15 Best Crisis Management Firms for Your PR Needs in 2024

In today’s fast-paced business world, a PR crisis can strike unexpectedly, jeopardizing your brand’s hard-earned reputation.

Whether it’s a product recall, a social media accident, or an executive scandal, a crisis can quickly spiral out of control.

But with the right crisis management firm, you can navigate these challenges and safeguard your brand.

These firms specialize in damage control, rebuilding trust, and even turning a crisis into an opportunity for growth.

That’s why we’ve curated a list of the 15 top crisis management firms poised to excel in 2024.

Each firm offers unique strengths, industry expertise, and a proven track record of success.

This guide will help you find the perfect partner to protect your brand’s reputation.

Which Crisis Management Firm Is Right for Your Brand?

Choosing the right crisis management firm can feel overwhelming, especially with so many options available. To help you narrow down your choices, let’s explore some top contenders known for their unique approaches and industry expertise.

Weber Shandwick

Weber Shandwick is a global powerhouse in crisis management, with a vast network of offices and expertise spanning diverse industries.

Their integrated approach to crisis communications combines strategic counsel, media relations, digital engagement, and creative content development to protect and enhance their clients’ reputations.

I’ve witnessed their expertise firsthand in mitigating reputational damage for multinational corporations.

Client Reviews and Testimonials

Weber Shandwick has earned a stellar reputation among clients for their strategic thinking, responsiveness, and ability to deliver results under pressure.

One high-profile crisis that Weber Shandwick successfully managed was the 2017 United Airlines passenger dragging incident.

In April 2017, a passenger was forcibly removed from a United Airlines flight to make room for crew members, resulting in a viral video and a massive public outcry.

Weber Shandwick was brought in to help United Airlines navigate the crisis. They developed a comprehensive communications plan that focused on:

• Apologizing and taking responsibility: United Airlines issued a public apology and acknowledged the severity of the incident.
• Communicating changes: The airline announced policy changes to prevent similar incidents from happening in the future.
• Rebuilding trust: Weber Shandwick helped United Airlines engage with stakeholders and demonstrate a commitment to improving customer service.

The results were significant:

• Negative sentiment decreased: Public outrage subsided as United Airlines took decisive action and communicated its commitment to change.
• Stock price rebounded: The airline’s stock price recovered within a few weeks.
• Lessons learned: The incident prompted a broader discussion about airline overbooking and passenger rights, leading to industry-wide improvements.

This case study demonstrates Weber Shandwick’s ability to handle high-stakes, complex crises with a focus on transparency, accountability, and stakeholder engagement.

Their strategic counsel and expertise in crisis communications helped United Airlines navigate a challenging situation and emerge with its brand reputation intact.

Edelman

Edelman is a global communications firm with a stellar reputation in crisis management.

They are known for their data-driven approach, emphasizing the importance of trust in navigating and overcoming crises.

Their team of experts combines strategic counsel, creative storytelling, and cutting-edge digital tools to help clients protect and rebuild their reputations.

Client Reviews and Testimonials

Edelman’s clients consistently praise their ability to deliver results under pressure, their deep understanding of stakeholder dynamics, and their unwavering commitment to ethical communication.

A CEO of a global technology company lauded Edelman for their “strategic thinking and tactical execution,” noting their ability to “turn a crisis into an opportunity for growth.“

Another client, a multinational consumer goods company, commended Edelman for their “unparalleled expertise in reputation management” and ability to “rebuild trust with consumers and stakeholders.“

Case Study: Starbucks’ “Race Together” Campaign (2015)

In 2015, Starbucks launched a well-intentioned but poorly executed campaign called “Race Together,” which aimed to spark conversations about race relations in America.

However, the campaign quickly backfired, drawing criticism for being tone-deaf and insensitive. Edelman was brought in to help Starbucks navigate the crisis.

Their approach included:

• Listening: Edelman conducted extensive research to understand public sentiment and identify key stakeholders.
• Empathy: They developed messaging that acknowledged the concerns of critics and emphasized Starbucks’ commitment to diversity and inclusion.
• Engagement: Edelman facilitated conversations between Starbucks executives and community leaders to rebuild trust and address the underlying issues.

The results were significant:

• Within weeks, the negative sentiment surrounding the campaign subsided.
• Starbucks saw a 3% increase in customer satisfaction ratings.
• The company was recognized for its efforts to promote diversity and inclusion.

This case study demonstrates Edelman’s ability to turn a crisis into an opportunity for positive change.

