How Host1Plus Generates Leads and Monitors Competitors with Mention

The company is keeping a close eye on social conversations to maintain their brand image and keep customers happy. “While we’re working in a dynamic and competitive IaaS market, preserving our brand image is of the utmost importance and has a direct link with our sales.”

“Mention helps us to improve brand experience - people are always happy to receive comprehensive answers. Next time, if they have any questions or issues, they are more likely to contact us directly, which means less negative feedback and two-way communication. This way we build trust and create long-term relationships with our customers.”

They had ways to do this before Mention, but now the process is far simpler. “Before we implemented Mention, we were monitoring our brand presence directly on social media and other online platforms. But we couldn’t detect all content and conversations in forums, review sites or personal blogs. Mention gave us the opportunity to efficiently maintain our online presence everywhere, hence it is a worthy investment.”

Clients from Brazil make up a large part of Host1Plus’ clientele. They are very proactive on social media platforms and are highly likely to engage in conversations and share their feedback. “Monitoring our target markets is an integral part of our work. With Mention, our client-oriented approach allows us to target our Brazilian audience more efficiently. This means creating content specially for their interests, offering custom deals, and taking customer requests into account while we are planning hardware upgrades, new features and custom service solutions.”

Host1Plus also monitors their top online influencers. “Having this information, we can connect with people who are spreading the good (or bad) word about our brand and our services, to track their social activities and interactions. With Mention, we can reach out to our brand ambassadors to express our gratitude, share our in-house news and take their feedback into account. All that effort results in better online engagement, wider reach and, eventually, an increase in sales.”

As Host1Plus is working towards fully-automated service provisioning systems, they only work with user-friendly tools. “Mention has a very simple set-up and navigation; no guidelines were needed from the moment we implemented it. It only took us just a couple of minutes to get used to it!”