How Azendoo Engages Social Media Users With Mention

Azendoo has an up-to-date competitor strategy, thanks to Mention. “We’ve got mentions for every one of our competitors. When they launch a new feature, we can follow those thanks to Mention and share them among our team. Everyone, even the developers and the product manager, are aware of what our competitors are doing. So we can react accordingly.”

This strategy has worked well for Azendoo. “If another one appears tomorrow, and it’s getting a lot of press coverage and people are talking, I’ll do the same. Add an alert, just to be aware of what the market is saying about this new competitor.” Mention keeps Azendoo ahead of the competition.

“I understood the tool in two seconds. It’s really easy to understand.”

As a growing business, Azendoo is also eager to find social media conversations about their product. “We engage the conversation if we find something interesting. If we find an article on Mention, we’ll find the person’s Twitter account and thank them.” This helps Azendoo build their community, and keeps customers happy.

Before Mention, this process was very difficult. “On Twitter it’s quite easy to see what people are saying. But on Facebook, I wouldn’t be aware.” Azendoo relied on Google Alerts, but found that it was missing too many mentions.