Start free trial Share this post LinkedIn Monitoring: Everything You Need to Know Home Blog Digital Marketing LinkedIn Monitoring: Everything You Need to Know Updated on January 25th 2025 Syed Balkhi | 18 min read Do you want to know the significance of LinkedIn monitoring and how to do it right? Being active on LinkedIn and other social media platforms is a must nowadays if you wish to grow your business. However, it can be overwhelming to have an active LinkedIn presence. You should pick the social networks that fit seamlessly into your overall social media strategy and have the potential to generate promising results. LinkedIn serves as a worthy contender, especially when you’re working in a B2B business. LinkedIn not only helps you engage the intended audience but also enables you to grow your sales. It also presents you with an opportunity to connect with potential partners or investors. However, to acknowledge the best outcome from your efforts on the platform, it’s best that you consistently monitor your LinkedIn performance. This article explores the significance of LinkedIn monitoring and shares a few useful tips to get you started. So, without further ado, let’s begin. Why Should You Prefer LinkedIn? Did you know that 98% of content marketers prefer publishing useful content on LinkedIn to generate traction through their content marketing efforts? LinkedIn is home to millions of companies around the globe, presenting you with the opportunity to engage a relevant audience. Source You deal with sophisticated audience segments when your goal is to carry out B2B transactions. You strive to engage high-tier business professionals. So, the selection of platforms through which you convey your message holds critical importance. Since professionals worldwide generally prefer LinkedIn as a social media app, it becomes easier for you to engage the intended audience. Online Visibility Having an active LinkedIn profile and page complements your online visibility. You share useful information that helps your audience find viable solutions to their problems. It enables you to cultivate trust and establish thought leadership in your respective industry. You can announce product developments and new offerings, which helps you get more eyeballs and attract new customers. Sharing useful information with key stakeholders through the platform complements your brand’s findability and recall. Besides sharing offers and product updates, you can also create engaging LinkedIn posts about daily company activities to increase engagement and visibility. For example, employees at the social commerce platform Whop share posts about office meetings, partner and creator events, success stories, and more. This practice can significantly enhance your brand’s reach and interaction. Network Building LinkedIn plays a key role in connecting you with potential investors, vendors, and partners, which makes it easy for you to scale your operations. LinkedIn groups help you grow your connections and reach out to the right people. You can share your experiences, join social media conversations and help others solve their problems, which paves the way for you to build a strong brand identity. You can also ask for help from mentors and overcome obstacles you encounter throughout your journey. Talent Acquisition You can also use LinkedIn to identify and recruit the top talent in your respective industry. You don’t have to ask for help from recruiters or headhunters to find the right fit for your company. You can use your LinkedIn profile to promote available vacancies and welcome applications from worthy candidates without any external help. Collaboration LinkedIn also serves as an excellent choice for reaching out and collaborating with complementary businesses. You can use the social media platform to pursue fruitful partnerships and form new alliances to gain an edge. Your connections can help you explore new market segments and boost your reach. They enable you to unlock potential growth opportunities and generate more revenue through different streams. Reputation Management You can use LinkedIn for brand advocacy and to manage your online reputation. It’s a reliable social media platform to showcase the experiences of your customers, promote your values, and offer a glimpse into your firm’s culture. LinkedIn is a worthy social media platform for growing businesses to drive traction and engage the intended audience. What is LinkedIn Monitoring and Why You Should Do It? Every social media app has a distinct algorithm. The dynamics of the platform dictate how a particular content marketing strategy performs. Furthermore, these algorithms keep changing over time. No matter how fool-proof your LinkedIn marketing strategy is, the set-and-forget approach won’t work. You need to consistently identify the areas of improvement and make necessary adjustments to your strategy with respect to algorithm changes. Source Moreover, people’s perceptions of your brand may change from time to time. Different factors may influence your audience’s sentiment. The same goes for the trends in your respective industry and market dynamics, as they’re always volatile. All these things make social media monitoring necessary, and LinkedIn serves as an ideal platform to facilitate your access to valuable insights. Monitoring LinkedIn is a process that enables you to track the results you drive from your efforts on the platform. You leverage social listening to see what your audience has to say about your brand, your solutions, and the experience you offer. Plus, you assess the performance of your content strategy compared to other players in the competitive landscape. What You Should Track Through LinkedIn Monitoring? What you should track through LinkedIn monitoring depends on your goals. What you strive to achieve through the platform generally dictates your key performance