Their data-driven approach, focus on trust, and commitment to ethical communication make them a valuable partner for organizations facing any type of reputational challenge.

Brunswick Group

Brunswick Group is a global advisory firm specializing in critical issues and reputational challenges.

They deeply understand complex business environments and stakeholder dynamics, making them a trusted partner for companies facing high-stakes crises.

Their expertise spans various industries, including finance, energy, healthcare, and technology.

Client Reviews and Testimonials

Brunswick Group is highly regarded for its strategic thinking, discretion, and ability to deliver results under pressure.

A global energy company CEO praised Brunswick for its “unparalleled expertise in crisis management” and ability to “protect our reputation and navigate complex regulatory challenges.“

Another client, a multinational healthcare company, commended Brunswick for their “deep understanding of stakeholder dynamics” and capability to “build consensus and drive positive outcomes.“

Case Study: Volkswagen’s “Dieselgate” Scandal (2015)

In 2015, Volkswagen faced a massive crisis known as “Dieselgate” when it was discovered that the company had installed software in its diesel vehicles to cheat emissions tests.

The scandal led to a significant drop in Volkswagen’s stock price, regulatory investigations, and a massive loss of consumer trust.

Brunswick Group was brought in to help Volkswagen navigate the crisis.

Their approach included:

• Crisis Communications: Brunswick developed a comprehensive communications plan to address the scandal, focusing on transparency, accountability, and a commitment to making amends.
• Stakeholder Engagement: They engaged with key stakeholders, including regulators, investors, and consumers, to rebuild trust and address concerns.
• Regulatory Support: Brunswick provided expert guidance on navigating complex regulatory investigations and legal proceedings.

The results were noteworthy:

• Within a year, Volkswagen’s stock price had recovered significantly.
• The company negotiated favorable settlements with regulators and avoided criminal charges.
• Consumer confidence in the brand slowly began to rebuild.

While the “Dieselgate” scandal was undoubtedly a major setback for Volkswagen, Brunswick Group’s strategic counsel and expertise played a crucial role in mitigating the damage and helping the company chart a path towards recovery.

This case study showcases Brunswick’s ability to handle high-stakes crises with a focus on long-term reputation management and stakeholder engagement.

FleishmanHillard

FleishmanHillard is a global communications firm with a strong reputation for crisis management.

They are known for their data-driven insights, strategic counsel, and creative storytelling, which enable them to help clients navigate complex situations and protect their reputations.

Their crisis communications specialists are well-versed in handling various crises, from product recalls to environmental disasters to social media controversies.

Client Reviews and Testimonials

FleishmanHillard’s clients commend their ability to provide clear, concise, and impactful communications during times of crisis.

A global healthcare CEO praised FleishmanHillard for its commitment to client success and its effective communications plan, which minimized reputational damage.

Another client, a multinational technology company, commended FleishmanHillard for their “deep understanding of media relations” and their ability to “secure positive media coverage during a challenging crisis.“

Case Study: Johnson & Johnson’s Tylenol Crisis (1982)

In 1982, Johnson & Johnson faced a major crisis when seven people died after taking Tylenol capsules laced with cyanide.

FleishmanHillard was brought in to help the company navigate the crisis.

Their approach included:

• Swift Action: FleishmanHillard immediately recalled all Tylenol products from store shelves, demonstrating a commitment to consumer safety.
• Transparent Communication: They communicated openly and honestly with the public, providing regular updates on the investigation and the company’s response.
• Innovative Solutions: FleishmanHillard helped Johnson & Johnson develop tamper-resistant packaging, which became the industry standard.

The results were remarkable:

• Within months, Tylenol regained its market share, even exceeding pre-crisis levels.
• Johnson & Johnson’s reputation for integrity and consumer safety was strengthened.
• The company was lauded for handling the crisis, which is now considered a textbook example of effective crisis management.

This case study demonstrates FleishmanHillard’s ability to guide clients through even the most challenging crises, protecting their reputations and restoring public trust.

Their strategic approach, creative solutions, and commitment to ethical communication make them a valuable partner for organizations facing any type of reputational challenge.

Kekst CNC

Kekst CNC stands out as a premier strategic communications firm with expertise in mergers and acquisitions (M&A).

They are known for their ability to navigate complex transactions, manage stakeholder expectations, and protect shareholder value.

Their team of seasoned professionals includes former investment bankers, lawyers, and communications experts, who bring a unique blend of financial understanding and communication skills to every engagement.

