How Wine Services Manages World Famous Wines’ Online Reputation

In general, wine producers use distribution companies to sell their wine. While convenient, this leads to an issue: winemakers don't know their buyers, or where their wine is eventually sold. Wine Services gives their clients a global view of their distribution strategy, brand positioning, and the competitive environment. They provide their clients with a web interface to view information about their brand, whenever they need it.

From the start, Wine Services saw a strong need from their customers to understand their press coverage. This was in addition to their core service.

At that time, traditional press monitoring was easy to find, but digital media monitoring was unfamiliar to wine producers, and certainly not social media.

To answer to this need, Wine Services began offering digital press coverage to clients - manually, relying on free tools. They quickly discovered the limitations of these tools. The work was tedious, and they still missed a lot of online mentions.

So naturally, Wine Services began looking for tools that would automate this process, and chose Mention in 2012. They found a tool using the latest technology, but still with a human touch. Mention grew as they grew, adding new features as they needed them. Most importantly, Mention understood their needs, and worked with them as partners.

During their growth, Guillaume Forcade, Managing Partner, also tested other big name tools in the media monitoring market. Mention remained the best-performing solution, and the best placed to answer to their specific needs.