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75 Key Social Media Statistics Marketers Need to Know in 2020

75 Key Social Media Statistics Marketers Need to Know in 2020

Home Blog Digital Marketing 75 Key Social Media Statistics Marketers Need to Know in 2020

To build your brand, you need to understand and master the social media platforms praised by your target audience.

For marketers, one way to do this is to follow tutorials — here’s one to increase engagement with your brand on social media. But we also find it useful to look at plain data to better understand social media and iterate our strategy.

Holiday Marketing Toolkit 2020

Now, finding relevant data to adjust your social media strategy can be a hassle. From experience, most of the data you’ll find on the internet is either outdated, not representative of the overall usage or, worse, not sourced…

social-media-statistics-mess

On this page, you will only find relevant, sourced and updated data on Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok and Pinterest.

Instagram Statistics to know for 2020

Usage of Instagram

1 — Instagram has 1 billion monthly active users (Instagram — December 2019) — Instagram is the 6th most active social media platform in the world, behind Facebook (#1), YouTube (#2), WhatsApp (#3), Messenger (#4) and WeChat (#5).

social-media-statistics-Instagram

2 — 500 million Instagrammers use Instagram Stories every day (Instagram, — December 2019)

3 — The average time spent on Instagram (desktop) is 6 minutes and 11 seconds per session (SimilarWeb, December 2019)

4 — 51% of Instagram users are women, 49% are men (Statista, October 2019) — thus making Instagram a perfect platform to reach out to a representative audience.

Shopping and discovering products on Instagram

5 — 11% of U.S. Instagram users shop on Instagram(Cowen and Company, Shoptalk 2019: Key Takeaways for Ecommerce, Visual Search, and Fulfillment — March 2019)

660% of Instagram users discover new products on the platform (Instagram, — December 2019)

773% of teenagers say that Instagram is the best network for brands to communicate about new products(eMarketer — April 2019)

Reaching out to sales professionals

8 — 39% of sales professionals say they’re most active on Instagram for business purposes (Linkedin, 2019)

Instagram for businesses

9 — 90% of users follow a business on Instagram (Instagram, — December 2019) 

10 — 200M+ Instagram users visit businesses’ profiles each day (Instagram, — December 2019)

11 — On average, brands pay from $43 to $3,138 for a influencer marketing campaign (eMarketer — May 2019)

12 — 7 out of 10 hashtags on Instagram are branded (Omnicore, 2019)

Engagement rates on Instagram

13 — The Average Instagram Engagement Rate is 4.7% (Iconosquare, 2019)

14 — The average Instagram post contains 1.01 hashtag (Mention Instagram Engagement Report, 2019)

15 — Tagging more than 5 users results in a significant drop off in likes (Mention Instagram Engagement Report, 2019)

social-media-statistics-instagram-engagement-report

Facebook Statistics to Know for 2020

Usage of Facebook

16 — Facebook has 2.45 billion monthly active users (Statista, November 2019) — To this day, Facebook is the most used social platform in the world, making it an ideal location for brands to reach out to their target audience.

social-media-statistics-Facebook

17 — 500 million people use Facebook Stories daily (Search Engine Journal, April 2019). 

18 — 74% of Facebook users log in daily (Pew Research Center, February 2019) — Something to keep in mind when scheduling posts in advance.

19 — The average Facebook user spends 38 minutes on the platform, daily (eMarketer, April 2019). 

20 — Facebook is the 8th most downloaded app on the App Store (SocialMediaToday, December 2019) — Facebook Messenger is on the 5th position

21 — The average time spent on Facebook (desktop) is 11 minutes and 14 seconds per session (SimilarWeb, December 2019)

22 — 52% of U.S. adults get news from Facebook (Pew Research Center, July 2019) — This opens the door for PR opportunities, product launches and other types of key marketing campaigns you may run.

23 — 1.4 billion people use Facebook Groups (Facebook Data, April 2019).

Facebook for businesses

24 — 64% of sales professionals say they’re most active on Facebook for business purposes (Linkedin, 2019)

25 — 90M+ small businesses use Facebook (Facebook, January 2019). 

26 — 94% of Facebook’s advertising revenue comes from mobile usage (Facebook, July 2019) — Mobile is a priority for Facebook. This means that you need to think and create your ads for mobile consumers, first.

Shopping and discovering products on Instagram

27 — 15% of U.S. Facebook users utilize the platform to find/shop for products (eMarketer, March 2019) — Right behind Pinterest, leading the way with a whopping 47%. 

Engagement rates on Facebook

28 — The median engagement rate for a post is 3.42% (Statista, Q3 2019)

29 — The median engagement rate for a video post is 6.04% (Statista, Q3 2019)

Twitter Statistics to Know for 2020

Usage of Twitter

30 — Twitter has 321M monthly active users (Twitter, February 2019).

social-media-statistics-Twitter

31 — The average time spent on Twitter (desktop) is 10 minutes and 11 seconds per session (SimilarWeb, December 2019).

32 — 22% of adults in the U.S. use Twitter (Pew Research Center, April 2019).

33 — 44% of U.S. 18- to 24-year-olds use Twitter (Pew Research Center, April 2019).