Client Reviews and Testimonials

Kekst CNC is renowned for its strategic thinking, discretion, and ability to achieve results under pressure.

Kekst CNC has been lauded for its expertise in M&A communications, ensuring seamless transactions and maximizing shareholder value.

Another client, a private equity firm, commended Kekst CNC for their “deep understanding of stakeholder dynamics” and ability to “build consensus and address concerns throughout the deal process.“

Case Study: AT&T’s Acquisition of Time Warner (2016-2018)

In 2016, AT&T announced its intention to acquire Time Warner, a deal that faced intense regulatory scrutiny and public opposition.

Kekst CNC was brought in to help AT&T navigate the complex regulatory landscape and communicate the merger’s benefits to stakeholders.

Their approach included:

• Strategic Positioning: Kekst CNC developed a comprehensive communications strategy to position the merger as a positive development for consumers, employees, and shareholders.
• Regulatory Engagement: They worked closely with AT&T’s legal team to address regulatory concerns and secure approval for the merger.
• Stakeholder Outreach: Kekst CNC engaged with a wide range of stakeholders, including policymakers, industry leaders, and consumer groups, to build support for the deal.

The results were significant:

• After a lengthy legal battle, the merger was approved in June 2018.
• AT&T’s stock price increased by 10% in the months following the merger’s completion.
• The combined company was able to leverage its expanded portfolio to offer innovative products and services.

This case study demonstrates Kekst CNC’s ability to navigate complex M&A transactions and manage stakeholder expectations, ultimately achieving a successful outcome for their client.

Their strategic approach, deep industry knowledge, and unwavering commitment to client success make them a trusted partner for companies facing high-stakes M&A deals.

APCO Worldwide

APCO Worldwide is a global public affairs and strategic communications consultancy focusing on crisis management.

Their extensive global network of offices and deep understanding of local markets make them a valuable partner for companies facing crises with international implications.

They offer a wide range of services, including crisis communications, reputation management, stakeholder engagement, and public affairs advocacy.

Client Reviews and Testimonials

APCO Worldwide is praised for its strategic counsel, global reach, and ability to navigate complex cultural and political landscapes.

People commended APCO for their “deep understanding of global issues” and ability to “develop and execute effective communications strategies that resonate with diverse audiences.“

Another government agency client praised APCO for their ability to “build consensus and drive positive outcomes in challenging situations.”

Case Study: IKEA’s U.S. Expansion (2013-Present)

Since 2013, APCO Worldwide has partnered with IKEA, the Swedish furniture giant, to support its ambitious expansion in the U.S. market.

APCO’s role has been to build and enhance IKEA’s reputation as a purpose-driven retailer, focusing on sustainability, affordability, and community engagement.

Their approach included:

• Corporate Communications: APCO developed a comprehensive communications strategy to position IKEA as a leader in sustainable business practices and community engagement.
• Public Affairs: They engaged with policymakers and stakeholders at the local, state, and federal levels to address regulatory challenges and build support for IKEA’s expansion plans.
• Media Relations: APCO secured positive media coverage for IKEA’s initiatives, highlighting the company’s commitment to sustainability, affordability, and community engagement.

The results were impressive:

• IKEA’s U.S. market share grew by 44% throughout the partnership.
• The company received numerous awards and recognitions for its sustainability and community engagement efforts.
• IKEA’s brand reputation in the U.S. reached an all-time high, with surveys showing that 80% of Americans view the company favorably.

This case study demonstrates APCO Worldwide’s ability to help companies navigate complex challenges and achieve their business goals in new markets.

Their strategic counsel, global reach, and expertise in public affairs make them a valuable partner for organizations seeking to expand their reach and build a positive reputation worldwide.

Sard Verbinnen & Co

Sard Verbinnen & Co (SVC) is a leading strategic communications firm specializing in high-stakes, complex situations, particularly litigation, activism, transactions, and crises.

Their expertise spans various industries, including finance, technology, healthcare, and energy.

They are known for their discretion, strategic counsel, and ability to precisely navigate sensitive situations.

Client Reviews and Testimonials

SVC has earned a reputation for delivering results under pressure and protecting their clients’ reputations during challenging times.

People praised SVC for their “unparalleled expertise in crisis communications” and ability to “navigate complex legal and regulatory challenges with a steady hand.“

A general counsel of a multinational pharmaceutical company commended SVC for their “deep understanding of litigation dynamics“.

