If you’re not already familiar, Swayy.co is a content curation platform that pulls the most popular content among your social networks (Twitter, Facebook, LinkedIn), with the ability to filter by topic.

At Mention, we use Swayy for ideation and to see what’s trending among our networks and communities at any given time.

The team at Swayy has also been able to leverage Mention to cut through the noise and achieve an impressive reaction time when communicating with their community.

Cutting through the noise

When content is shared from Swayy’s platform via Twitter, a tweet is automatically populated that includes the company’s handle @getswayy. Although users have the ability to edit this, most don’t.

With Mention, the Swayy team filters out the “via @getswayy” communications so they’re only monitoring direct communications with the brand and will be immediately alerted if a community member has an issue.

Lior Degani, Swayy’s Co-Founder shared with me that because he’s always on the go, he relies heavily on the Mention mobile app. He reacts as soon as he receives a notification, as he highly values the importance of a quick reaction time and being attentive to a brand’s community. As a result, the Swayy community shows their appreciation, encouraging him to keep it up.

LOVE brands that listen and engage in real time > RT @getswayy: @kavita1010 we’re excited to have you on board Kavita! ;;) #luv4social

— Susan Wright-Boucher (@SWrightBoucher) August 28, 2014

Check out the resulting conversation:

image01

Another example:

@getswayy Cheers for getting back to me so quickly. I just want to sign up for the business plan but all my CC’s won’t pass 3D-Secure 🙁

— One Hundred Owls (@onehundredowls) October 4, 2014

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How to join the conversation

When Lior sees a conversation that he should jump in about their product or value (when someone has an issue that Swayy would solve, for example), he introduces himself and the product, explains how happy he would be if they joined, and that he would really love their feedback.

He suggests that if you’re ever faced with the opportunity to join in a conversation with a potential customer or community member, to mention their first name. In his experience, every time he has done so, the person has given Swayy a try.

@MigFTL Awesome! Thanks so much for the shout-out Miguel! So much fun to hear you’re enjoying Swayy. ;-))

— Swayy (@getswayy) October 1, 2014

He adds that it’s important to track your followers and fans to provide you with better content that you can then use to better understand your community and share with others.

His last words of advice were, “Be there, be active, show up to the conversation as fast as you can, and engage with everyone.”

Have you seen success with media monitoring? We want to hear your story! Please drop us a note in the comments below.

image00Lior Degani is the Co-Founder of Swayy.co. He likes to talk about startups, marketing and stocks. He’s based in Tel Aviv. Say hi @liordegani.

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Shannon Byrne is the Content & PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates. She’s based in New York. Get in touch with her at @ShannnonB.

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