indicators. The following are a few noteworthy things you should consider tracking through LinkedIn monitoring at all costs.Audience Sentiment The first thing you should consider tracking when you monitor LinkedIn is audience sentiment. It tells you how your current and potential customers perceive your brand and the values you stand by. Assessing audience sentiment helps you build a strong emotional connection with your target audience. You learn about your customers’ expectations of you and their thoughts on the experiences you offer. Reach When monitoring LinkedIn, you should consider tracking your reach at all times. It tells you about the deliverability of the messages you convey. An increase in your reach has a significant impact on your engagement. Your reach complements brand awareness. More people learn that you exist and consider interacting with your brand.Engagement Engagement tells you about how effectively your LinkedIn strategy drives interaction with the content you share on your LinkedIn page. When monitoring LinkedIn, you should consider tracking how your posts perform compared to your competitors. It tells you about the effectiveness of your LinkedIn posts and see if your target audience finds it helpful. Just promoting your solutions isn’t enough to build a strong bond with your audience. You should facilitate their access to useful information that helps them solve their problems. Engagement helps you figure out whether or not you’re on the right path and if your content strategy requires adjustments.Brand Reputation The next thing you should consider monitoring is your brand’s reputation. You can assess it by tracking your brand mentions. If the majority of your target audience puts you in a good light, you can deduce that your reputation as a brand is growing. However, negative LinkedIn mentions indicate that people are unhappy with the solutions you offer to them.Industry Trends You can also monitor LinkedIn to keep up with the latest trends representing your respective industry, market updates, and best practices. It enables you to identify new opportunities and devise viable growth strategies. Knowing what’s going on in your respective industry gives you an edge over your competition. You can outsmart other players in your industry by making data-driven decisions and being the first to cash in opportunities when they present themselves. Best LinkedIn Monitoring Tools You can use the LinkedIn analytics dashboard to monitor your performance and access useful information. However, you will not be able to track all key performance indicators without the help of social media monitoring tools designed for LinkedIn and other platforms. The platform’s analytics capabilities provide you with limited insights. So, leveraging LinkedIn monitoring tools may serve as a wise move. There are many solutions that you can choose from. To make things easy for you, we shortlisted a few worthy options for you to consider. Mention Mention comes at the top of the chart of our recommendations. It’s a reliable tool that allows you to track your mentions, explore trends representing your niche, conduct competitor research, and manage your online reputation. The following are a few noteworthy features that the tool offers: Brand mentions tracking Engagement tracking Market research Competitor research Trend analysis Sentiment analysis Online reputation management Hootsuite Hootsuite is another worthy recommendation that you may want to consider. It comes with easy engagement tracking and social media content calendar management. With Hootsuite, you can extract useful insights from LinkedIn and engage the intended audience with ease. Here are a few key features that Hootsuite offers: Audience engagement tracking Social listening Ads management Content calendar management Content scheduling Sprout Social Another suitable option among the alternatives we recommend is Sprout Social. It’s a beginner-friendly LinkedIn monitoring tool that helps you grow your reputation online and increase brand awareness through relevant social media channels. The tool offers you the following capabilities: Engagement tracking Content management Campaign management Employee advocacy Social listening Keyhole Keyhole is a useful tool that enables you to track how your social media marketing activities are paying off. The tool allows you to access advanced LinkedIn analytics and detailed reports in real time, enabling you to build strong connections through the platform and stay up-to-date with the latest trends. Here are a few useful features that Keyhole offers: Social listening Campaign management Engagement tracking Brand monitoring Market research Brand24 Last but not least, Brand24 comes at number five among the tools we recommend for LinkedIn monitoring. It helps you easily track brand mentions and keep an eye on trends using relevant keywords. You can effortlessly gauge your reach and see how key stakeholders interact with your brand. The following are the core features that the tool offers: Sentiment analysis Engagement monitoring Hashtag tracking Reputation management Competitor analysis How to Pick the Right LinkedIn Monitoring Tool Choosing the right solution for you can be tricky. You may find countless alternatives out there, each one claiming to be the best. The abundance of options may overwhelm you and make it difficult for you to make the right call. Keeping the essential features in mind may help and enable you to find an ideal solution that aligns with your goals. It’s worth mentioning that one size doesn’t fit all. Your definition of a fitting LinkedIn monitoring solution may vary depending on the type of insights you choose to access. However, we think that the following capabilities make a tool a worthy LinkedIn monitoring solution for all use cases. Brand mentions tracking Hashtag monitoring Engagement tracking