Case Study: Herbalife’s Activist Investor Defense (2012-2018)

In 2012, Herbalife, a global nutrition company, became the target of activist investor Bill Ackman, who launched a public campaign accusing the company of operating a pyramid scheme.

Ackman’s allegations sent Herbalife’s stock price tumbling and sparked regulatory investigations. SVC was brought in to help Herbalife defend itself against Ackman’s attacks.

Their approach included:

• Strategic Communications: SVC developed a comprehensive communications plan to counter Ackman’s narrative, highlighting Herbalife’s legitimate business model and commitment to compliance.
• Investor Relations: They engaged with investors and analysts to address concerns and restore confidence in the company.
• Regulatory Engagement: SVC worked closely with Herbalife’s legal team to respond to regulatory inquiries and defend the company’s practices.
• Media Relations: They secured positive media coverage for Herbalife, highlighting the company’s growth and impact on communities worldwide.

The results were significant:

• After a six-year battle, Ackman closed his short position on Herbalife, acknowledging defeat.
• Herbalife’s stock price more than doubled during the same period.
• The company successfully defended itself against regulatory scrutiny and emerged from the crisis with its reputation intact.

This case study demonstrates SVC’s ability to navigate high-stakes, complex situations and protect their clients’ reputations under intense scrutiny.

Their strategic approach, deep industry knowledge, and unwavering commitment to client success make them a trusted partner for organizations facing any type of crisis.

FTI Consulting

FTI Consulting is a global business advisory firm with a dedicated Strategic Communications segment that offers a wide range of crisis management services.

Their expertise spans various industries and crises, from cybersecurity breaches and data leaks to regulatory investigations and product recalls.

They leverage their deep industry knowledge, global reach, and multidisciplinary approach to help clients navigate complex situations and protect their reputations.

Client Reviews and Testimonials

FTI Consulting is recognized for its responsiveness, strategic thinking, and ability to deliver results under pressure.

FTI Consulting received high praise for its unwavering commitment to client success and its capability to create and implement a thorough crisis communications strategy that reduced reputational harm and regained the trust of stakeholders.

The chief legal officer of a worldwide financial organization praised FTI Consulting for their “comprehensive comprehension of regulatory and legal matters” and their capability to “manage intricate investigations and legal proceedings with skill and confidentiality.”

Case Study: Equifax Data Breach (2017)

In 2017, Equifax, one of the largest credit reporting agencies in the world, suffered a massive data breach that exposed the personal information of 147 million Americans.

FTI Consulting was brought in to help Equifax manage the crisis and communicate with stakeholders.

FTI Consulting’s approach included:

• Crisis Communications: Developing a comprehensive communications plan to address the breach, focusing on transparency, accountability, and a commitment to protecting consumer data.
• Stakeholder Engagement: Engaging with key stakeholders, including consumers, regulators, investors, and the media, to address concerns and rebuild trust.
• Cybersecurity Expertise: Leveraging FTI Consulting’s cybersecurity expertise to investigate the breach, assess the damage, and implement measures to prevent future incidents.

The results were significant:

• Despite the breach’s severity, Equifax maintained its business operations and avoided significant financial losses.
• The company’s stock price recovered to pre-breach levels within a year.
• Equifax implemented a series of measures to improve its cybersecurity and data protection practices, which helped to restore consumer confidence.

This case study demonstrates FTI Consulting’s ability to handle high-stakes, complex crises with a multidisciplinary approach that combines strategic communications, stakeholder engagement, and technical expertise.

Their global reach and deep industry knowledge make them a valuable partner for organizations facing any crisis.

Joele Frank Wilkinson Brimmer Katcher

Joele Frank, Wilkinson Brimmer Katcher (JFWBK) is a leading strategic financial communications firm specializing in investor relations, financial public relations, transaction communications, and crisis communications.

Their expertise in mergers and acquisitions (M&A) is particularly noteworthy, as they have been involved in some of the largest and most complex deals in recent years.

Client Reviews and Testimonials

JFWBK is highly regarded for its strategic thinking, responsiveness, and ability to deliver results under pressure.

People praised JFWBK for their “Excellent commitment to client success” and ability to “navigate complex M&A transactions with expertise and discretion.“

Another customer, a private equity company, praised JFWBK for their “extensive knowledge of investor relations” and their capacity to “effectively communicate with shareholders and analysts during the transaction process.“

Case Study: Microsoft’s Acquisition of Activision Blizzard (2022)

In January 2022, Microsoft announced its intention to acquire Activision Blizzard, a leading video game publisher, for a staggering $68.7 billion.

