The Mention Blog

How to Boost The Effectiveness of Deals and Discount Marketing

Discounts and deals can be any business’ secret weapon.

Why? Because people love saving money, and they love the retailers that make that possible. So much so that 91 percent of redeemers said they’d revisit a retailer after being offered a coupon, according to Marketing Tech Blog.

However, not all discounts are valuable.

Simply creating a new customer deal isn’t enough to drive sales, loyalty, and brand impressions. You need to test different types, promote them across a variety of platforms, and track everything to optimize and maximize your offerings.

Use these tips to do exactly that, making every deal and discount more effective.

Try different “types” of discounts

Your business should be using a range of discount types to attract a wide variety of customers and hone in on what drives the most sales.

While your business goals will drive the specific discount or promo you choose, CouponBox found that “Sitewide, All Products” was the all-time best coupon for 67 percent of retailers polled. Of those retailers, 42 percent cited “maximizing sales” as the reason.

Other discount and deal types to consider include:

Test each one and track your results (see below for more information on this) to determine which is best for your business’s priorities.

Create tailored content around new deals

Distribution is an important part of making your deals and discounts effective—if no one knows about them, how will they be of any use?

The most popular channels for promotion include social media and email marketing, but many businesses forget the distribution value of content.

If you maintain a high-traffic blog, an article is a great way to promote your discount or deal in an interesting and sharable way. For example, you could create a blog post like: “10 Reasons Every Working Parents Needs a Massage + A Huge Discount!”

The post could be fun, including memes or images to attract more views, shares, and engagement. Include the discount as a large CTA or as an “ad” within the content to drive sales. As your post gets traction, more people will see your deal, driving brand impressions and sales.

Here are a few more tailored content ideas:

In all of these examples, the content is created to support the deal and drive brand impressions. But the content also has enough value on its own to get people really interested, instead of seeing it as a big ad.

Track your results

It’s imperative that you track anything that could lead to a conversion online, and that means your deals and discounts as well.

While much of this tracking happens automatically through your ecommerce software, you gain even more insight by tracking every promotional link you share.

The process of tagging and tracking is relatively easy when you use Google Analytics, especially if it’s already integrated with your site. Use this campaign link builder from Google to get the tracking right, says Adam Thompson, Director of Digital Strategies for 10X Digital Inc.

He continues, “Once that’s set, you can return to the campaigns area of Google Analytics to check orders, revenue, and specific products ordered by people clicking on the links.”

Use this new data to determine which discounts are most effective or what platforms are better for driving clicks and sales. Slowly you’ll be able to fine tune, maximizing the effectiveness of every deal and discount you offer.

Discounts and deals are a great way to build a customer base and improve customer loyalty. Make them more effective with these tips and ideas, all of which can be done by any sized business.