How Bodyguard Leverage Co-marketing Opportunities While Using Mention

For any company, the Internet and social networks provide an exceptional opportunity to communicate with customers and prospects and to engage its online community. But this opportunity is constantly challenged by the toxic content that proliferates online.

Their tool can be easily integrated on social networks and platforms to allow direct access to content and valuable insights. Its technology combines contextual understanding with human accuracy to eliminate 90% of toxic and undesirable content on social networks and platforms (racism, homophobia, spam, scam, fraud, etc.).

Their goal is to create a safe Internet space that allows people to cut through the noise and engage with those who bring positivity and support into their community. Brands can now protect their digital activities, online communities experience and employees from toxicity on social networks with best-in-class content moderation.

“Bodyguard” is a name that is quite common in a general sense for this enterprise, itself an expert in the collection and analysis of content in real-time on social networks. Capturing web conversations and press articles was a challenge, and using Google Alerts to track their name was simply not enough. Since switching over to Mention, the Bodyguard.ai team has been able to refine their research to monitor the news they and their customers are generating and see exactly what was being said about their brand… They were able to discover all the beautiful messages being shared about them, as well as create partnerships opportunities to strengthen their brand name.