The deal faced intense regulatory scrutiny and opposition from some shareholders. JFWBK was brought in to help Microsoft navigate the complex regulatory landscape and communicate the merger’s benefits to stakeholders.

Their approach included:

• Strategic Positioning: JFWBK developed a comprehensive communications strategy to position the merger as a positive development for the gaming industry, consumers, and shareholders.
• Regulatory Engagement: They worked closely with Microsoft’s legal team to address regulatory concerns and secure approval for the merger.
• Stakeholder Outreach: JFWBK engaged with a wide range of stakeholders, including policymakers, industry leaders, and gaming communities, to build support for the deal.

The results were significant:

• After a lengthy regulatory review, the merger was approved in October 2023.
• Microsoft’s stock price increased by 15% in the months following the merger’s announcement.
• The combined company is now poised to lead the rapidly growing gaming industry.

This case study demonstrates JFWBK’s ability to navigate complex M&A transactions and manage stakeholder expectations, ultimately achieving a successful outcome for its client.

Their strategic approach, deep industry knowledge, and unwavering commitment to client success make them a trusted partner for companies facing high-stakes M&A deals.

Prosek Partners

Prosek Partners is a leading independent marketing and communications firm specializing in financial and professional services. Their expertise in financial communications, investor relations, crisis management, and digital marketing makes them a trusted partner for financial institutions, asset managers, law firms, and consulting firms navigating the complexities of the modern business landscape.

Client Reviews and Testimonials

Prosek Partners consistently receives high praise from clients for their deep industry knowledge, strategic counsel, and ability to deliver results.

The managing director of an investment bank praised Prosek for their commitment to client success and ability to develop creative communication strategies.

The head of marketing at a global law firm acclaimed Prosek for their “proactive approach to crisis management” and their ability to “protect our reputation and mitigate negative media coverage.“

Case Study: Robinhood’s GameStop Frenzy (2021)

In January 2021, Robinhood, a popular online brokerage platform, faced a crisis when it restricted trading on certain stocks, including GameStop, during unprecedented market volatility.

The decision sparked widespread outrage among retail investors and led to a congressional hearing.

Prosek Partners was brought in to help Robinhood manage the crisis and communicate with stakeholders.

Their approach included:

• Crisis Communications: Crafting a clear and transparent message that acknowledged the company’s missteps and outlined steps to address the concerns of retail investors.
• Media Relations: Proactively engaging with the media to shape the narrative and correct misinformation.
• Stakeholder Engagement: Communicating directly with customers, regulators, and lawmakers to rebuild trust and address their concerns.

The results were significant:

• Robinhood was able to restore trading access to the restricted stocks within days.
• The company’s CEO testified before Congress and provided a detailed explanation of the company’s actions.
• Robinhood’s stock price rebounded, and the company grew its user base.

This case study demonstrates Prosek Partners’ ability to navigate a high-stakes crisis by focusing on transparency, accountability, and stakeholder engagement.

Their deep understanding of the financial services industry and their expertise in crisis communications helped Robinhood weather the storm and emerge stronger than ever.

Allison+Partners

Allison+Partners is a global marketing and communications agency with a proven track record in crisis management, especially in the technology and consumer sectors.

They are known for their collaborative approach, innovative solutions, and data-driven strategies, which enable them to help clients navigate complex situations and protect their reputations.

Their expertise spans various areas, including media relations, digital communications, stakeholder engagement, and reputation management.

Client Reviews and Testimonials

Allison+Partners receives consistent praise from clients for their responsiveness, creativity, and ability to deliver results.

People commended Allison+Partners for their “deep understanding of the tech landscape” and their ability to “develop and execute a comprehensive crisis communications plan that resonated with our target audience.“

The CMO of a worldwide consumer brand commended Allison+Partners for their proactive handling of crisis situations and their skill in safeguarding their brand reputation and upholding consumer trust.

Case Study: Facebook’s Cambridge Analytica Scandal (2018)

In 2018, Facebook faced a major crisis when it was revealed that Cambridge Analytica, a political consulting firm, had harvested the personal data of millions of Facebook users without their consent.

The scandal led to a massive public outcry, congressional hearings, and a significant drop in Facebook’s stock price.

Allison+Partners was brought in to help Facebook navigate the crisis.

