Amazon is the most mentioned retail brand representing 33.09 per cent of total mentions
PARIS, Dec 11, 2018 – Mention, leading social listening and media monitoring solution has uncovered consumer and brand insights in the Mention Retail Industry Report. Over 6.1M mentions from 50 of the top brick-and-mortar and e-commerce retail brands are being tracked to analyze vital trends in conversation online. Analysis through Mention’s platform across social media and the web has offered key insight into consumer trends and behavior within the retail industry.
Retail brands need to know who the big players are on social media
With businesses ranging from brick-and-mortar to bricks-and-clicks and online sellers, now more than ever brands must extend their customer service online to keep up with customer demand and the competition. According to Shopping.fm, 54 per cent of customers in the United States are going online to share their customer reviews. This means that the digital space is extremely saturated with valuable conversations consumers are broadcasting to share their interaction with a brand. By filtering these buzzing conversations into tactical metrics, such as level of influence, brand performance score, sentiment ratio, and geographical location we’ve been able to identify key takeaways for retail businesses.
Specialty retailers are more influential than big box brands
Brands that have a lower volume of mentions on average ranked higher in influencers and sentiment ratio, versus ‘big-box’ retailers such as Walmart. “The retail landscape is competitive both on and offline, every day people are having millions of conversations about retailers; from product reviews to complaints on shipping delivery, to in-store experiences – there is a lot of value in not only pin-pointing individual conversations but looking at the overall landscape of the industry in real-time, says Matthieu Vaxelaire, Chief Operations Officer at Mention & Mynewsdesk.
The Retail Industry Tracker hosts a real-time mentions dashboard, displaying a live analysis of the top 10 performing brands uncovered in the Mention Retail Industry Report (Amazon, Staples, John Lewis, Kroger, Tesco, Best Buy, Ikea, Target, Costco, and Macy’s).
- Amazon is the most mentioned retail brand representing 33.09 per cent of total mentions, (6,117,355).’
- The most mentioned retail brands aren’t necessarily the most influential online; brands that have a lower volume of mentions on average ranked higher in the influence and sentiment categories.
- Specialty retailers such as BestBuy and Office Depot ranked higher in influence on Twitter and Instagram, versus big-box retailers such as Amazon and Walmart.
- Among the top 10 retail brands tracked (based on the volume of mentions), the sources with the highest positive sentiment overall included Instagram, Blogs and Youtube (72.7 per cent positive sentiment), where sources with the least positive sentiment was prominently on Twitter, Facebook and Forums (34.5 per cent positive sentiment).
- The best time for Retail brands to post across social channels (Facebook, Twitter) is Monday from 6pm-12am EST; this on average is when brands get the most mentions.
Mention Retail Industry Report
From social media to PR mentions, user reviews to blog comments, Mention helps leading brands track the most important conversations about their brand, competitors, and industry online. Founded in 2012, Mention’s customer base exceeded 700,000 users in over 125 countries, with over 4,000 enterprise clients. Since September 2018, Mention joined forces with Mynewsdesk, expanding its offering to PR management.
Meghan DuCille, Public Relations Manager, Mention
+33 7 66 08 84 33
Joël Gaudeul, Chief Marketing Officer, Mention
+33 6 51 24 42 83