QR codes are one of the most innovative ways of connecting offline and online experiences in a seamless way. Before QR codes, people would have to open their browser, type in a long URL, or search for you
directly on social media. All of these extra steps come with typing errors and additional frustrations that can prevent the user from finding the information they need, or completing the action you want them
to do.
Good usage of QR codes reduces friction in the user experience. Hence, it is more likely that the user will complete the desired action, whether it's visiting an informative page on your website, filling out a form on your landing page or following you on social media. Using QR codes is therefore likely to improve your conversion rates, compared to the traditional method of manually typing a URL. Make sure you’re using a safe QR code generator.
In summary, QR codes can enable you to:
- Share information quickly on a public scale to anyone with a smartphone
- Lead users to specific pages
- Seamlessly connect your brand's offline and online experience
- Improve your landing page conversion rates
- Embed UTM tracking in a discreet way