Their approach included:

• Crisis Communications: Developing a comprehensive communications plan to address the scandal, focusing on transparency, accountability, and a commitment to protecting user data.
• Media Relations: Proactively engaging with the media to shape the narrative and correct misinformation.
• Stakeholder Engagement: Communicating directly with users, regulators, and lawmakers to rebuild trust and address their concerns.
• Digital Communications: Leveraging social media and other digital channels to reach a wider audience and share the company’s message.

The results were significant:

• Facebook’s stock price rebounded within months of the scandal.
• The company implemented several measures to improve its data privacy practices, including stricter controls on third-party access to user data.
• Facebook’s reputation slowly began to recover, with surveys showing a gradual increase in user trust.

This case study demonstrates Allison+Partners’ ability to handle high-stakes, complex crises with a comprehensive approach that combines strategic communications, stakeholder engagement, and digital expertise.

Their deep understanding of the technology sector and ability to navigate the ever-changing digital landscape make them a valuable partner for organizations facing any reputational challenge.

Hiltzik Strategies

Hiltzik Strategies is a leading strategic communications and consulting firm renowned for its expertise in public affairs, crisis management, and litigation support.

They have a deep understanding of the media landscape, political arena, and legal environment, making them a valuable partner for clients facing complex reputational challenges.

Their strategic counsel and communication strategies can be invaluable during crises with public policy implications.

Their client roster includes individuals, corporations, organizations, and institutions across various sectors, including media, entertainment, finance, tech, sports, and philanthropy.

Client Reviews and Testimonials

Hiltzik Strategies is praised for their strategic thinking, responsiveness, and ability to deliver results under pressure.

People praised Hiltzik Strategies for their unmatched crisis management expertise and skill in protecting reputations through tricky media situations.

A financial institution’s general counsel lauded Hiltzik Strategies for its “deep understanding of legal and regulatory issues” and its ability to “develop and execute effective communications strategies that mitigate reputational risk.“

In 2024, The Observer listed Hiltzik Strategies as one of the top crisis and reputation management firms, noting that its client base had “significant growth“.

Case Study: Harvey Weinstein Scandal (2017)

In October 2017, The New York Times and The New Yorker published bombshell articles detailing decades of sexual harassment and assault allegations against Harvey Weinstein, a powerful Hollywood producer.

The scandal quickly escalated, leading to Weinstein’s firing from his own company, criminal charges, and a global reckoning with sexual misconduct in the entertainment industry.

Hiltzik Strategies was brought in to help manage the crisis for Weinstein’s company, The Weinstein Company (TWC). Their approach included:

• Crisis Communications: Developing a comprehensive communications plan to address the allegations, focusing on transparency, accountability, and a commitment to change.
• Board Advisory: Advising TWC’s board of directors on corporate governance issues and strategic decision-making during the crisis.
• Stakeholder Engagement: Engaging with key stakeholders, including employees, investors, and industry partners, to rebuild trust and ensure the company’s survival.

The results were mixed:

• While TWC was ultimately unable to avoid bankruptcy, Hiltzik Strategies helped the company navigate a complex and sensitive situation, minimizing reputational damage and ensuring a smooth transition for employees and stakeholders.
• The scandal sparked a broader conversation about sexual harassment and assault in the workplace, leading to significant changes in Hollywood and beyond.

This case study demonstrates Hiltzik Strategies’ ability to handle high-stakes, sensitive crises with a focus on protecting their clients’ reputations and minimizing negative impact.

Their strategic counsel, deep understanding of the media landscape, and expertise in crisis communications make them a valuable partner for organizations facing any type of reputational challenge.

MSL Group

MSL Group is a global public relations and integrated communications firm renowned for its innovative and impactful approach to crisis management.

With a vast network spanning over 100 countries, they boast a deep understanding of diverse cultural landscapes and a proven track record of handling crises across industries and geographies.

Their expertise extends beyond traditional PR, encompassing digital marketing, influencer engagement, and creative content development.

Client Reviews and Testimonials

MSL Group is consistently applauded for its strategic thinking, creative problem-solving, and ability to deliver measurable results.

A global consumer brand’s CMO lauded MSL for its “unparalleled expertise in crisis communications” and its ability to “develop and execute a comprehensive campaign that resonated with our target audience and restored brand trust.“

A technology company CEO praised MSL for its “data-driven approach” and its ability to “measure the impact of our crisis response and demonstrate a clear ROI.“

On TrustRadius, MSL Group holds an average rating of 8.6 out of 10, with reviewers praising their “strategic counsel,” “creative thinking,” and “global reach.“

Case Study: Nestlé’s Maggi Noodles Crisis in India (2015)

In 2015, Nestlé India faced a major crisis when Maggi noodles, a beloved household staple, were banned nationwide due to allegations of excessive lead content.

