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Read all our articles from the category Social listening

Share of Voice vs Share of Market in the Era of AI 2024-12-04

Share of Voice vs Share of Market in the Era of AI

Remember the days when TV ads and billboards measured marketing success? We...

9 Social Listening Examples of Brands Getting It Right 2024-11-23

9 Social Listening Examples of Brands Getting It Right

The online consumer market is densely populated. With more brands fighting ...

Facebook Monitoring: Guide, Tools, Best Practices 2024-10-17

Facebook Monitoring: Guide, Tools, Best Practices

By now, most businesses understand the power of Facebook. It’s the world...

How Social Listening Can Help Improve Your Customer Service 2024-09-10

How Social Listening Can Help Improve Your Customer Service

Imagine being able to tune into conversations happening all over the intern...

How To Measure Your Social Listening ROI: The Guide 2024-08-05

How To Measure Your Social Listening ROI: The Guide

In 2024, more than 61% of businesses employ social listening as a key marke...

How to Choose the Right Social Listening Tool ? 2024-06-19

How to Choose the Right Social Listening Tool ?

Choosing the right social listening tool can feel overwhelming with so many...

Social Listening by Industry: Strategies for 8 industries 2024-06-13

Social Listening by Industry: Strategies for 8 industries

Social listening is becoming essential for brands across different industri...

Questions to Ask Your Social Media Listening Tool Provider 2024-06-10

Questions to Ask Your Social Media Listening Tool Provider

Knowing the right questions to ask when choosing a social media listening t...

What is Emotion Analysis? [2025 Guide] 2024-05-30

What is Emotion Analysis? [2025 Guide]

Emotion analysis is a blend of psychology and technology in which human fee...

Customer Sentiment Analysis: The complete guide 2024-05-29

Customer Sentiment Analysis: The complete guide

Understanding customer sentiment is like predicting a business’s futu...

Net Sentiment Score: Definition, Best Practices and Uses 2024-05-28

Net Sentiment Score: Definition, Best Practices and Uses

Net Sentiment Score, often mentioned in sentiment analysis, is a compelling...

15 Best Social Listening Tools to Try in 2025 2024-05-24

15 Best Social Listening Tools to Try in 2025

Not all brand mentions on social media are valuable. Some mentions are simp...