Read all our articles written by Patrick Whatman

2019-11-15

Build Your Social Media Crisis Management Plan in 10 Steps

A communications crisis can strike at any time. It could be a faulty produc...

2019-05-24

14 of the Very Best Reporting Tools for Agencies

In 2018, more than half of agency leaders reported growth in revenue (56%) ...

2018-05-22

BTS Fans: Meet The World's Most Passionate Twitter Foll...

Twitter is a wonderful place for fans. No matter your passions, you’r...

2018-05-15

Twitter Stats: 13 New Data Points for Social Media Marketers

Every marketer needs data. Not that data. Marketing data. Data to help...

2018-04-25

Social Mythbusters: Does Using Instagram Hashtags Mean More ...

Suppose I told you I have proof that Instagram hashtags don’t increase In...

2018-04-19

9 Growth Tactics for More Instagram Followers

Instagram is a powerful social media platform that can help businesses and ...

2018-04-10

10 Instagram Tricks & Tactics That Increase Engagement ...

Instagram engagement is pretty much the Holy Grail for social media markete...

2018-03-27

Analysis of 11 Billion Mentions: Social Media is More Negati...

Ever get the feeling that the internet is becoming more negative? That peop...

2018-03-21

Instagram Statistics: The Big Lessons from our Study of 115 ...

Brands, social media marketers, and tech-heads everywhere are always lookin...

2018-03-06

Create Your Social Media Competitive Report in Seconds

If you’re building your brand on social media, you already know it...

2018-02-19

Your 5-Step Brand Reputation Management Action Plan

Do you know what customers – and potential customers – think a...

2018-01-25

Brand Reputation: How Leading Businesses Protect Their Image...

Online reputation is a huge talking point in the digital world. We can all ...

2018-01-11

Make Brand Analysis Automatic With Our Improved Business Rep...

Let’s face it, reporting is a drag. Whether you’re an agency an...

2017-11-28

Social Analysis From Black Friday & Cyber Monday

We’re in the silly season. In the mad dash to Christmas, shoppers are...

2017-11-16

The 10 Most Important Social Media Metrics to Monitor

Great marketing requires good data. You can’t know whether you’re makin...

2017-11-09

5 Reasons Why Google Alerts Just Aren’t Enough Anymore

If you’re in marketing or communications, you’re almost certain...

2017-10-30

Halloween 2017: Top Social Media Trends on Halloween Eve

This is a busy time for brands and marketers. The calendar is full from now...

2017-10-25

Hospital Marketing: Reputation Management for Doctors &...

Most of us probably never think about hospitals as businesses with marketin...

2017-09-29

#Inbound17: Key Advice from the Marketing Experts [Video]

Couldn’t make it to Inbound17? Shame on you! It was a wonderful event...

2017-09-19

Reputation Management for Hotels: A Strategic Guide

Running a hotel is tough. There are so many moving parts: the cleaning, the...

2017-09-13

#AppleEvent: What We Learned From 500,000+ Social Mentions

When Apple makes a big announcement, it’s usually a game-changer.&nbs...

2017-08-30

Rebranding Your Business? 5 Key Questions to Ask

Rebranding your business is a big step. You’ve already built a name a...

2017-08-03

A CMO’s Guide to Online Reputation Management

Your reputation can be a hard thing to define. As an executive, you like to...

2017-08-01

5 of the Biggest Client Communication Mistakes an Agency Can...

Communications is a tricky business. On the one hand, there are more a...

2017-07-20

8 Essential Tools for Online Reputation Management

As social media and other online platforms have become more prevalent, mana...

2017-06-22

Track Your Brand Impact With the "Spread" Feature

Do you know which news articles, mentions, and influencers bring your brand...

2017-06-21

Agencies: How to Track Marketing Campaigns from Start to End

Your digital agency launches countless marketing campaigns. They ...

2017-06-07

Agencies: 5 Strategies to Help Clients Build Their Marketing...

Many marketing agencies know the feeling: a new client wants to know how yo...