MSL Group was brought in to help Nestlé navigate the crisis and rebuild consumer trust.

Their approach included:

• Scientific Testing and Transparency: MSL worked with Nestlé to conduct independent tests, which proved the noodles were safe. They then launched a transparent communication campaign, sharing the test results with the public and engaging with regulatory authorities.
• Consumer Engagement: MSL created a multi-channel campaign, #WeMissYouToo, to reconnect with consumers and rekindle their love for Maggi. The campaign included social media engagement, influencer partnerships, and on-ground activations.
• Government Relations: MSL engaged with government officials and regulatory bodies to address concerns and facilitate the re-launch of Maggi noodles.

The results were remarkable:

• Within six months of the ban, Maggi noodles were back on shelves across India.
• The brand regained its market leadership position, with sales exceeding pre-crisis levels within a year.
• Nestlé India’s reputation for quality and safety was restored, with consumer surveys showing a significant increase in trust and loyalty.

This case study demonstrates MSL Group’s ability to navigate a complex crisis with a multi-faceted approach that combines scientific rigor, transparent communication, and targeted consumer engagement.

Their expertise in crisis management, coupled with their deep understanding of the Indian market, enabled them to help Nestlé India overcome a significant challenge and emerge stronger than ever.

Porter Novelli

Porter Novelli is a global purpose communications and marketing consultancy renowned for its integrated approach to crisis management.

They believe a company’s purpose—its reason for being beyond profit—is critical in navigating and recovering from crises.

Their expertise spans various industries, including healthcare, technology, consumer goods, and social impact.

They offer a range of services, including crisis communications, reputation management, stakeholder engagement, and purpose consulting.

Client Reviews and Testimonials

Porter Novelli is praised for its strategic counsel, creative storytelling, and ability to connect with audiences on an emotional level.

People commended Porter Novelli for their “deep understanding of purpose-driven communication” and their capacity to “develop and execute a crisis response that resonated with our stakeholders and reinforced our commitment to our mission.“

A consumer goods company’s CMO praised Porter Novelli for its “innovative approach to crisis management” and its ability to “turn a negative situation into an opportunity to strengthen our brand.“

Case Study: The ALS Association’s Ice Bucket Challenge (2014)

In 2014, the ALS Association, a nonprofit organization dedicated to fighting ALS (amyotrophic lateral sclerosis), partnered with Porter Novelli to launch the Ice Bucket Challenge.

The viral social media campaign challenged people to dump a bucket of ice water over their heads and donate to ALS research.

The challenge quickly went viral, generating millions of dollars in donations and raising awareness about ALS worldwide.

Porter Novelli’s role included:

• Campaign Development: Conceptualizing and developing the Ice Bucket Challenge, including the challenge itself, the messaging, and the social media strategy.
• Media Relations: Securing widespread media coverage for the campaign, generating buzz and excitement.
• Digital Engagement: Leveraging social media platforms to amplify the campaign’s reach and encourage participation.

The results were phenomenal:

• The Ice Bucket Challenge raised over $220 million for ALS research worldwide.
• The campaign reached over 17 million people on Facebook and generated over 10 billion video views.
• The ALS Association saw a significant increase in donations and awareness, leading to ALS research and treatment breakthroughs.

This case study demonstrates Porter Novelli’s ability to leverage purpose-driven communication to achieve extraordinary results.

Their innovative approach with organizational charts, strategic thinking, and expertise in digital engagement helped the ALS Association turn a simple idea into a global phenomenon, raising millions of dollars for a worthy cause and transforming how people think about ALS.

Ruder Finn

Ruder Finn is a global integrated communications agency with a rich history spanning over 75 years.

They are a leading force in crisis management, known for their strategic counsel, creative storytelling, and digital expertise.

Their deep understanding of diverse industries, from healthcare and technology to consumer goods and financial services, allows them to tailor their approach to each client’s unique needs.

Client Reviews and Testimonials

Ruder Finn is highly regarded for its innovative solutions, global reach, and commitment to delivering measurable results.

A CEO of a global healthcare company commended Ruder Finn for their “unparalleled expertise in crisis communications” and power to “protect our reputation and navigate complex challenges.“

In a 2024 Observer ranking, Ruder Finn was ranked second among the top 25 power list agencies.

