Easily monitor your competitors on social media and learn from their strategy.
Your competitors' communications and marketing strategies are open to see on social media. Social listening makes it easy to track, analyze, and respond to what you find.
Be alerted when they launch a new product or campaign.
Watch their marketing strategy, and see how social users respond.
Monitor for common complaints and make sure you don't make the same mistakes.
Identify their best-performing content and aim to outdo it.
See the big names talking about other brands and make a connection.
Get new mentions delivered to your inbox, and avoid manual searches.
The best way to know that your social efforts work is to compare yourself with others around you.
What proportion of social media conversations are about your brand, vs your competitors? Work to improve it each month, until you're the leader of the pack.
Are social users more positive towards your brand or the competition? Built-in sentiment analysis makes it easy to find out, so you can focus on improving.
Do your competitors market themselves in other countries, or different languages? Find out where they're strongest, and consider marketing your products the same way.
Good benchmarking needs to be consistent. Build competitive analysis reports in a few seconds, and check back every month to monitor improvements.
All aspects of your business can benefit from competitor analysis, not just your social media team.
Monitoring competitors shows you what works - and what doesn't - for others in your industry. This is a great way to find new content ideas and to understand your buyers better.
You'll learn what customers love the most about your competitors' products, which lets you make necessary improvements to your own.
Keep an eye on their business approach, and make sure you're not missing something. And easy reporting means you won't have to waste time doing so.
See how a few leading businesses track their biggest competitors on social media and the web.