34 — 80% of U.S. tweets come from 10% of Twitter users (Pew Research Center, April 2019).

35 — 17% of Americans get their news from Twitter (Pew Research Center, July 2019)

Twitter for businesses

36 — 25% of Twitter’s most prolific users use scheduling software (Pew Research Center, April 2019).

37 — 43% of sales professionals say they’re most active on Twitter for business purposes (Linkedin, 2019)

Engagement rates on Twitter

38 — The median engagement rate for a tweet is 0.5% (Mention, 2018)

39 — Tweets with hashtags get 100% more engagement (Twitter, 2019) — To contrast this, our latest Twitter study shows that the more hashtags you use, the less engagement you’ll generate. 

40 — Tweets with video get 10x the engagement (Twitter, 2019). 

41 — 93% of video views on Twitter happen on mobile (Twitter, 2019). 

YouTube Statistics to Know for 2020

Usage of YouTube

42 — YouTube has 2B+ monthly active users (YouTube, January 2020) — making it the 2nd most used social media platform, after Facebook.

social-media-statistics-YouTube

43 — The average time spent on YouTube (desktop) is 22 minutes and 53 seconds per session (SimilarWeb, December 2019)

44 — The average mobile session lasts more than 40 minutes (YouTube, January 2020)

YouTube for businesses

45 — 41% of sales professionals say they’re most active on YouTube for business purposes (Linkedin, 2019)

YouTube for influencers

46 — The number of channels earning six figures per year on YouTube grew more than 40% y/y” (YouTube, January 2020).

47 — The number of channels earning five figures per year on YouTube grew more than 50% y/y“ (YouTube, January 2020).

48 — The number of channels with more than one million subscribers grew by more than 65% y/y” (YouTube, January 2020).

49 — YouTube has paid over $2 billion to content creators who have chosen to monetize their videos (YouTube, January 2020).

YouTube on mobile

50 — Over 70% of the platform’s content consumption comes from mobile devices (YouTube, January 2020).

51 — 1 billion hours are watched each day on YouTube (YouTube, January 2020).

52 — On average, there are 1B mobile video views per day

LinkedIn Statistics to Know for 2020

Usage of LinkedIn

53 — LinkedIn has 310M+ monthly active users (We Are Social, October 2019)

social-media-statistics-LinkedIn

54 — The average time spent on LinkedIn (desktop) is 7 minutes and 11 seconds per session (SimilarWeb, December 2019)

55 — 51% of US College Graduates use LinkedIn (Pew Research Center, February 2019)

Linkedin for businesses

56 — There are 30M+ companies registered on LinkedIn (Linkedin, December 2019)

57 — There are 20M+ open jobs on LinkedIn (Linkedin, December 2019)

58 — LinkedIn is the second-most popular social media platform among B2B marketers (Social Media Examiner, May 2019)

59 — 70% of sales professionals say they’re most active on LinkedIn for business purposes (Linkedin, 2019)

LinkedIn on Mobile

60 — 57 percent of LinkedIn’s traffic is mobile (Linkedin, December 2019)

TikTok Statistics to Know for 2020

Usage of TikTok

61 — TikTok has 800M+ monthly active users (AdAge, October 2019)

social-media-statistics-TikTok

62 — Over 500 million of TikTok’s monthly active users are Chinese. (AdAge, October 2019)

63 — The average time spent on TikTok (desktop) is 1 minute and 44 seconds per session (SimilarWeb, December 2019)

64 — Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24. (MarketingCharts, May 2019)

TikTok on Mobile

65 — 90% of TikTok users visit the app more than once per day. (GlobalWebIndex, January 2019)

66 — The average user spends 52 minutes per day on TikTok (BusinessOfApps, February 2019)

67 — Users open the app eight times per day on average in the US (Digiday, February 2019)

Engagement rates on TikTok

68 — The average engagement rate on Tiktok is 29% (Mediakix, 2019)

Pinterest Statistics to Know for 2020

Usage of Pinterest

69 — Pinterest has 300M+ monthly active users (Pinterest, December 2019)

social-media-statistics-Pinterest

70 — The average time spent on Pinterest (desktop) is 5 minutes and 4 seconds per session (SimilarWeb, December 2019)

71 — 70% of Pinterest users are women (We Are Social, July 2019)

Pinterest for Businesses

72 — 28 percent of marketers use Pinterest to market their brand/products (Statista, January 2019)

Shopping and discovering products on Pinterest

73 — 47% of U.S. Pinterest users use the platform to find/shop for products  (eMarketer, March 2019)

74 — 82% of Pinterest’s most active users say they have bought products after discovering them on the platform (Pinterest, 2019).

Pinterest on Mobile

75 — 85% of MAUs are on Mobile (Pinterest, December 2019)

Holiday Marketing Toolkit 2020

Contribute to this list!

If you want to contribute to making this list more exhaustive with your research(with significant data from 2019 or 2020 that you can source), please contact me at clement+statistics@mention.com. We will in turn link to your website.

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Clément René

Clément is Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian cafés or exploring the city with his dog.

Content Marketer @Mention