How Cambridge Intelligence Uses Mention for Smarter Social Marketing

Cambridge Intelligence use Mention to monitor social media. They listen for feedback about them and their industry, to provide a better product for customers. “It helps cut through the Twitter noise and hones into the information I want to know. The more we can understand the problems people have, the better we can solve them.”

Competitor analysis was one of the main reasons they chose Mention. “Listening to what people are saying...can help us ensure we stay ahead of the competition and anticipate new trends and future customer requirements.” Mention helps them craft a better, smarter marketing strategy.