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Read all our articles from the category Digital Marketing

Looking for Mention alternatives? 2024-09-06

Looking for Mention alternatives?

The only way to learn what people think of you is to figure out what they...

Mastering PR Clipping: Importance, Benefits, Strategies, and Tools 2024-08-21

Mastering PR Clipping: Importance, Benefits, Strategies, and...

What is press clipping? Today, an online presence is necessary for any busi...

What is Earned Media? The complete guide 2024-08-19

What is Earned Media? The complete guide

Earned media is a tricky thing. When reviewers praise your product or share...

How to Use Social Listening to Track Seasonal Trends and Topics 2024-08-14

How to Use Social Listening to Track Seasonal Trends and Top...

Social listening can be tricky. There are so many data points to consider. ...

How to Calculate Earned Media Value? (2024 guide) 2024-08-12

How to Calculate Earned Media Value? (2024 guide)

Earned media value (EMV) quantifies the monetary worth of free publicity yo...

What is Secondary Market Research? 2024-08-07

What is Secondary Market Research?

Secondary market research involves utilizing preexisting data and insights ...

35 Fast & Effective Online Reputation Repair Tactics in 2024 2024-07-24

35 Fast & Effective Online Reputation Repair Tactics in ...

Is your online reputation holding you back? Are negative search results, ha...

Predictive Media Monitoring: Transforming Newsroom Efficiency 2024-07-22

Predictive Media Monitoring: Transforming Newsroom Efficienc...

Predictive media monitoring is a game changer. It uses data analysis, machi...

Advertising Value Equivalency: How to calculate it? 2024-07-19

Advertising Value Equivalency: How to calculate it?

Advertising Value Equivalency (AVE) has long been controversial in public r...

Social Media Listening Analyst: Job description 2024-07-17

Social Media Listening Analyst: Job description

Curious about the role of a Social Listening Analyst and how it can boost y...

Corporate Reputation Management: The Ultimate Guide 2024-07-03

Corporate Reputation Management: The Ultimate Guide

Your team has worked hard on your digital marketing campaign throughout the...

What is Brand Protection? 2024-05-27

What is Brand Protection?

A brand is more than just a logo or a product; it embodies a company’...

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