Competitor analysis Sentiment analysis Reputation management Real-time reporting Data visualization External integrations Responsive customer support Useful Strategies for LinkedIn Monitoring You can’t limit LinkedIn monitoring to assessing the performance of your page and the content you share. It enables you to keep an eye on the market trends and track the activities of your competitors. It may seem like a cumbersome process since LinkedIn is one of the most complex social media platforms out there. The following tactics will make it easier for you to monitor LinkedIn and access valuable insights for your business strategies.Select Appropriate Keywords LinkedIn monitoring requires you to identify the keywords or queries that align with your goals. When you explore LinkedIn for useful insights, you may experience information overload. When you start tracking things, everything may seem important. Before you know it, you may get lost in the abundant data available. You need to know what is important for you to monitor. To ensure that you’re on the right track, you should come up with a list of LinkedIn keywords that help you access relevant insights. These keywords may comprise the name of your company, competing brands, custom hashtags, names of products or services offered in the competitive landscape, and so on. Once you have shortlisted the keywords that can help you access useful information, the next step is exploring the threads or discussions comprising the targeted keywords. It enables you to explore the rising trends in your respective industry and the questions that your audience is asking. You can shape your content strategy according to the insights and increase your chances of cultivating high engagement. You can also keep an eye on the information that your competitors are sharing and devise viable strategies to outmaneuver them.Filter Data by Relevance Even when you track fitting keywords through LinkedIn monitoring, you may end up grappling with information abundance. You may come across countless discussions, threads, and mentions concerning you or competing brands. You should always filter the data by relevance and come up with an action plan. LinkedIn monitoring enables you to access information through different sources. However, not all of the sources of information are authentic. The data itself may not be accurate. So, you also need to consider it. It’ll be unwise to base your strategy based on information you accessed through an unreliable source or inaccurate data. Hence, you should carefully consider source credibility and information authenticity.Leverage Automation You can choose to conduct LinkedIn monitoring manually. However, automation makes things a lot easier for you. Source Think of how exhausting it will be for you to explore relevant information encompassing all relevant keywords one by one. Finding all meaningful discussions and keeping track of the mentions may be a daunting activity. Therefore, you should consider automating the task. You will need a social listening tool that comes with LinkedIn monitoring as a feature and facilitates your access to useful insights. Once you have picked a social media monitoring solution that best meets your requirements, just set up alerts using shortlisted keywords.Track All Mentions You should consider tracking all mentions, positive and negative, when doing LinkedIn monitoring. You can leverage positive mentions as social proof and get more eyeballs by showcasing the positive experiences of your audience. On the other hand, tracking negative mentions may help you gather useful feedback and ensure continuous improvement. They can also help you manage your reputation and preemptively cater to PR crises that may cause massive damage to your brand’s image.Participate in Relevant DiscussionsWhen you encounter a discussion in your favor, appreciate it. When you come across a thread pointing out your flaws, apologize for the inconvenience caused. Participating in relevant discussions goes a long way and helps you form a strong connection with your target audience. It enables you to foster engagement and make your target audience feel valued. Even when you encounter industry-related discussions, share your two cents on the matter. It enables you to cultivate thought leadership and fuels your brand awareness.Prioritize an Action Plan You may come across a variety of pain points or problem areas that demand your attention through LinkedIn monitoring. As a competitive business, you must cater to the concerns of your audience and offer a seamless experience. However, fixing all problems at once may lead to burnout. You may strive to be an ultimate solution provider, but you can’t tackle all issues simultaneously. Therefore, you should prioritize an action plan based on the estimated value of the outcome your efforts may lead to. It helps you operate at maximum efficiency and make the most of available resources. You must cater to the concerns that may have a devastating impact on your reputation on priority and shortlist opportunities based on their feasibility. Wrap Up LinkedIn monitoring is essential for you to drive optimal results from your activities on the preferred social media platform. It helps you assess your audience’s sentiment and makes it easier for you to maintain a positive reputation in your respective industry. Tracking brand mentions and relevant keywords enables you to establish lasting relationships and identify opportunities to grow your business. Equipped with useful information, you can easily grow your connections and acknowledge fruitful collaborations. If you wish to access relevant insights through LinkedIn and drive optimal results from your efforts on the platform, the recommendations and strategies in this article may help. Syed Balkhi Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks. Founder & CEO @Awesome Motive