways to Elevate Your Local Business Online

Does your local online business have enough clients and customers? Do you w...

5 Subtle Ways to Increase Website Traffic 2017-10-09

5 Subtle Ways to Increase Website Traffic

One of the biggest challenges we all face when starting with inbound market...

7 Interesting Google Analytics Alternatives to Consider 2017-09-06

7 Interesting Google Analytics Alternatives to Consider

Every online marketer knows that analytics are crucial to understanding why...

10 Smart SEO Tools to Monitor Backlinks 2017-07-13

10 Smart SEO Tools to Monitor Backlinks

Over the past few years, so much of SEO has changed. But one thing left unt...

5 SEO Automation Tools for Better Search Rankings 2017-07-12

5 SEO Automation Tools for Better Search Rankings

Quality SEO services are usually expensive and hard to find, since they req...

9 Professional White Label Marketing Tools for Digital Agencies 2017-05-13

9 Professional White Label Marketing Tools for Digital Agenc...

Every agency wants to run its online business smoothly and efficiently, reg...

15 Awesome SEO Competitor Analysis Tools 2017-03-06

15 Awesome SEO Competitor Analysis Tools

Everyone knows to keep your friends close and your enemies closer. It doesn...

5 Awesome Ways to Start Collecting Ecommerce Reviews 2017-01-26

5 Awesome Ways to Start Collecting Ecommerce Reviews

Product reviews are one of the greatest sales tools for ecommerce merchants...

6 Rockstar Marketing Agency Software Tools to Try 2016-12-13

6 Rockstar Marketing Agency Software Tools to Try

There are many creative and digital agencies and companies that still use ...

7 Unrivaled Tactics to Drive Website Conversions 2016-07-14

7 Unrivaled Tactics to Drive Website Conversions

You know people are always looking for solutions on Google. But how can you...

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