Read all our articles written by Joei Chan

2017-10-04

5 Social Media Videos to Boost Your Social Engagement Today

Our generation is watching a ton of social media videos. Facebook and Snapc...

2017-09-21

Instagram Hashtags: Lessons from 5 Awesome Branded Campaigns

Whenever my colleagues ask, “hey Joei, where did you go for lunch today?�...

2017-09-15

5 Ways to Proactively Improve Your Online Reputation

You may love your brand and think it’s amazing. And maybe your girlfriend...

2017-09-01

Top 6 B2B Influencers You Should be Working with Today

As firm believers of influencer marketing, we’ve worked with a ton of gre...

2017-08-18

5 Online Branding Mistakes You Can't Afford to Make

Online branding. It’s that elusive but powerful thing that influences buy...

2017-08-02

How to Improve Your Crisis Management with Monitoring Tools

When your brand is in crisis, you need three things by your side: lots of c...

2017-07-28

5 Easy Steps to Start Getting Better Online Reviews

It doesn’t matter how good you think you are. What matters is how good&nb...

2017-07-24

4 Effective Ways to Leverage Online Reviews for Your Busines...

Whether you’re ready for it or not, your customers love leaving online re...

2017-07-06

5 Key Elements of a Perfect Product Video

So, what’s Mention anyway? We get that question a lot. The thing is, it&#...

2017-06-23

How to Turn a Brand Crisis Into a PR Win

When people said mean things about you as a kid, your mom told you to ignor...

2017-06-08

6 Signs You Need to Start Tracking Your PR ROI Better

Get people to say nice things about your brand. That’s what PR is. Simple...

2017-05-31

8 Competitive Monitoring Metrics You Need to Outsmart Your C...

When I was nine years old, I ran home and told my mom with a wide grin on m...

2017-05-11

How to Start a Data-driven Social Media Marketing Strategy

Big disclaimer: I’m not a “data geek” – at least not in the...

2017-05-10

Save Time Measuring Mentions with Automated Reports

You love our customizable dashboard exports, so we’re stepping it up with...

2017-03-29

Why and How Marketers Should Leverage Micro-Moments Marketin...

“I want it NOW.” That sounds like something a toddler in the terrible t...

2017-03-27

5 Competitive Monitoring Tips to Stay Ahead of Your Competit...

Competitive analysis. Another one of those business jargons that sound vagu...

2017-03-13

5 Opportunities You’ll Miss if You’re not Monitoring Social ...

A lot of companies are on social media “just because.” But ther...

2017-03-07

Get Full Media Coverage by Monitoring Broadcast Mentions on ...

In the age of Netflix, Amazon Prime Video and podcasts, it’s easy to cons...

2017-02-23

Social Customer Service: Lessons from 5 of Our Favorite Bran...

Traditionally, customer service was thought of as a post-sale activity. Mar...

2017-02-16

Business Lessons from 4 Successful Entrepreneurs [Video]

We’re living in a time in which entrepreneurship seems glamorous. Everybo...

2017-01-17

Customer Acquisition: 15 Resources You Need to Reach, Conver...

Marketing – it’s growing a brand; it’s spreading word of mouth; i...

2016-12-27

5 Surprising Reasons to Monitor Your Brand

Whether or not you agree with this saying, “the customer is always right,...

2016-12-01

5 Must-Have Tools to Help You Manage a Social Media Crisis

Nobody wants to deal with crises. They’re not fun. Most of us just avoid ...

2016-11-14

How Will AI Change SEO in 2017? [Video]

How will improvements in artificial intelligence change SEO? In this new ep...

2016-10-18

6 Ways to Build Customer Loyalty with Great Social Support

In the past, if you made a customer unhappy, you lose the customer, and may...

2016-09-14

How to Recruit Students on Their Favorite Social Networks

Folks, it’s time to change student recruiting. In fact, most recruitment ...

2016-08-15

5 Ways Social Listening Helps You Collect Better Product Fee...

Steve Jobs famously declared in 2010 that “no one is going to buy a big p...

2016-07-28

Content Marketing Predictions for 2017 from Our Favorite Inf...

Wouldn’t it be great to take a peek inside the minds of really smart mark...

2016-06-30

Email Segmentation: Boosting Our Open Rates One Send at a Ti...

Every month, you see a new “email is dead” blog post, or a new “email...

2016-06-09

Why and How You Should Start Smarketing like HubSpot Right N...

I don’t know about you, but when I want to buy something, I go on Google....

2016-03-23

6 Big Online Marketing Mistakes (and How to Prevent Them)

Online marketing can be overwhelming. You could be spending hours writing b...