Start free trial Share this post How Social Listening can Enrich your Clients’ Marketing Campaigns Home Blog Social listening How Social Listening can Enrich your Clients’ Marketing Campaigns Updated on December 18th 2024 Francesca | 5 min read Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. As an agency juggling multiple clients across different industries, it can often be challenging to go above and beyond to meet their individual needs and expectations. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile. You may be looking to optimize your current marketing work, or start providing extra services to supercharge your agency’s value proposition. In any case, there are countless ways for agencies to leverage social listening. Read on to find out three of the key activities that a social listening tool like Mention can assist agencies with. Table of contents: Developing a research-driven strategy Sharing incredible content that your audience loves Proving the value of your work to clients What’s next? Developing a research-driven strategy According to a study by S2 Research, nearly all clients expect their digital marketing agency to conduct market research as part of their work. In addition, more and more clients expect their agency to play a key part in strategy development. Source: Summer 2020 Marketing Decision Makers Survey (S2 Research) Staying on top of market trends and best practices should be done on a regular basis to ensure marketing strategies remain relevant and effective. As well as this, doing a regular competitive analysis to benchmark your clients against their competitors can help you to identify areas of opportunity and potential threats for their brand. Social listening helps you see the bigger picture and your client’s brand outside their bubble. Putting off time-consuming market research projects in favor of work that produces more immediate results might be tempting. The solution is to set up social listening alerts in advance to streamline the process and incorporate more market insights into your routine. Once you have the framework set in place, market analysis becomes much easier and less dreaded. Sharing incredible content that your audience loves In 1996, Bill Gates proclaimed, “Content is king”, and a quarter of a century later, this still rings true. Even if you’re not an agency specializing in content creation, you may be responsible for your client’s content curation, distribution or promotion. Social listening provides the perfect way to monitor feedback on existing content. You can quickly learn what resonates with your client’s audience by tracking what they interact with and share. Sources: (Medium, Instagram, Youtube, Buzzfeed, Techcrunch) Getting ideas for new content campaigns is effortless – by monitoring what the competition is doing, you can get an idea of what works for them and what could work for you. Keeping an eye on what’s happening in the world right now can help you create relevant content. Who doesn’t want to be relevant? With social media listening, you can get inspired and make informed content choices that engage your client’s target audience. Proving the value of your work to clients Your hard work will go unnoticed unless you can show its value. Some of your marketing campaigns will have a direct and visible impact on your client’s key business goals, such as lead generation, sales, and ROI. But, some goals aren’t as easy to measure using traditional KPIs, and this is where social listening reports come in handy. Source: Mention’s Custom Dashboard Reporting (Mention) A good social listening tool will be able to provide quick, insightful reporting that shows evidence that your work is having an impact on key aspects such as: Brand visibility Reputation Influence in the industry Engagement Share of voice These metrics aren’t always straightforward to measure and communicate, but with the right tools under your belt, this is an effortless task. For example, Mention’s reporting functions allow you to automatically schedule social listening reports, which gives you even more time to focus on what you do best. Show off the full extent of your campaign’s impact with social listening reports – because you deserve to brag about all the hard work you’ve been doing! What’s next? Luckily for you, we’ve devised a checklist for agencies to get you started with social listening. In the checklist, you’ll find a quick but complete breakdown of some things we’ve mentioned in this post and more. Get yours today to start supercharging your client’s marketing campaigns. Francesca Francesca is the Head of Content at Mention since 2021. She manages the blog that gets 100k+ visits monthly, and is a specialist in digital marketing, content creation and co-marketing. She has a Master of Arts - Digital Media from the London Metropolitan University. Head Of Content @Mention