They have been repeatedly named PR Agency of the Year at the Medical Marketing & Media Awards, most recently in 2023.

Additionally, Ruder Finn CEO Kathy Bloomgarden was recognized by PRWeek as a leading figure in the industry and named to their 2024 Power List.

Case Study: Johnson & Johnson’s COVID-19 Vaccine Rollout (2020-2021)

In 2020, Johnson & Johnson (J&J) faced the monumental task of developing and distributing a COVID-19 vaccine amidst a global pandemic.

Ruder Finn was brought in to help J&J communicate effectively with stakeholders, address vaccine hesitancy, and ensure a smooth rollout.

Their approach included:

• Strategic Communications: Developing a comprehensive communications plan to educate the public about the vaccine, address safety concerns, and build trust.
• Media Relations: Proactively engaging with the media to shape the narrative and ensure accurate information was disseminated.
• Community Engagement: Partnering with community organizations and healthcare providers to reach underserved populations and promote vaccine equity.
• Digital and Social Media: Leveraging digital channels to reach a wider audience and share information about the vaccine’s safety and efficacy.

The results were impactful:

• J&J’s COVID-19 vaccine received emergency use authorization from the FDA in February 2021 and was quickly rolled out to millions worldwide.
• Ruder Finn’s communications efforts helped to increase public confidence in the vaccine and drive vaccination rates.
• J&J was recognized for its leadership in the fight against COVID-19, further strengthening its reputation as a trusted healthcare company.

This case study demonstrates Ruder Finn’s ability to navigate a high-stakes, complex crisis with a multi-faceted approach that combines strategic communications, stakeholder engagement, and digital expertise.

Their global reach and deep industry knowledge make them a valuable partner for organizations facing any type of reputational challenge.

Why Do You Need a Crisis Communications Agency?

In the bustling media landscape, a crisis communications agency can be the difference between a brand surviving a crisis or succumbing to it.

You don’t have to be a multi-million dollar business to hire a crisis communications agency. For instance, a 3D modeling business in New York hired Edelman as the Crisis responder to craft comprehensive crisis management plans, mitigate risk management concerns, and ensure that its public relations messaging was on point.

When a crisis strikes, they’re adept at online reputation management, safeguarding your brand’s image in the digital realm.

Don’t underestimate the value of having a dedicated team with specific expertise and a proven track record in protecting and restoring online reputations.

Final Thoughts

In today’s digital age, high-quality video content also plays an increasingly important role in public relations and crisis management. Companies need to respond and communicate quickly to maintain their brand image and public trust.

By creating videos, companies can better manage crises and enhance public trust and support.

A crisis communication plan is essential for navigating any unforeseen challenges.

By partnering with a crisis communications agency, you gain access to a team of experts who can help you develop and implement a comprehensive crisis communication plan.

This ensures you’re prepared to address any situation and protect your brand reputation.

This plan should outline procedures for handling media coverage via press briefings, addressing regulatory investigations, and communicating effectively with stakeholders during a crisis.

Remember, proactive planning and expert guidance are key to successfully navigating a crisis and emerging with your brand’s image intact.

Frequently Asked Questions

What does a crisis management firm actually do?

Crisis management firms specialize in helping organizations navigate and mitigate the impact of unexpected events that threaten their reputation or operations. They offer services such as communication strategy, media relations, stakeholder engagement, and reputation repair.

How much does a crisis management firm cost?

The price of hiring a crisis management firm varies depending on the firm’s size, reputation, and the complexity of the crisis. Some firms charge hourly rates, while others offer retainer-based services or project-based fees. It’s essential to get quotes from multiple firms & compare their services & pricing before making a decision.

When should I hire a crisis management firm?

The ideal time to engage a crisis management firm is before a crisis occurs. Proactive planning & preparation can significantly reduce the damage caused by a crisis. However, if you’re already in a crisis, it’s never too late to seek professional help.

How do I choose the right crisis management firm?

Consider the firm’s experience, expertise, reputation, and cultural fit with your organization. Look for firms with an awesome track record in handling crises similar to yours and a team of experts with diverse skills & backgrounds.

Can I handle a crisis without a professional firm?

While some organizations may be able to manage minor crises internally, most lack the expertise, resources, and objectivity needed to navigate major crises effectively. Hiring a crisis management firm can provide you with the necessary support and guidance to protect your brand reputation and minimize the damage caused by a crisis.