Wine Services is an agency created in 2010. With more than 90 clients worldwide, it's the business intelligence leader for some of the best known wines and champagnes in the world. Their service lets clients make better decisions when creating their brand awareness strategy.www.wine-services.com/
Food & beverage
Marketing, data analysis, data mining, premium distribution, strategic positioning, and media reporting
Improve visibility for their clients
Automated media monitoring
At that time, traditional press monitoring was easy to find, but digital media monitoring was unfamiliar to wine producers, and certainly not social media.
To answer to this need, Wine Services began offering digital press coverage to clients - manually, relying on free tools. They quickly discovered the limitations of these tools. The work was tedious, and they still missed a lot of online mentions.
So naturally, Wine Services began looking for tools that would automate this process, and chose Mention in 2012. They found a tool using the latest technology, but still with a human touch. Mention grew as they grew, adding new features as they needed them. Most importantly, Mention understood their needs, and worked with them as partners.
During their growth, Guillaume Forcade, Managing Partner, also tested other big name tools in the media monitoring market. Mention remained the best-performing solution, and the best placed to answer to their specific needs.
"We've tested it internally. We're on average 2x more productive with Mention - and the information returned by Mention is 1.5x more relevant - compared with other big names on the market."
Personalized media monitoring
Did you know? You can collect key information on the web and social media with Mention, then send this information to your own tools using Mention's API.
Head of Press Intelligence Kevin Chaulet explains: "There is a lot of noise online around the very famous French vineyards (Château Mouton Rothschild, for example). It's not always relevant to share this information, unless we want to swamp our clients. We use Mention's Boolean requests to narrow down our search, and only return results that our clients need. That's what makes us better than other companies, that don't offer this focus on quality.”
"We use Mention's Boolean requests to narrow down our search, and only return results that our clients need."
- Comprehensive monitoring tool with more than 1 billion sources.
- An intuitive interface that leads to increased productivity. "We have tested it internally. We're on average 2x more productive with Mention - and the information returned by Mention is 1.5x more relevant - compared with other big names on the market." - Guillaume Forcade, Managing Partner
- Active and available customer success services and onboarding. Especially their Customer Success Manager Julien, who is available whenever they need.
Mention & Wine Services
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