PARIS, Nov. 19, 2019 — International media monitoring company Mention today announces the appointment of Jean-Philippe Baert as Chief Executive Officer (CEO), effective immediately. Baert joins Mention with over 30 years’ experience in the Martech and Software industry, working for multinational SaaS and technology companies in France, the United Kingdom, and the United States. He takes on Mention’s leadership team bringing over a decade of experience growing and scaling B2B and B2C businesses across Europe and Asia.
Baert was previously Chief Operations Officer at Arago GmbH, based in Frankfurt, Germany. Where he transformed the company in an AI scaling SaaS business. Other positions he held include, Vice-President Marketing Cloud South EMEA for Salesforce (formerly ExactTarget), Executive Vice-President at Cheetah Digital, and General Manager at QAD Europe.
“I am extremely excited to join a start-up equipped with fresh talent, a global mindset, and innovative tech. What attracted me most about the business is our firm footing in the US market as a European SaaS company. I want to accelerate our growth to become a global market leader and build off the momentum established by our Paris and New York offices,” said Jean-Philippe Baert, CEO of Mention.
Mention was founded in 2013 with the purpose to help businesses and brands easily manage their online presence through media monitoring. In recent years, the platform has evolved to offer fully serviced account management, social media publishing and advanced monitoring capabilities for mid-market clients.
In 2018 Mention was acquired by Mynewsdesk, owned by NHST Media Group. The acquisition consolidated the two platforms’ product offerings, to align with the increasing digital shift of today’s blended industry of communications and marketing.
“I am very pleased that Jean-Philippe Baert accepted the role as CEO of Mention. The combination of his industry knowledge, ability to scale companies and people management skills, makes him an ideal fit for Mention,” said Hege Yli Melhus Ask, Group CEO of NHST Media Group.
Mention enables brands and agencies to leverage media monitoring and social media to increase brand awareness. By tracking a brand, competitor, or industry topic; our platform allows customers to make smarter business decisions based on relevant social insights. We’ve helped over 4,000 enterprise clients and over 750,000 users in 125+ countries improve their communications and marketing strategies. The company consists of 60+ employees based in 4 countries. Mention’s headquarters is located in Paris, France.
NHST Media Group is a Norway-based media group producing publications that are leading within their respective niches. The group consists of three business areas: Norwegian publications (Dagens Næringsliv and Morgenbladet), NHST Global Publications (Tradewinds, Upstream, Recharge, Intrafish, Europower and Fiskeribladet), as well as Software-as-a-Service (Mynewsdesk and Mention, comprising digital PR distribution and social media monitoring). The group has about 700 employees based in a total of 17 countries. NHST’s main office is in Oslo, Norway.