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Read all our articles written by Patrick Whatman

Patrick Whatman

Guest Blogger @Mention

Build Your Social Media Crisis Management Plan in 10 Steps 2019-11-15

Build Your Social Media Crisis Management Plan in 10 Steps

A communications crisis can strike at any time. It could be a faulty produc...

14 of the Very Best Reporting Tools for Agencies 2019-05-24

14 of the Very Best Reporting Tools for Agencies

In 2018, more than half of agency leaders reported growth in revenue (56%) ...

BTS Fans: Meet The World's Most Passionate Twitter Followers 2018-05-22

BTS Fans: Meet The World's Most Passionate Twitter Foll...

Twitter is a wonderful place for fans. No matter your passions, you’r...

Twitter Stats: 13 New Data Points for Social Media Marketers 2018-05-15

Twitter Stats: 13 New Data Points for Social Media Marketers

Every marketer needs data. Not that data. Marketing data. Data to help...

Social Mythbusters: Does Using Instagram Hashtags Mean More Engagement? 2018-04-25

Social Mythbusters: Does Using Instagram Hashtags Mean More ...

Suppose I told you I have proof that Instagram hashtags don’t increas...

9 Growth Tactics for More Instagram Followers 2018-04-19

9 Growth Tactics for More Instagram Followers

Instagram is a powerful social media platform that can help businesses and ...

10 Instagram Tricks & Tactics That Increase Engagement Rates 2018-04-10

10 Instagram Tricks & Tactics That Increase Engagement ...

Instagram engagement is pretty much the Holy Grail for social media markete...

Analysis of 11 Billion Mentions: Social Media is More Negative Than Ever 2018-03-27

Analysis of 11 Billion Mentions: Social Media is More Negati...

Ever get the feeling that the internet is becoming more negative? That peop...

Instagram Statistics: The Big Lessons from our Study of 115 Million Posts 2018-03-21

Instagram Statistics: The Big Lessons from our Study of 115 ...

Brands, social media marketers, and tech-heads everywhere are always lookin...

Create Your Social Media Competitive Report in Seconds 2018-03-06

Create Your Social Media Competitive Report in Seconds

If you’re building your brand on social media, you already know it...

Your 5-Step Brand Reputation Management Action Plan 2018-02-19

Your 5-Step Brand Reputation Management Action Plan

Do you know what customers – and potential customers – thi...

Brand Reputation: How Leading Businesses Protect Their Image Online 2018-01-25

Brand Reputation: How Leading Businesses Protect Their Image...

Online reputation is a huge talking point in the digital world. We can all ...

Make Brand Analysis Automatic With Our Improved Business Reports 2018-01-11

Make Brand Analysis Automatic With Our Improved Business Rep...

Let’s face it, reporting is a drag. Whether you’re an agency an...

Social Analysis From Black Friday & Cyber Monday 2017-11-28

Social Analysis From Black Friday & Cyber Monday

We’re in the silly season. In the mad dash to Christmas, shoppers are...

The 10 Most Important Social Media Metrics to Monitor 2017-11-16

The 10 Most Important Social Media Metrics to Monitor

Great marketing requires good data. You can’t know whether you’re makin...

5 Reasons Why Google Alerts Just Aren’t Enough Anymore 2017-11-09

5 Reasons Why Google Alerts Just Aren’t Enough Anymore

If you’re in marketing or communications, you’re almost certain...

Halloween 2017: Top Social Media Trends on Halloween Eve 2017-10-30

Halloween 2017: Top Social Media Trends on Halloween Eve

This is a busy time for brands and marketers. The calendar is full from now...

Hospital Marketing: Reputation Management for Doctors & Hospitals 2017-10-25

Hospital Marketing: Reputation Management for Doctors &...

Most of us probably never think about hospitals as businesses with marketin...

#Inbound17: Key Advice from the Marketing Experts [Video] 2017-09-29

#Inbound17: Key Advice from the Marketing Experts [Video]

Couldn’t make it to Inbound17? Shame on you! It was a wonderful event...

Reputation Management for Hotels: A Strategic Guide 2017-09-19

Reputation Management for Hotels: A Strategic Guide

Running a hotel is tough. There are so many moving parts: the cleaning, the...

#AppleEvent: What We Learned From 500,000+ Social Mentions 2017-09-13

#AppleEvent: What We Learned From 500,000+ Social Mentions

When Apple makes a big announcement, it’s usually a game-changer.&nbs...

Rebranding Your Business? 5 Key Questions to Ask 2017-08-30

Rebranding Your Business? 5 Key Questions to Ask

Rebranding your business is a big step. You’ve already built a name a...

A CMO’s Guide to Online Reputation Management 2017-08-03

A CMO’s Guide to Online Reputation Management

Your reputation can be a hard thing to define. As an executive, you like to...

5 of the Biggest Client Communication Mistakes an Agency Can Make 2017-08-01

5 of the Biggest Client Communication Mistakes an Agency Can...

Communications is a tricky business. On the one hand, there are more avenu...

8 Essential Tools for Online Reputation Management 2017-07-20

8 Essential Tools for Online Reputation Management

As social media and other online platforms have become more prevalent, mana...

Track Your Brand Impact With the "Spread" Feature 2017-06-22

Track Your Brand Impact With the "Spread" Feature

Do you know which news articles, mentions, and influencers bring your brand...

Agencies: How to Track Marketing Campaigns from Start to End 2017-06-21

Agencies: How to Track Marketing Campaigns from Start to End

Your digital agency launches countless marketing campaigns. They ...

Agencies: 5 Strategies to Help Clients Build Their Marketing Reach Online 2017-06-07

Agencies: 5 Strategies to Help Clients Build Their Marketing...