2017-05-25

The Nice Guys: Three Great Nonprofits Using Mention for Good

Ever dreamed about saving the world? How about just making a difference? As...

2017-05-17

Event Marketing: How to Monitor Your Trade Show

Some of us go to one or two big corporate events a year – maybe. The...

2017-05-09

8 Tactics for Increasing Your Twitter Reach

As a marketing channel, Twitter’s no longer optional. Everyone’s using ...

2017-05-04

5 Ways Agencies Can Improve Client Relationships

Every agency wants that perfect client. The one that knows what they want, ...

2017-04-26

8 Tips for Better Instagram Marketing for Business

If your business isn’t on Instagram these days, you’d better ha...

2017-04-18

4 Platforms to Dive Into Social Media Video Marketing

In 1981, MTV’s arrival changed the shape of the music industry. Sudde...

2017-04-07

Why Smart Businesses Rely on Mention's Media Monitoring...

Some people make their clothes from scratch. But for most of us, it’s...

2017-04-05

How the Sudden Facebook and Instagram API Changes Affect Men...

As you’ve probably seen in the news, Facebook is currently facing que...

2017-04-04

How to Tag Mentions Automatically for More Efficient Monitor...

If you’re a seasoned Mention user, you already know about tags. They help...

2017-03-28

7 Excellent Productivity Tools for Marketing Managers

Coordinating any team can be a challenge. You have a collection of distinct...

2017-03-22

Protect Your Reputation: Monitor Review Sites with Mention

We’ve talked about this before: your brand’s reputation is too importan...

2017-03-15

9 Keys to Truly Excellent Facebook Marketing

So you’ve decided to market your brand on Facebook. Wise choice. No matte...

2017-03-10

Digital Marketing Strategy: An A to Z Glossary

Digital marketers love to throw words around. Some of them might not mean a...

2017-03-08

Case Studies: Three Lead Generation Strategies That Really W...

If you struggle to generate good leads for your company, you’re not alone...

2017-02-22

Build Custom Monitoring Dashboards for Your Marketing Metric...

We all know the expression “the customer is always right.” Our customer...

2017-02-07

The 7 Biggest Social Media Monitoring Mistakes You Can Make

We all know the feeling. You get a brand new toy, and all you can think abo...

2017-01-10

22 Social Media Resources for a Stunning Strategy

Social media marketing sounds like a simple enough task. You’ve got a gre...

2016-11-23

INBOUND 2016: Lessons from 20 World-Class Marketing Experts

INBOUND 2016 was over in a blur. Three nights, four days. Countless seminar...

2016-11-03

5 Schools With Great Social Marketing Strategies

Colleges are big businesses. Schools usually have huge marketing teams work...

2016-10-06

Competitive Monitoring: How to Build a Strategy in 4 Steps

Every smart brand knows the value of analyzing competitors. To really nail ...

2016-09-27

Introducing Mention’s Instagram Analysis Tools

Instagram marketing is huge business. The network sees more than 400 millio...

2016-09-15

How Monitoring Supercharges Your Social Recruiting

Remember looking for jobs in the local newspaper? Or tearing phone numbers ...

2016-08-25

Agencies: Find Clients More Effectively With Monitoring

Every agency is looking for the perfect client. A brand that knows what it ...

2016-07-21

How Clever Newsjacking Helps Geckoboard Make a Splash

A significant event is on the horizon – maybe a global sports tournam...

2016-05-09

5 Keys to a People-Focused Inbound Marketing Strategy

How’s your inbound marketing strategy? A little stale? If you’re lookin...

2016-04-21

Boolean Operators: Pinpoint Media Monitoring

It’s a great problem to have: what if you’re just too popular? It happe...

2016-04-07

5 Killer Tools for Better Social Marketing

Social media marketing is bigger than ever. You basically have to be doing ...

2016-04-01

Mention Spike: Urgent Alerts When You Need Them

We live in an immediate world. It’s no longer acceptable to wait until to...