We live in an immediate world. It’s no longer acceptable to wait until tomorrow’s paper to find out today’s news. If something big happens, you need to know right away.

Your brand is no different. Whether it’s good news or bad, you need to take action immediately.

Introducing Mention Pulse

Our latest feature, Pulse, helps you take action. When a topic you’re monitoring is getting more mentions than usual, we’ll send you a notification – a pulse.

If you don’t have time to keep checking your dashboard, pulses are an easy way to keep up with important activity around your brand. You’ll get a short message (email or SMS*) as soon as buzz starts building.

We’ll tell you when the big stuff happens, as soon as it happens – so you can react.

* Texts are free, but subject to carrier fees.

Why use them?

Let’s say you check your mentions once a day, in the morning. If big news breaks after that, you’re the last to know.

Pulse prevents that from happening, so you’re ready for:

  • Damage control – Find out about a crisis immediately, so you can put the fire out.
  • Campaign engagement – Let’s say your new campaign receives major attention. Join the conversation on social media.
  • Competitor monitoring – If a competitor receives major press, you need to know. If it’s good, you’d better see what they’re doing right. If it’s bad, maybe you can capitalize.

How Pulse works

Mention pulses look like this

We send a pulse when you have more mentions than expected. But what do we mean by “expected?”

Let’s ask our data scientist, Jérôme:

We look at the expected number of mentions, calculated based on a statistical model calibrated on your previous week’s historical data, and taking into account the hourly and daily seasonalities. You’ll get a pulse if you deviate too much from our expectations.

Translation:

First, we find the alert’s average number of mentions from the past week. Then we look at the usual patterns for your alert at that time, on that day. Those are “seasonal” patterns. If your alert’s activity is way different than those, you’ll receive a pulse.

Imagine you’re monitoring a competitor, and they launch a new campaign on Monday afternoon. Everybody’s talking about it. We’ll send a pulse, so you know to keep an eye on the conversation.

But what if that same competitor is always talked about on Monday afternoons, and an increase is normal for a Monday? You wouldn’t receive a pulse in that case.

How to receive pulses

How to set up Mention pulses

1. Hit the settings icon at the top of your Mention dashboard. Under “Notifications,” the first thing you’ll find is Mention Pulse:

2. Select how sensitive you want your pulses to be. Your options are:

  • Important increase: when your alert’s activity is much higher than its normal patterns.
  • Very important increase: when the deviation in activity is huge – we’re talking big things happening.

It sounds tricky, but you can trust Jérôme. He’s a scientist.

So get started

Mention Pulse is live! Head to the notifications tab and set ‘em up.

Let Mention monitor your brand’s pulse.

Patrick Whatman is Head of Content at Mention. He lives in Paris, loves music, and writes his own brand of cultural criticism for fun. Tweet him @mrwhatman where he mainly talks digital marketing, American sports and New Zealand trivia.

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