Many marketing agencies know the feeling: a new client wants to know how yo...

The Nice Guys: Three Great Nonprofits Using Mention for Good 2017-05-25

The Nice Guys: Three Great Nonprofits Using Mention for Good

Ever dreamed about saving the world? How about just making a difference? As...

Event Marketing: How to Monitor Your Trade Show 2017-05-17

Event Marketing: How to Monitor Your Trade Show

Some of us go to one or two big corporate events a year – maybe. ...

Increase Your Twitter Reach With These 8 Simple Strategies 2017-05-09

Increase Your Twitter Reach With These 8 Simple Strategies

As a social media platform, Twitter’s no longer optional. Everyone...

5 Ways Agencies Can Improve Client Relationships 2017-05-04

5 Ways Agencies Can Improve Client Relationships

Every agency wants that perfect client. The one that knows what they want, ...

8 Tips for Better Instagram Marketing for Business 2017-04-26

8 Tips for Better Instagram Marketing for Business

If your business isn’t on Instagram these days, you’d better ha...

4 Platforms to Dive Into Social Media Video Marketing 2017-04-18

4 Platforms to Dive Into Social Media Video Marketing

In 1981, MTV’s arrival changed the shape of the music industry. Sudde...

Why Smart Businesses Rely on Mention's Media Monitoring API 2017-04-07

Why Smart Businesses Rely on Mention's Media Monitoring...

Some people make their clothes from scratch. But for most of us, it’s...

How the Sudden Facebook and Instagram API Changes Affect Mention 2017-04-05

How the Sudden Facebook and Instagram API Changes Affect Men...

As you’ve probably seen in the news, Facebook is currently facing que...

How to Tag Mentions Automatically for More Efficient Monitoring 2017-04-04

How to Tag Mentions Automatically for More Efficient Monitor...

If you’re a seasoned Mention user, you already know about tags. They help...

7 Excellent Productivity Tools for Marketing Managers 2017-03-28

7 Excellent Productivity Tools for Marketing Managers

Coordinating any team can be a challenge. You have a collection of distinct...

Protect Your Reputation: Monitor Review Sites with Mention 2017-03-22

Protect Your Reputation: Monitor Review Sites with Mention

We’ve talked about this before: your brand’s reputation is too importan...

9 Keys to Truly Excellent Facebook Marketing 2017-03-15

9 Keys to Truly Excellent Facebook Marketing

So you’ve decided to market your brand on Facebook. Wise choice. No matte...

Digital Marketing Strategy: An A to Z Glossary 2017-03-10

Digital Marketing Strategy: An A to Z Glossary

Digital marketers love to throw words around. Some of them might not mean a...

Case Studies: Three Lead Generation Strategies That Really Work 2017-03-08

Case Studies: Three Lead Generation Strategies That Really W...

If you struggle to generate good leads for your company, you’re not alone...

Build Custom Monitoring Dashboards for Your Marketing Metrics 2017-02-22

Build Custom Monitoring Dashboards for Your Marketing Metric...

We all know the expression “the customer is always right.” Our customer...

The 7 Biggest Social Media Monitoring Mistakes You Can Make 2017-02-07

The 7 Biggest Social Media Monitoring Mistakes You Can Make

We all know the feeling. You get a brand new toy, and all you can think abo...

22 Social Media Resources for a Stunning Strategy 2017-01-10

22 Social Media Resources for a Stunning Strategy

Social media marketing sounds like a simple enough task. You’ve got a gre...

INBOUND 2016: Lessons from 20 World-Class Marketing Experts 2016-11-23

INBOUND 2016: Lessons from 20 World-Class Marketing Experts

INBOUND 2016 was over in a blur. Three nights, four days. Countless seminar...

5 Schools With Great Social Marketing Strategies 2016-11-03

5 Schools With Great Social Marketing Strategies

Colleges are big businesses. Schools usually have huge marketing teams work...

Competitive Monitoring: How to Build a Strategy in 4 Steps 2016-10-06

Competitive Monitoring: How to Build a Strategy in 4 Steps

Every smart brand knows the value of analyzing competitors. To really nail ...

Introducing Mention’s Instagram Analysis Tools 2016-09-27

Introducing Mention’s Instagram Analysis Tools

Instagram marketing is huge business. The network sees more than 400 millio...

How Monitoring Supercharges Your Social Recruiting 2016-09-15

How Monitoring Supercharges Your Social Recruiting

Remember looking for jobs in the local newspaper? Or tearing phone numbers ...

Agencies: Find Clients More Effectively With Monitoring 2016-08-25

Agencies: Find Clients More Effectively With Monitoring

Every agency is looking for the perfect client. A brand that knows what it ...

How Clever Newsjacking Helps Geckoboard Make a Splash 2016-07-21

How Clever Newsjacking Helps Geckoboard Make a Splash

A significant event is on the horizon – maybe a global sports tournam...

5 Keys to a People-Focused Inbound Marketing Strategy 2016-05-09

5 Keys to a People-Focused Inbound Marketing Strategy

How’s your inbound marketing strategy? A little stale? If you’re lookin...

Boolean Operators: Pinpoint Media Monitoring 2016-04-21

Boolean Operators: Pinpoint Media Monitoring

It’s a great problem to have: what if you’re just too popular? It happe...

5 Killer Tools for Better Social Marketing 2016-04-07

5 Killer Tools for Better Social Marketing

Social media marketing is bigger than ever. You basically have to be doing ...

Mention Spike: Urgent Alerts When You Need Them 2016-04-01

Mention Spike: Urgent Alerts When You Need Them

We live in an immediate world. It’s no longer acceptable to wait until to...

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