How McCann Signs Clients & Monitors Competitors With Mention

Mention Spike alerts and real-time monitoring help agencies protect their clients when urgent issues arise. “One week ago, we had a crisis with one of our prospects. Mention showed us what was happening, and where the crisis began. It also let us assign someone to the crisis and create a timeline, so that we could give a recommendation to the client of the possible response.”

McCann was quickly able to identify the source of the negative publicity, and decide how to respond to that person. In this case, they didn’t need to worry. “We were able to see that the person who caused the crisis wasn’t an influencer, and we didn’t need to reply to make that person happy.”

Recently, McCann added Boolean queries to their Mention account. The goal was to perform even more precise social listening. “Boolean helps us set queries that are more specific and work better for the keywords we want to track. Now we can be as specific as we like, and we don’t have a limit of excluded keywords.” “Boolean helps us provide a better product to our clients.”